Danilo Santos Email & Phone Number

Seattle

• Create and improve existing Go-To-Market (GTM) plans, covering strategy through execution for recent and upcoming product launches and acquisitions.• Design integrated value propositions for the existing customer base as new products and features are added to Avalara’s compliance suite.• Own demand generation campaign strategy and execution for product-specific campaigns with the goal of increasing product adoption and customer lifetime value (LTV) from our existing customer portfolio.• Support data and analytics, identifying KPIs that provide directional guidance on program impact at launch and over time across various customer segments.• Manage and monitor evergreen marketing channel capabilities related to enabling additional product discovery and purchase. This includes in-app marketing, email marketing, sales enablement, webinars, and events.• Collaborate effectively across functions (product, analytics, and other internal teams) to deliver actionable insights and impact.• Shift between high-level strategy building and self-driving mini milestones that will get us to our top-line goals.

São Paulo, São Paulo, Brasil

• Leadership in the marketing area and establishment of the department, including its KPIs and routines.• Collaboration with various departments within the company to develop relevant projects such as content, promotions, and new campaigns.• Accountable for budget management and schedule tracking.• Development of the customer journey.• Coordination of analytical data studies across various channels.• Oversight of acquisition, retention, and post-sales strategies (and actions).• Creation of a more structured, education-focused online onboarding process, including employee evaluation.Main results from marketing campaigns and actions managing the Marketing team:Acquisition:• 40% increase in TPV among Campaigns in Shopping customers during 2023;• 18% increase in average TPV of 2023 customers (vs 2022);• 3.60% increase in average ticket of 2023 customers (vs 2022).Credit:• +120% credit requests during the year 2023 (vs 2022);• +80% credit disbursements during the year 2023 (vs 2022).Shopbanx Portal:• New service launched with over 62% of customer base accessing (1st month);• +3,350 accesses on the Portal during the launch month.

São Paulo, Brazil

Responsible for creating and structuring the marketing, communication, branding and product area. Since start of the operation, along side my team, we created all the brand planning (visual, tone of voice, our own physical stores and social networks), in addition to digital products. We make entrepreneurs lives simpler and more profitable through digital financial products.Key results:• Acquisition campaign for Acquiring clients (card machines) reaching over 1,500 customers in 2021.• Launch of the Credit line product, with over 300 credit requests by the end of 2021.

São Paulo, Brazil

Responsible for planning and creating several campaigns for RedeTV!, one of the top 5 TV channels in Brazil, from new TV shows, commercial events, strategic positioning. Creating and managing teams to deliver print, social media, digital, UX|UI among many other deliveries. To Riachuelo (one of the biggest fast fashion brands in Brazil) I created digital material to social media, performance, content and print.Key results:RedeTV! Schedule relaunch campaign (2019/2020):• RedeTV! was one of the only open broadcasters to grow in audience during this period, increasing share by 12%.

São Paulo, Brazil

CRM and social selling tool, focusing on small and medium retailers, the platform fostered customer loyalty using geolocation tools to promote local commerce, increasing sales and average ticket size. In 2017, through a workshop at Ace Aceleratech, I learned agile methods such as validating and creating MVPs. At the end of the course, Ace selected me among the participants to be pre-accelerated.During the 5 months of operation, we reached over 35 clients, with an average growth rate of +87%.

São Paulo, Brazil

Creating cool stuff in several different medias for clientes such as DuPont, Brasil Kirin, Votorantim, Embraco, KitchenAid, Basf, Gerdau, among others.

Focado em direção de arte, design e planejamento, criei diversas campanhas desde o conceito até implementação em clientes como Vivara, Delboni Auriemo, Insper, Herman Miller, Dasa. Nesses trabalhos criamos desde anúncios impressos, campanhas on-line, design para PDV, UX/UI, branding e materiais institucionais.

São Paulo

Design visual e impresso para diversos clientes, como CCR, restaurantes América entre outros.

São Paulo

Design para Guias de viagem, dentro da equipe do Guia 4 Rodas.

Digital Marketing Strategy

Análise De Tendências Para Negócios, Business/Commerce, General

Análise de dados, criação de dashboards e modelos preditivos.

Postgraduate Lato Sensu - Specialization, Design And Visual Communication

Workshop, Entrepreneurship/Entrepreneurial Studies

Treinamento único onde os empreendedores são ensinados o caminho prático para criaçnao de startups e times de alto desempenho. São.

Ux & Design Thinking: Experiência Do Usuário Nos Negócios, Web Page, Digital/Multimedia And Information Resources Design

Social Communication, Advertising, Bachelor