Along this journey, I not only honed my coding skills but also had the privilege of leading a cross-functional team of talented developers through the project lifecycle, from concept inception to final deployment. My passion for crafting cutting-edge solutions shines through in my ability to develop responsive web applications, employing the principles of RESTful API design while harnessing the power of Ruby on Rails, HTML, CSS, and JavaScript (ES6+).

As a Business Intelligence Analyst on the Brand Health and Strategy team, we brought together the best-in-class approach to plan, lead, execute and deliver compelling and meaningful user research in a face-paced environment while balancing the rigorous pace of the Product Development environment.+ Pioneered formation of new team, fostering expansion of brand awareness strategy powered by brand tracking to boost brand ROI and drive results from sales funnel to content marketing+ Evaluated campaign effectiveness and seasonality of customer purchases within an Agile team, increasing product sell-through of Spring 2022 capsule collections by ~$18M in monthly demand+ Remodeled geographic and behavioral segmentation clusters utilizing 100,000+ keywords and 10,000+ articles, enhancing customer engagement, member conversion and overall retention rates for high-profit margin campaigns eg. Yeezy, Bad Bunny, Ivy Park.+ Presented executive Sustainability Analysis on brand awareness of partnerships between Parley’s mission to end plastic waste and Stella McCartney’s Made to be Remade collection to Global Lead of Sustainability+ Supported Global Brand commitment to driving cutting-edge technology across categories of Running, Training and Lifestyle, materializing in pilot programs that brought circularity to the consumer both in-store and online

Expanded predictive analyses frameworks after sifting through business hypotheses to make data-driven decisions among cross-functional audiences.+ Collaborated with Global Team of Data Engineers to establish data structures and governance practices+ Upgraded Dynamic Pricing structure that generated earnings of $7M annually through SQL and Selenium-based scripts across multiple sales channels+ Forecasted key growth opportunities in market shaping the trajectory of the 5-year business plan+ Built and maintained SQL-driven KPI dashboards from big data infrastructures, cutting time-to-market for new data products by 66%

+ Developed intricate statistical algorithms, contributing to the identification of new market opportunities and a 20% improvement in data accuracy+ Forecasted consumer demand, enhanced efficiency of decision making processes and drove action against our strategic priorities based on existing models and algorithms to solve business problems+ Built an API pipeline from Google Search Console to a database on an Operating Analytics Exasol cluster

- Serve as the primary point of contact for educating patrons on programs and services offered by the CRC- Utilize Fusion software to process memberships and balance payments for daily reports

- Assumed the role of a consultant to improve process flows, improving production rates at a tier 1 supplier- Standardized work stations, reducing downtime and increasing production to meet the customer demand - Created an impactful and sustainable Control Plan outlining the process flow of assessing non-conforming parts

- Programmed robots using Industrial Robot Languages to improve the quality of each cell- Designed and restructured elements of production cells to increase production rate by 30% per day- Modeled floor plans on AutoCAD to enhance the process floor of the manufacturing floor

- Capitalized the International Investment clientele of company- Redesigned investment processes from spreadsheet analysis resulting in 100% equity acquisition of an International Bank - Drafted financial overviews, offer memorandums and commitment letters which closed 4 equity deals