Danka Stipic Email & Phone Number

Halton Hills, On, Ca

- Developed and executed go-to-market (GTM) and commercialization strategies to consistently deliver value to customers and the market- Partnered with marketing teams to define key campaign themes, tactics and identify target audiences for impactful marketing programs- Translated technical product features into clear, value-focused messaging and marketing materials for internal teams and external stakeholders.

- Act as a subject matter expert in SaaS software packages including, Pardot and Salesforce and pursue opportunities to better utilize existing software as well as exploring other software options- Lead workflow optimization projects, working collaboratively with relevant stakeholders (IT, Marketing and Sales), such as integrating new software- Advise Segment Marketing, Regional Marketing and Marketing Operations Specialists on lead generation best practices and how to integrate existing software- Developed and executed multiple integrated online multi-channel marketing campaigns to drive sales leads

- Worked closely with SaaS software packages including, Pardot and Salesforce to send automated emails, update projects and develop reports to measure KPIs- Supported Marketing in the execution of segment strategy and training requirements- Participated in projects to improve overall Marketing department processes and capabilities such as SKU Optimization- Supported in execution of advertising, trade shows, collateral printing, testimonials, campaigns/promotions - Developed agency briefs to outline expectations and requirements for creative materials

- Worked closely with SaaS software packages including, Google Apps, Pardot and Salesforce to begin automating processes where applicable - Assisted Marketing Manager in the development and execution of Marketing Programs Calendar, which includes Customer Promotions and Customer Program Initiatives to grow share of wallet- Planned and executed ‘Protect&Go’ related initiatives including (website creation, forms, templates, brochures, Pardot email, signage, etc.)- Communicated directly with sales and distributors/customers about marketing promotions via email, phone and PowerPoint presentations- Maintained PCLI Store website (updates to products, pages developments, reviews, etc.)

- Recognized as one of the 6 top performers of the entire commercial team in Q2 2018- Acted as the central point person for various internal communications and executed email blasts, via marketing automation platform- Designed and launched grand opening campaigns for several new retail locations to raise awareness, drive store traffic and convert B2C customers through Facebook advertising, email blasts, billboard ads, website banners, contests and promo codes- Captured and reported on results both qualitative and quantitative to determine the effectiveness of campaign activities- Led and coordinated the branding of several DHL facilities, including facilitating the implementation of various changes with the creative team, vendors and general contractor- Created and/or approved branded assets nationally (i.e. brochures, posters, banners, etc.)

Mississauga, Ontario

- Recognized as part of the top DHL team internationally for most qualified leads Q4 2016- Conducted outbound sales calls to effectively qualify prospects and assigned them to the appropriate sales channels- Maintained customer information, data records and activities in the CRM system - Met daily prospects goals and targets to meet commission based incentives

Bachelor’S Degree, Management Specialist

Education record

Activities and Societies: Cross-country, Soccer, Tutoring, Food drives