• Work with leaders to determine People & Organization (HR) needs• Create numerous P&O systems: process record-keeping/knowledge transfer, internal transfers, promotions, increases, variable compensation structure updates, org structure updates, referrals, and more• Train teammates on P&O processes• Manage employee relations across business units• Manage DEI relationships and initiatives; established and managed Implicit Bias Training program

• Manage employee relations across business units• Work with leaders to determine current P&O needs• Manage DEI relationships and initiatives• Work with Recruitment team to help implement goals set by leaders• Strategize ways to improve relationship between company’s leadership and employees• Streamline P&O processes

• Support the Talent Team with all aspects of the recruiting life cycle in North America and other global offices• Help manage and create a flawless candidate experience, pre- and post-hire, including onboarding/offboarding• Schedule interviews, organize candidate travel, monitor interviews, and assist recruiters in sourcing• Maintain data integrity in Talent and People systems to capture recruiting metrics and make data-driven decisions• Train US talent team on new programs to… Show more • Support the Talent Team with all aspects of the recruiting life cycle in North America and other global offices• Help manage and create a flawless candidate experience, pre- and post-hire, including onboarding/offboarding• Schedule interviews, organize candidate travel, monitor interviews, and assist recruiters in sourcing• Maintain data integrity in Talent and People systems to capture recruiting metrics and make data-driven decisions• Train US talent team on new programs to streamline onboarding process• Participate in other ad hoc recruiting projects to help scale the function Show less

• Recruit, hire, train, and manage over 50 direct marketing positions across the US and Canada; began with team of 3 and grew to 36 in first year• Represent US Marketing Department at the 2019 Farmina Global Meeting in Belgrade• Build training program for Brand Ambassadors to ensure best practices are implemented• Create training materials/presentations for Brand Ambassador program• Track and report direct marketing activities and performance to upper-level management• Work… Show more • Recruit, hire, train, and manage over 50 direct marketing positions across the US and Canada; began with team of 3 and grew to 36 in first year• Represent US Marketing Department at the 2019 Farmina Global Meeting in Belgrade• Build training program for Brand Ambassadors to ensure best practices are implemented• Create training materials/presentations for Brand Ambassador program• Track and report direct marketing activities and performance to upper-level management• Work with Brand Ambassadors to set and meet monthly/quarterly sales goals• Periodically communicate with marketing team at Italian headquarters to exchange marketing strategies and outline plans for integrating new strategies into US marketing program• Train customer service in addressing customer inquiries and providing nutritional consultations for pets • Edit and maintain client-facing marketing materials Show less

Contracted from August-October 2016:Folgers, Jif, Splenda, Curel• Write copy for consumer engagement• Write blog content and administer user contest• Collaborate with Creative and UX teams to optimize setup for mobile site

Manage funds and assets for clients:[March-October] Daiichi Sankyo and CoolSculpting [November-December] Purdue and Actavis• Adjust budgets for search campaigns• Pace campaigns regularly in AdWords and Bing Ads based on Marin queries• Optimize maximum bid strategies• Create client submissions and bulksheets• Manage records of SEM spend• Billing

Contracted from September-December 2014:• Optimize and publish content for Playback Magazine• Optimize past ASCAP.com content for internal search and Google search• Give presentations to Marketing department• Attend weekly meetings with marketing administrators• Track site analytics and identify trends• Develop SEO strategies for future endeavors• Code pages for marketing administrators via SiteCore• Write abstracts for articles• Edit images for site… Show more Contracted from September-December 2014:• Optimize and publish content for Playback Magazine• Optimize past ASCAP.com content for internal search and Google search• Give presentations to Marketing department• Attend weekly meetings with marketing administrators• Track site analytics and identify trends• Develop SEO strategies for future endeavors• Code pages for marketing administrators via SiteCore• Write abstracts for articles• Edit images for site content• Videography for America SCORES sessions Show less

Contracted from May-June 2014:• Managed social media fan interactions for P&G fabric care brand (Tide) through end of June• Created Facebook, Twitter, Vine content for social media campaigns (Tide Oxi, Shakespeare in the Park) as well as brand equity content• Worked with Art Director to create visual content for equity and campaign-specific posts• Directed photo shoot and Facebook Q&A with Jonathan Scott (Property Brothers) for Tide Oxi launch• Lead activities at Tide’s… Show more Contracted from May-June 2014:• Managed social media fan interactions for P&G fabric care brand (Tide) through end of June• Created Facebook, Twitter, Vine content for social media campaigns (Tide Oxi, Shakespeare in the Park) as well as brand equity content• Worked with Art Director to create visual content for equity and campaign-specific posts• Directed photo shoot and Facebook Q&A with Jonathan Scott (Property Brothers) for Tide Oxi launch• Lead activities at Tide’s Shakespeare in the Park PR event to create social media content• Worked with DigitasLBi to post Game of Thrones reaction content for Tide (featured in AdAge) Show less

• Write content for business websites• Write specifically for SEO• Write blog entries for businesses• Write content for Sponsored Search Results (PPC)• Backlinking

Contracted November 2013-March 2014• Write content for upcoming website revamp• Write blog entries as needed

Contracted September-October 2013• Create and manage company Facebook profile• Track and report Facebook Insights• Manage relationships with bloggers

• Revamp and manage company Facebook profile (increased Likes by over 400%, from 238 to 960+); manage ads and apps on Facebook• Launch and manage Pinterest profile (226 Followers)• Track and analyze site traffic with Google Analytics• Create monthly reports outlining week-to-week traffic on Facebook, Pinterest, and company website• Choose popular content and help determine trends in audience’s responses, using those trends to our advantage for future content• Create, send… Show more • Revamp and manage company Facebook profile (increased Likes by over 400%, from 238 to 960+); manage ads and apps on Facebook• Launch and manage Pinterest profile (226 Followers)• Track and analyze site traffic with Google Analytics• Create monthly reports outlining week-to-week traffic on Facebook, Pinterest, and company website• Choose popular content and help determine trends in audience’s responses, using those trends to our advantage for future content• Create, send, and analyze e-mail campaigns Show less

Head of Ad Team in Senior Capstone Course• Lead team in creating a registry campaign for Louisiana Organ Procurement Association• Handled research, graphic design, presentation, budget management, and promotional event

• PR & Philanthropy – Promote parties and philanthropy events through various media, including banners, flyers, and social networking sites (2008—Present)• Standards – Review and revise the standing rules at the beginning of the school year and handle all minor disciplinary matters (2010—Present)• Scholarship – Determine recipients of sorority scholarship awards (2011)• Membership – Evaluate chapter votes in order to rank women under consideration for joining the chapter (2011)

• Prepare materials for publicity events (including Tesla event and Vita event in NYC)• Interact with and attend presentation by head of SEO Sumo Inc. (info on Search Engine Optimization as well as its application to specific clients and their competition)• Research prospective clients and online marketing techniques• Attend event-planning meetings• Shadow art director and traffic manager• Gather and file ad samples