Daniel Rule Email & Phone Number

London, GB

London Area, United Kingdom

UX writer and copywriter working across a range of financial products and digital channels.Writing UX microcopy for the Barclays app and online banking ranging from buttons and tooltips to in-app notifications, error messages and onboarding guides.Redesigning user journeys across insurance and mortgage products and delivering human, friendly and valuable.

London, England, United Kingdom

• Established UX writing across the business, improving customer experience throughout payment, registration, onboarding, safety and entertainment journeys. Wrote industry-leading UX writing and content design guides for.
• Introduced objective content measurements for readability, speed, tone, sentiment and personalism to identify content issues and show UX writing improvements
• Established new workflows to integrate UX writing into product design and speed up the design processProduct design successCreated friendly, useful UX writing and content design across products – improving readability.
• Created a simpler, more human registration journey for 888 that increased customer completion by 70%
• Redefined the promotions journey for William Hill by applying content design principles – improving structure and understanding, and boosting customer uptake by 15%
• Ran successful user tests in person, and using Optimizely and UserTesting.com, on features ranging from cookie banners and safer gambling tools to a major new deposit limit featureTeam and leadershipManaged a team of.

London, England, United Kingdom

Part of a new UX writing team working on digital products across Ladbrokes, Coral and Partypoker.Lead UX writer for Partypoker - writing everything from installation instructions and onboarding to game play, settings and account management.

London, England, United Kingdom

• Product owner for all digital content, including writing content strategies, tone of voice guidelines and content style guides.
• UX writer for all digital products: from a highly successful new chatbot to data-driven feature developments encouraging customer channel shift.
• Led the UX, component design and content development for three major new website launches: myclarionhousing.com, latimerhomes.com and clarionhg.com (spring 2022).
• Optimised core content, microcopy and user journeys on the housing association website using Sitecore CMS and utilising Google Analytics and Hotjar to make data-driven decisions and run A/B tests.
• Wrote a new chatbot that has driven online self-serve and reduced contact centre phone waiting times by 5%.
• Created user journeys and microcopy for new a contact us triage system increasing online self-serve by 30% and achieving 99% user journey accuracy.

London, United Kingdom

• Created personalised, AI-driven and SEO-led multi-channel customer experiences.
• Used the EpiServer content management system to create engaging, measurable content for the rics.org website.
• Lead IA, UX and digital content strategy focusing on people-first content delivery.
• Developed a new device-agnostic navigation system and information architecture.
• Planned and created the new Surveying Profession section focused on increasing new membership applications, as well as building lifetime customer experience and engagement.
• Planned, created and managed the new Future of Surveying section leading our major thought leadership campaign.

Austria

Teaching young and old to slide down a mountain at speed, preferably attached to their skis

Responsible for all website content within Drupal CMSCoordinated departmental content creators, sharing best editorial and IA practice, and helping to plan social media and cross-platform campaignsResponsible for all Google Analytics reporting Proactively audited the site content and replanned the site structure to pave the way for a new mobile-first.

Bournemouth, United Kingdom

• Managed the team of writers, editors and developers responsible for all website content and digital communications
• Proactively audited the entire site content and replanned the site structure and navigation system
• Designed a suite of wireframes for new content templates, giving greater exibility and enhanced device responsiveness
• Wrote and edited content within the Drupal CMS, including new Why BU?, Employability and Festival of Enterprise sections

I designed and sub-edited the interactive tablet version of the Metro newspaper.

Co-founded and ran Indigo 3 – a small customer publishing company. We published a lifestyle magazine – Bluestone – for JT International in English, Spanish, Greek, Latvian, Russian, Romanian and Ukrainian. As well as being responsible for commissioning, writing and editing the magazine content, I recruited local editors in each country and managed them and.

Art Director for a highly respected banking magazine. The magazine was published six times each year and averaged 128 pages. I was responsible for the entire creative process – from picture research and purchasing, to page design, production editing, sub-editing, repro and print liaison.

I was responsible for developing the content strategy and on-screen information architecture for an online corporate communications agency. As well as developing the user interface design, I also wrote and edited all website content. Corporate website clients included engineering giant GKN, private equity company Cinven and industry body ICSA. The work for.

Editor of magazines for clients including Ford, Vodafone, BSkyB, Microsoft and JT International. The Ford magazine was published in Spain, Greece, Russia, Poland, Hungary and the Czech Republic. As well as writing, commissioning and editing the content, I managed editorial teams in each local market and a network of sub-editors in London. I wrote.