Daniel Rutenberg Email & Phone Number

Dallas/Fort Worth Area

• TENURE OVERVIEW:
• Key in transforming a small management service organization into a comprehensive travel experience, loyalty, insurance and assistance company.
• Significantly increased revenue and profitability across marketing leadership, customer experience, financial performance, and spearheaded strategic initiatives in marketing and aviation.
• Well-versed in formulating and executing innovative strategies related to product development, brand management, media buying, search engine optimization (SEO), pay-per-click advertising, promotions, product.
• Collinson Group: Holding company, global leaders in loyalty and benefits.
• International Airline Passengers Association (IAPA) (a Collinson company): Membership organization that catered to business frequent travelers.

• POSITION OVERVIEW:
• Led a staff of 15 people, including the call center, marketing, mail room, and data entry teams.
• While still overseeing IAPA, role expanded to include marketing oversight of Priority Pass, creation and control of a multimillion-dollar marketing budget, and advocacy for airline passengers.
• Served as the company's Latin American spokesperson for aviation, representing 400,000 members.

• Received a fast-track promotion within 18 months of hire and was challenged to create a complete division for Latin America from scratch.
• Played a key role in creating Priority Pass as an independent, stand-alone brand.

• Initially hired to work for the International Airline Passengers Association (IAPA) and reply to member inquiries via phone, fax and mail.

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Business Administration