Daniel Massih Email & Phone Number

Daniel has had an entrepreneurial career since the age of 14 with a sweets business & later building an industry leading Toytech start-up & launching multiple creator-led DTC brands. With over a decade of launching brands and products, Daniel has worked across CPG, creator economy, entertainment IP and AI tech.He is an innovator, design thinker and advisor in product & brand, with a passion for start-ups, helping with vision setting for brand strategy (industry agnostic), building consumer product IP and GTM in DTC e-commerce and B2B Global Retail. Specialised in own brand R&D, licenced properties, private label and creator-led partnerships. Daniel brings visionary, creative and commercial thinking with leadership to any business or team he works with, an ability to translate insights into strategies across departments and formulate innovation drivers to help entrepreneurs, start-ups and businesses find their value and differentiate in the market.Having a technical background in product design, development, sourcing and manufacturing operations with extensive experience in pitching, business development, client services, trade & digital marketing, Daniel brings a forward-thinking, optimistic and inventive approach to solving problems and business challenges. A few brands Daniel has worked with include Disney, Lucasfilm, Minions, Mattel Hotwheels & Barbie, Peppa Pig, Toys R Us, Argos, Google & many more!

• 

  Cranfield University

  Innovation And Creativity In Industry