An energetic, internationally experienced senior marketing leader, propelling customer acquisition and retention. Recognised for identifying revenue growth opportunities, building functions from scratch, and delivering innovative award-winning marketing focused on brand and revenue growth. Developed marketing strategies and GTM plans to drive growth in existing and new markets in global and regional roles (APAC, North America, The Gulf Region, ANZ & S.E. Asia). Built and inspired virtual and office-based teams across regions, who received the business’ top performer awards.Architected and led roll out of marketing programs, demand generation campaigns, brand initiatives, systems, processes, and partner lifecycle aligned “to & with,” channel/alliance marketing. Addressed the unique needs of local routes to market across APAC, EMEA and the America’s.Experienced in establishing marketing to grow small and large organizations. Delivered marketing strategies targeting large enterprise to small business, vertical industry segments, decision makers and influencers to progress the buyer journey. Extensive expertise in;• Marketing Strategy Planning & Execution • Integrated GTM Campaign Dev • Demand/Lead Generation • Digital & Online Marketing • Field & Partner Marketing • Events and Conferences• Brand Strategy • PR & Communications • Budget & ROI Performance • Value Proposition/Content Development • Account-Based Marketing (ABM) • Project & Agency ManagementA rain maker and builder with a never-give-up mindset, delivering marketing ROI that exceeds the norm, with commercial acumen required to transform disruption into a winning proposition.Resourceful, a relationship builder who delights in team and organisational success, my passion is delivering pan-regional, international/global marketing, that is memorable and brings in the revenue.
Listed skills include Strategy, Demand Generation, Go To Market Strategy, Multi Channel Marketing, and 46 others.