Danister De Almeida Email & Phone Number

San Jose, California, Us

Creating and executing strategic plans fully aligned with company goals to enable revenue generating marketing across APAC and EMEA. Focused on creating and executing integrated demand generation and pipeline acceleration programmes and campaigns including ABM impacting the buyer journey using multi channel marketing including digital, social, in-person forums, virtual events, blogs and more.Innovating, creating processes and tools to deliver growth in key markets and regions while leading an awesome team of marketers as they deliver excellence with segmenting and targeting prospects, customers and partners.

San Jose, California, Us

Driving customer acquisition and retention marketing campaigns and programs to improve; demand generation results and pipeline quality, CPL, awareness and marketing metrics. Enabling organizations to build teams and develop scalable programs, systems and processes that accelerate creation of sales funnel/pipeline and enhance the effectiveness of marketing investments.A field and channel marketing leader with regional APAC/APJ and global experience, a strong commercial background and a holistic approach to marketing strategy and execution. Skilled at addressing market disruption and transition scenarios. Expert at leading field, channel and corporate marketing, delivered outcomes supporting sales targets and pipeline in SaaS and high-tech environments. Ensured focused investment and programs delivery, consistent messaging, comms and PR, across routes to market and customer segments.Highly skilled at integrated marketing campaign/program creation and execution across digital, virtual and experiential events. Aligned value props, messaging, content and offers with buyer journey which delivered customer acquisition, retention, upsell/cross sell goals.Adept at defining, creating programs and processes to achieve scale and repeatability across customers, as well as channel partner ecosystem, such as; lead to partner, event lead tracking, workflows, editorial calendars and ROI reporting in APAC/globally.Highly proficient at motivating and leading teams to success, with an outcome’s focus; supported their development goals, provided opportunities for strategic initiative ownership and cross functional engagement, fostered innovation and collaboration.Extensive background in budget management to goals and ROI targets. Set up channel partner coop and marketing development fund investment strategies, programs and best practice guidance with capabilities to respond to market threats and opportunities.

San Francisco, California, Us

Leading and executing the APAC (APJ) field and channel marketing strategy, prioritising demand and pipeline generation, driving thought leadership with customers and partners, and streamlining processes to create scale and accelerate performance, with an awesome team! Propelling integration and uniformity across the marketing mix, actively ensuring localization success for market and brand growth. Built the global channel partner marketing function/team, leading marketing focus on growth of channel led/initiated pipeline and revenue by creating, fully customizable and customer ready marketing campaigns for APAC, EMEA and America's, content, localization, frameworks/systems, and joint initiatives, to help partners differentiate their solutions. Enjoying making it easier for them to market with us and building the story for ‘why’ RIverbed!The Riverbed Platform delivers the best possible outcomes for organizations and their end users, enabling them to visualise, optimise, accelerate, and remediate the performance of any network for any application. Riverbed addresses performance and visibility holistically with best-in-class WAN optimisation, network performance management, application acceleration, digital experience management, SD edge computing and enterprise-grade SD-WAN, through SaaS, cloud and technology solutions.

San Francisco, California, Us

Promoted and tasked to create and execute the global channel partner marketing strategy, incorporating ‘to’ and ‘with’ partner marketing components. Building and leading team across APAC, EMEA and North America, architecting and executing campaigns, programs and initiatives to drive demand and pipeline across partner eco-system of SI's, SP's, Distributors, MSP's, solution advisors supporting the channel-as-a-business strategy. Architecting and delivering communications strategy and messaging to create thought leadership and enhance the ‘why’ Riverbed value proposition.

San Francisco, California, Us

Leading field marketing programs, demand generation, campaign development and channel marketing for APAC region. Accountable for implementing integrated marketing strategy across routes to market, ensuring alignment and impact of marketing initiatives once launched to deliver ROI and pipeline goals. Strategically implementing end-to-end digital and event-based demand/lead generation, ABM, communications, social, channel PR, social media & communications strategies to align with channel goals. Cross functionally leading collaboration with global and regional teams creating alignment, scale and customer impact.

