Chris Daniels Email and Phone Number
Independent Consultant and Advisor | MarTech, Experience, CX and Data Strategy (Freelance and Contract) at
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Independent Consultant & Advisor | MarTech, Experience, CX & Data Strategy (Free
Sydney, NSW, AU
Chris Daniels's Location
Sydney, New South Wales, Australia, Australia
About Chris Daniels
I'm passionate about helping businesses unlock their full potential through the power of digital transformation. I'm driven by a deep understanding of data-driven marketing and a love for crafting engaging customer experiences that deliver tangible results.My journey has taken me from leading large-scale digital transformations for global brands like Sky and Shell to guiding Australian businesses on their paths to eCommerce success. Along the way, I've had the privilege of building and mentoring high-performing teams, and I'm always eager to share my knowledge and experience.Whether I'm architecting a data-informed CX program that boosts customer retention or spearheading the adoption of new MarTech solutions, I thrive in fast-paced environments where innovation and collaboration are key.Bringing a wealth of global and multi-sector experience, I have successfully delivered tangible outcomes across industries including Retail, Telecommunications, Energy, FMCG, CPG, Media & Entertainment, Retail, Higher Education, Health, Tourism, and Arts.If you're looking for a digital leader who is passionate about driving growth, enhancing customer experiences, and embracing the latest technology, let's connect!
Chris Daniels's Current Company Details
Independent Consultant & Advisor | Martech, Experience, Cx & Data Strategy (Free
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Independent Consultant and Advisor | MarTech, Experience, CX and Data Strategy (Freelance and Contract)
Sydney, NSW, AU
- Employees:
- 1
Chris Daniels Work Experience Details
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Independent Consultant And Advisor | Martech, Experience, Cx And Data Strategy (Freelance And Contract)Independent Consultant & Advisor | Martech, Experience, Cx & Data Strategy (FreeSydney, Nsw, Au
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Freelance Director Digital Experience & Martech Strategist (Available For Contracts)Freelance Digital Strategist (Available For Contracts) Oct 2024 - Present
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Director Cx, Data And MartechElephants Can Dance Mar 2024 - Sep 2024Lavender Bay, New South Wales, Au• Partnered with top Australian brands to elevate CX strategies and unlocked growth opportunities• Provided thought leadership on MarTech enablement and adoption• Developed and implemented innovative operating models to enhance efficiency• Led digital transformation initiatives strengthening customer engagement and loyalty• Assessed & managed relationships with technology vendors to deliver the best solutions for clients• Advised clients on harnessing data to inform strategic decisions and optimise customer interactions -
Director CxVerticurl (A Wpp Company) Jan 2022 - Feb 2024Singapore, Sg• Led the CX practice including experiences, journeys, analytics, personalisation, optimisation• Guided global brands in retail, CPG, FMCG, higher education on eCommerce strategies• Crafted and implemented data-driven CX strategies that elevated customer lifetime value• Delivered digital and organisational transformation for global brands• Developed new operating models to drive collaboration and evolve new digital solutions for clients• Advised clients on MarTech adoption and integration, leading to enhanced marketing efficiency -
Digital DirectorThe River Group Aug 2021 - Nov 2021London, GbAward winning content, insights and influencer talent management agency. Led a team of digital experts in developing and executing content-driven strategies that increased brand reach and eCommerce revenue for multi-national retail brands like Superdrug and Boots. These strategies leveraged video, podcasts, social media, and a mix of owned, earned, and paid media channels.• Owned the strategy and implementation of data, insights, marketing, social, campaigns, PPC & SEO• Strategic planning & digital processes to evolve new digital solutions across a variety of clients• Led and mentored a high performing data-driven customer centric team• Developed data-driven recommendations to optimise acquisition and retention strategies• Provided a framework and support for our people to grow and develop• Review, select and implement digital marketing tools, platforms and channels -
Head Of Digital StrategyUnifida Sep 2020 - Aug 2021London, London, GbCustomer Data Platform and Data Science business. • Delivered strategies to deliver effective and appropriate use of first-party data to increase revenue • Lead AI driven multi-channel attribution across eCommerce optimising owned and paid channels• Guided leadership teams across GDPR consent • Supported clients in developing test and measurement frameworks • Customer Journey Orchestration and CRO strategies increasing loyalty and revenue -
Digital Strategy ConsultantShell Sep 2019 - May 2020London, England, Gb• Led the transformation of digital customer experiences• Turned customer insights into actionable personalisation programs, boosting conversion rates• Fostered a culture of experimentation, driving innovation with a proactive test-and-learn approach• Designed a value-driven framework that identified growth opportunities• Influenced future Martech/Adtech roadmap, strategy and enablement -
Experience Cloud Customer Advisory Board MemberAdobe Dec 2015 - May 2020San Jose, Ca, Us- Provided guidance and input on the Adobe Experience Cloud centred around CX best practice- Participated across Adobe Experience Cloud Beta Test Programs- Collaborated with with industry leaders and Adobe's team to help customers navigate digital landscapes -
