Senior Marketing Professional with over 15 years of experience in designing and managing 360º campaigns, branding, strategic communication, and growth. Currently, I serve as Senior Marketing Manager at Avalara, a SaaS platform focused on tax management and governance, catering to the SMB+ and Enterprise markets in the United States.At Avalara, I am responsible for developing and implementing cross-sell strategies for a customer base of over 40,000 clients, working closely with product, sales, and content teams. I lead the creation of messaging and content that resonates with the target audience, while orchestrating data-driven buying journeys across paid and organic channels, generating robust pipelines and continuously optimizing campaign and funnel metrics to maximize results.Previously, I was the Marketing Manager at Shopbanx, a B2B fintech operating throughout Brazil. I built the marketing department from the ground up, establishing KPIs, best practices, and leading initiatives in branding, inbound marketing, channel management, and CRM. Before that, I accumulated over 10 years of experience in advertising agencies, contributing to renowned brands such as Riachuelo, Vivara, Brasil Kirin, KitchenAid, Gerdau, and others.With a strategic and innovative approach, I excel at integrating teams and objectives, driving results through leadership, analytical vision, and effective communication. Passionate about science fiction and sports, I am driven by challenges that merge creativity, technology, and performance.Core Competencies:• Marketing Management • Strategy • Communication • Branding • Growth • Content • CRM • B2B • SaaS • P&L • Customer Acquisition, Retention, and Post-Sales Journeys