San Francisco, California, Us

Setting up and leading channel marketing in the Asia Pacific & Japan (APJ) region. Building out and executing channel communications strategy, APJ partner councils and overarching council strategy, Architected and delivering marketing lead generation program to drive revenue with APJ channels, including Japan, South Korea, S.E. Asia and Australian channels to create scale and accelerate GTM campaign deployment.

San Jose, California, Us

- Leading and executing the North America geo enterprise field marketing strategy, prioritising demand and pipeline generation.- Leading global channel marketing, developing programs and campaigns growing channel loyalty and revenue.• Demand generation – leading and developing integrated campaign strategy. Vertical industry messaging, digital, social media, outbound calling, appointment setting, virtual and in-person event strategy.• Communications - strategy, plans and execution, newsletters, social and PR.• MDF and budget management.• Account based marketing; strategy, design & execution.• Strategic contributor and presenter at sales kick off, customer and partner events.• Developing team supporting 1000+ channel partners with $500M+ combined revenue. • Supporting industry vertical GTM – healthcare, education, finance, manufacturing, retail. • Channel & sales enablement - partner portal strategy and content development. • Initiating and leading channel marketing advisory councils, increasing partner satisfaction, programme adoption and channel marketing ROI.• Leading business & marketing planning with partners – SI’s, SP’s, distributors, solution advisors.Polycom is a leader in Unified Communications (UC) and Collaboration delivering enterprise grade voice, video and content collaboration solutions and cloud services, bridging the gap between platforms, across industries and workspaces, enabling business benefits and outcomes for customers and their customers.

San Jose, California, Us

Senior Director Worldwide and North America Channel Partner Marketing

San Jose, California, Us

San Jose, California, Us

-Set up the partner marketing function across Asia Pacific - S.E. Asia, Japan, Korea, China, India, Australia and New Zealand.-Led creation of the APAC channel marketing strategy, recognised and rewarded for delivering marketing excellence impacting revenue.-Member of the marketing leadership and APAC regional leadership teams.-Innovated and implemented framework and plan for the recruitment, enablement and performance of APAC channels, recruiting 110+ key and influential UCC partners in the region.-Led customer centric business and marketing planning with 25+ platinum partners and distributors contributing revenue in excess of $100M. -Conceptualised and collaboratively launched the company’s first fully integrated marketing campaign, launched across the region. Developed content, value proposition, training kits, playbook, tiered bundled offers and pricing, digital assets and event content returning 15:1+ ROI.-Implemented demand generation and co-branding programs to create demand for interop solutions with alliance partners.-Analysed market opportunity and implemented vertical marketing initiatives across; healthcare, education, manufacturing and retail. -Launched 2+ integrated marketing campaigns yearly adopting PR, digital, print, online and offline assets, playbooks for internal and partner enablement and multi-country road shows with live demonstrations and grew customer base. -Channel sales and marketing enablement.

San Jose, California, Us

-Developed and implemented field and channel marketing strategy for Australia, New Zealand and South East Asia working cross functionally.-Implemented integrated demand creation programs combining digital, in-person experiential events, contributing to pipeline.-Launched 4 integrated marketing customer campaigns leading messaging, value proposition and calls to action resulting in expansion into 3 new markets and increasing revenue pipeline across vertical market segments.-Set up CRM tool and associated processes including lead flows for lead-to-sales and lead-to-partner process resulting in qualified leads being passed to sales and partners. -Led implementation of marketing systems and automated platforms in the region to facilitate scalability and manage costs.-Drew up and executed the regions customer and partner communications strategy including content direction and editorial calendar. Successfully developed ‘digital strategy,’ incorporating social media and online tools. -Established reseller profiling process and created tool resulting in the targeting of 30 resellers for on-boarding. -Developed and implemented PR strategy, including customer case studies.