Danilo Lopes Email & Phone Number

Piracicaba, São Paulo

Pecege is an educational ecosystem responsible for managing various courses certified by USP, including MBA programs like USP ESALQ, Poli USP Pro, and USP FMVZ, among others.I lead the Data Engineering team in developing Data Science, Business Intelligence, and Artificial Intelligence products. My role involves direct engagement with data modeling, SQL, Python, statistical approaches, experimentation cycles, model testing, APIs, and ETL processes.• Defining Product Vision;• Setting OKRs, KPIs, and product metrics;• Overseeing the Product Discovery and Delivery process;• Serving as the intersection between technical teams, stakeholders, and end-users;• Creating data visualizations to support decision-making;• Strategic product planning, roadmap creation, and scheduling;• Utilizing Agile methodologies like Scrum, Kanban, and Lean;• Conducting Scrum ceremonies (Daily, Refining, Planning, Review, and Retro);• Prioritizing and managing the product backlog with Microsoft Azure DevOps, creating epics, features, user stories, business rules, acceptance criteria, and test scenarios;• Defining and gathering requirements, documenting products;• Ensuring clear and effective communication with stakeholders, PMs, UX, internal and external clients, translating business needs to the development, coordination, and management teams through reports, presentations, and meetings;•Leading development teams;•Focusing on people development through 1:1s, creating Personal Development Plans (PDPs), tracking progress, providing 360º feedback, and emphasizing career and professional growth for teams and individuals;

Piracicaba, São Paulo, Brasil

Hard Engage is a startup that develops technology for the Gaming and eSports market, focusing on League of Legends.• Team management;• Defining the Go-to-Market strategy;• Strategic planning and roadmap creation;• Managing the product lifecycle;• Handling everything from Discovery to Delivery;• Defining, prioritizing, refining, and managing the product backlog;• Funnel optimization, Conversion Rate Optimization (CRO), A/B testing, discovering new channels (SEO, • SEM, social media, email marketing, etc.);• Identifying growth opportunities and testing hypotheses using quantitative and qualitative methods, employing the scientific method to document and conduct experiments;• Optimizing experiment results using tools like Google Analytics, Meta Ads Manager, and Hotjar;• Creating dashboards to monitor key metrics;

Santo André, São Paulo, Brasil

Matic is a pioneer in manufacturing gaming machines in Brazil with international reach. I was responsible for coordinating e-commerce and marketplace operations.• Utilizing Agile methodologies (Scrum, Kanban);• Strategic planning and developing OKRs;• Building and defining the product roadmap based on user pain points and business needs;• Creating a metrics and business indicators plan, aligning it with product strategy;• Managing the backlog and creating technical documentation;• Managing marketplace and e-commerce products, including product vision, strategy, ideation, prototyping, and launch;• Conducting market analysis, competitor analysis, benchmarking, and strategic product management through data analysis;

São Paulo, Brazil

Suprevida is a Health Tech startup in e-commerce that connects end consumers with health product suppliers.• Utilizing agile methodologies like Scrum and Kanban;• Data analysis and dashboard creation using Google Analytics and Google Data Studio;• Strategic planning of marketing campaigns with Google Ads, Facebook Ads, and Email Marketing;• Managing budget and performance to ensure maximum investment efficiency (ROI and ROAS);• Conducting market studies and competitor analysis (benchmarking);• Running tests and experiments to validate hypotheses, improve marketing strategies, and increase conversion rates (CRO);• Developing and implementing SEO audits (on-page, off-page, and technical SEO) to enhance rankings and organic traffic;• Segmenting the user base, analyzing behaviors, and identifying opportunities;• Executing A/B tests and optimizing the conversion funnel;

São Paulo, Brazil

PPCar is a startup in the urban mobility sector, offering a "Vehicle Subscription" model focused on ride-hailing drivers.I conducted research and gathered insights to create digital solutions that meet user needs and business objectives. My primary role is to transform ideas into creative and effective solutions, always prioritizing the user experience.• Working with agile methodologies;• Applying Product Discovery techniques;• Creating flows, information architecture, conceptual diagrams, wireframes, user journeys, and personas;• Conducting continuous benchmarking to identify market trends and opportunities;• Conducting remote and in-person user interviews;• Performing qualitative and quantitative research;• Developing low, medium, and high-fidelity interactive prototypes;• Applying heuristic analysis, usability, and accessibility testing;• Facilitating co-creation sessions and workshops with clients and stakeholders to develop impactful solutions;• Contributing to the creation and maintenance of Design System components;

