Get their attention, and then keep it. That's the challenge for any PR campaign. Simply getting and keeping attention is not enough, however. The real value of communications is in communicating value. In more than 25 years as a communications professional, I have developed, led and executed communications programs that deliver value. I do that by following a simple yet powerful principle: PR must move your audience. Communications should not be passive. Give the audience something of value, and they will be moved to share, to join, to click, to buy, to volunteer, or to contribute.Whether as an independent PR pro, in a corporate setting, or supporting an elected official, I offer my strategic and marketing communications, public relations, media and community outreach, executive and thought leadership, speechwriting, and message and content development experience to help companies, organizations and individuals move their audience. I develop and lead initiatives to build brand and name recognition, enhance your position as an industry leader, reach influential decision-makers, assist business development efforts, and strengthen employee recruitment, retention and engagement.Have I got your attention? Good. Now let me help move your audience.