Head Of Customer Marketing CommunicationsSky Jun 2018 - Jun 2019Middlesex, England, Gb• Empowered a high-performing, award-winning customer-focused team to achieve business goals• Executed omni-channel marketing strategies that drove measurable revenue growth• Owned & directed the CRM strategy and roadmap, optimising effectiveness across owned and paid • Architected a revenue-boosting CX program that significantly enhanced operational efficiency• Streamlined campaign processes & elevated best practices by harnessing Adobe Experience Cloud• Delivered value realisation across MarTech and AdTech products• Business ownership across Adobe Experience Cloud and Creative Cloud. -
Head Of Customer TransformationSky Oct 2017 - Jun 2018Middlesex, England, Gb• Delivered a new targeting operating model to enhancing marketing and improved user experience• Scaled operations by automating manual processes, enhancing overall productivity• Strategic ownership with Adobe Experience Cloud and Creative Cloud to maximise business impact
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Head Of Digital TransformationSydney Opera House Dec 2015 - Jun 2017Sydney, Nsw, Au• Spearheaded the strategy & transformation of digital initiatives to drive growth and innovation• Led a high-performing, award-winning Digital Marketing team that consistently achieved results• Transformed people, processes, governance enhancing operational efficiency & team effectiveness• Delivered cohesive omni-channel digital experiences that elevated customer satisfaction and loyalty• Drove operational effectiveness, resulting in increased engagement and significant revenue growth• Collaborate with the executive team & cross-functional stakeholders to identify and drive change• Oversaw the performance, optimisation & profitability of digital channels, ensuring maximum ROI• Implemented and optimised Adobe Experience Cloud solutions enhancing digital experiences -
Digital Marketing ManagerSydney Opera House Jan 2014 - Dec 2015Sydney, Nsw, Au• Developed and executed a comprehensive digital and ecommerce strategy increasing revenue• Led an award-winning Digital Marketing team, driving high performance and business outcomes• Implemented targeted strategies to acquire, engage, and retain customers increasing loyalty• Data and web analytics management optimising marketing and ecommerce • Ownership across paid, owned & earned including websites, mobile apps, social, email, paid• Managed media agency and technology partner relationships
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Digital Strategy ManagerTelstra Jan 2012 - Dec 2013Sydney, Nsw, Au• Led and influenced Telstra’s investment across digital marketing • Delivered best practice across consumer, corporate, brand, business and enterprise • Analysis and optimisation of marketing activity • Managed multiple stakeholders to deliver flawless digital marketing campaigns • Empowered marketing teams to deliver innovative digital solutions • Recommended, implemented and championed the role of digital marketing across Telstra • Evaluate and recommend integrated and cross-platform bespoke media opportunities -
Digital Group Sales ManagerTelstra Dec 2010 - Jan 2012Sydney, Nsw, Au• Manage, develop and coach a high performing digital consulting team • Expand Telstra's existing business portfolio spanning over 30 websites, mobile and IPTV • Design and deliver digital marketing strategies to acquire, engage and retain customers• Develop, implement and analyse quarterly business results• Pioneer programmatic digital advertising• Ensure media spend, yield and media campaign optimisations are efficient• Build and maintain relationships across technology partners and agencies• Deliver innovation by developing new digital opportunities for brands• Develop strategic partnerships • Internal stake holder management within the Telstra business
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Digital Strategy ConsultantBluearc Group Jan 2010 - Dec 2010North Sydney, Nsw, Au• Led ideation across digital solutions including web CMS, eCommerce and mobile apps• Led knowledge of leading marketing technology platforms across web CMS, Email, CRM, • Nurtured relationships with marketing technology partners• Worked closely with the Executive team to develop new product and partner opportunities -
General Manager - DigitalMytickets Feb 2009 - Jan 2010Sydney, Nsw, Au• Managed digital marketing development and sales strategy • Responsible for website content and ad operations staff• Managed website analytics (Google Analytics)• Led digital experimentation to improve customers experiences• Managed content, technology and & media partnerships • Ownership of monthly board reports for website visitation and revenue -
Digital Group Sales ManagerFox Interactive Media Apr 2007 - Feb 2009• Led and manage a high performing award-winning digital team • Created and implemented end-to-end integrated and bespoke digital marketing campaigns• Manage digital partnerships with high profile clients • Developed strategic partnerships to continue to grow revenue • Established Fox Interactive Media as a preferred digital partner
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Digital Senior Account ManagerNews Digital Media Jun 2005 - Apr 2007Sydney, Nsw, Au• Managed multiple stakeholders to deliver flawless digital marketing campaigns• Led and influenced agency relationships including media and creative• Designed & delivered integrated and cross platform bespoke digital marketing opportunities• Developed strategic partner relationships -
Digital Advertising ConsultantSensis 2001 - 2005Melbourne, Victoria, Au• Pioneered new digital advertising formats• Designed and delivered innovative digital strategies• Delivered best practice across digital advertising • Developed and nurtured strategic partnerships• Managed day to day running of key clients websites
Chris Daniels Education Details
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The University Of BoltonComputer Science
Frequently Asked Questions about Chris Daniels
What company does Chris Daniels work for?
Chris Daniels works for Independent Consultant & Advisor | Martech, Experience, Cx & Data Strategy (Free
What is Chris Daniels's role at the current company?
Chris Daniels's current role is Independent Consultant and Advisor | MarTech, Experience, CX and Data Strategy (Freelance and Contract).
What schools did Chris Daniels attend?
Chris Daniels attended The University Of Bolton.
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