São Paulo, Brasil

WeWork is a company that offers coworking spaces. I worked with a wide variety of international clients on projects with different perspectives and concepts, participating in all design stages from discovery, definition, ideation, prototyping, validation, to monitoring the value generated.The process includes UX Strategy, UX Research, Hypothesis-driven design, Prototyping, Usability Testing, and Product and Project Management.• Information Architecture, Taxonomies, and creating Navigation Flows;• Defining Personas and mapping the User Journey;• Low, medium, and high-fidelity prototyping;• Designing interfaces for Web and Mobile;• Heuristic analysis, usability testing, and user interviews;• Data Collection and Analysis, Heatmaps, Qualitative and Quantitative Research;• Collaborating with development teams and clients to ensure design delivery and requirements, as well as handoff;• Conducting Design workshops, dynamics, and presenting results;

Santo André

Art Pack is an e-commerce company specializing in the manufacturing of various packaging products, with a focus on the food industry. I was responsible for the overall e-commerce strategy and strategic planning with a focus on growth.• Team leadership;• Managing the product catalog, optimizing descriptions, images, and prices to maximize sales;• Conducting market research, benchmarking, and target audience analysis;• Creating and executing digital marketing campaigns across various channels (SEO, SEM, email marketing, social media) in collaboration with a marketing agency;• Analyzing sales data, traffic, and customer behavior to generate insights and improve performance;• Coordinating inventory to ensure correct order fulfillment;• Negotiating with suppliers and partners to secure the best solutions;• Redesigning the visual identity and style guide;• Defining SEO strategies;• Web development in WordPress;

São Paulo, Brasil

Bloomin' Brands is one of the largest casual dining groups in the world, owning major brands like Outback Steakhouse, Abbraccio, and Aussie.• Creating landing pages, mockups, and responsive websites• Proficiency in design tools such as Adobe Creative Suite• Layout design in HTML, CSS, and JavaScript programming• Web development in WordPress• Creating and customizing WordPress themes and plugins• Applying best SEO practices (Technical, On-Page, and Off-Page SEO)• Corrective and evolutionary maintenance of web pages

São Paulo E Região, Brasil

Agência Pulso is one of the oldest digital marketing agencies in São Paulo. I was responsible for designing websites, online stores, landing pages, and layout design, as well as creating graphic art for offline media.• Client briefing and customer service• Proficiency in Adobe Suite (Photoshop, Illustrator, InDesign)• Designing advertising materials• Layout design in HTML and CSS• Email marketing layout design• Web development in WordPress• Finalizing files for print production

São Bernardo Do Campo

Operated in preventive and corrective maintenance of small and large vehicles:• Direct contact with electric and hybrid vehicles (maintenance and installation);• Direct contact with electronic circuits in general;• Reading and interpretation of electronic schemes;• User of satellite vehicle location network systems, handling of vehicle balancematerials and consultation and closing of occurrences.

São Bernardo Do Campo

Support and support of electrical maintenance in the areas of mechanical maintenance, body shop and electronics. Corrective and preventive electrical maintenance.

São Bernardo Do Campo

Assisted in corrective and preventive electrical maintenance of large vehicles.

Santo André, São Paulo, Brasil

Assisted in administrative processes in general, such as registering items in the system, entering invoices, issuing notes, filing, spreadsheet feeding, control and monitoring of reports, among other activities.Main activities:- Customer service- Office pack- Periodic reports- Registration in the system- Archives

Pós-Graduação Lato Sensu - Mba, Data Science E Analytics

Estruturas de bancos de dados, tipos de variáveis e suas escalas de mensuração Engenharia de dados, analytics e machine learning.

Atualização, Análise De Dados Com Python

- Estruturas de Bancos de Dados, Tipos de Variáveis e Escalas de Mensuração - Análise de Dados com Técnicas de Interdependência Não.

Graduação, Marketing

Especialização, Ui/Ux Design

Activities and Societies: Programa de Cursos Integrados - Visual Elements of User Interface Design - UX Design Fundamentals - Web Design.

Engenharia Elétrica, Electrical, Electronics And Communications Engineering

Técnica, Técnico Em Eletrônica