- Translate strategic ideas into compelling and innovative creative concepts
- Work in tandem with marketing, product & engineering teams to develop concepts, designs, and art direction that support channel business strategies 
-Develop and maintained the organization’s digital asset & content management system
- Initiate and lead concept creation/brainstorming efforts
- Implement continuous process improvement by Defining, Measuring & Evaluating KPI metrics and data
- Work closely with production teams on all shoot preparation, ensure execution aligns with the concept and manage the completion of final assets
- Lead art reviews with team members, while providing constructive and positive feedback

Designed production-ready assets and materials, including logos, icons, digital ads, landing pages, ad graphics, and apply existing brand visual identity to projects.Planed, directed, and coordinated activities with company stakeholders and external partners and work rapidly on design iteration, adjustments, and delivery, while managing timelines and delivering assets on time.Was responsible for integrating consumer research insight data and leveraging insights to bring the Cratejoy brand to life across all consumer touch points.Constantly evolving the Cratejoy experience and establish brand and asset guidelines across channels, while asking and answering the question of where and how we engage with our audience.Executed a wide-range of design needs across multiple mediums and for use across multiple channels: web pages, digital ad displays, presentations, box graphics and designs, social media graphics, email templates, and more.Designed templates and associated designs for the website and mobile site.Generated clear ideas, concepts, and designs of creative assets from beginning to end.Selected and provide art direction to 3rd party vendors as needed.Crafted storyboards and concepts for customer journeys and campaign planning.

• Created eye-catching graphics and engaging designs for the Restaurant365 brand.• Teamed with copywriters to come up with creative (not merely design) solutions.• Collaborated with business stakeholders• Provide project management and oversight throughout creative development process, managing expectations and adjusting timelines or deliverables, as needed.• Schedule project implementation and defining budget restraints.• "Go-to" person for print and electronic marketing material design.• Created Restaurant365 Brand Guidelines, overseeing its use on marketing collateral and trade show materials.• Developed and maintained image library files and marketing content repository.

• Art Director with one of the First Born Agile Agencies on the East Coast. • Worked with copy writers, project managers, and marketing stakeholders to create original graphic content for the large-scale clients such as: Subway, Beechnut Baby Foods, Xerox, Conduent, Nestle, NHL, Paraco Propane, Elizabeth Arden, Juicy Couture. • Reviewed graphic materials to assess their validity and appropriateness. • Maintain graphic consistency across all deliverables.

• Developed designs that answer business briefs and are aligned with Pitney Bowes identity that helped push the brand forward.• Handled all graphic projects from start to finish.• Worked closely with Project Managers to balance workload, share status and resolveissues quickly.• Provided feedback and, when appropriate, guidance to external, third-partyvendors.• Ensured that works in progress and completed projects are archived appropriately.• Actively participated in brainstorming sessions.

• Studied design briefs and determined requirements.• Scheduled projects. • Conceptualized visuals based on requirements.• Prepared rough drafts and presented ideas.• Developed illustrations, logos and other designs for existing or new casino brands.• Worked with copywriters and creative director to produce final designs.• Tested graphics across various media (mobile, desktop).

• Used various programs and techniques to create drafts, mockups and prototypes.• Produced final design solutions (like web pages, banners, icons).• Collaborated with team members to launch projects.• Took on special design tasks (e.g. color correction). • Used feedback from other designers to improve existing designs.