Copy and content for #54 on the Fortune 100.

Copy and creative consulting. Write social posts across all social media outlets, including FB, IG, Twitter, Pinterest, etc. Maintain and advise content strategy and copy direction for quarterly social calendars for diverse clients including Cramer Sports Medicine, Zebra Technologies, and The Spice Hunter.

Writing and editing copy for leading social media agency Hangar12 and for social media campaign development and content across all platforms, for multiple clients including Cramer Sports Medicine and Zebra Technologies. Also producing print ads and digital copy for Andis Hair Clippers. Write and edit B2B/B2C copy for agencies and their clients. Develop a deep understanding of each client’s business and its advertising goals. Collaborate with creative teams and art directors during all stages of projects. Follow each client’s guidelines for style, tone, voice and legal. Proofread and edit copy of other writers. • Agency clients included Hangar12, Andis, REEL Paws, O’Keefe Reinard & Paul, Ox: Office of Experience, Manifest, Walton Issacson, iCrossing, Blue Chip Marketing Worldwide, SoMe Chicago Media Company, Resource Advertising, R/GA, Jacobs Clevenger, Designory, McGarry Bowen. • Contributed to a winning pitch for $245 million in business with Pizza Hut (McGarry Bowen) in 2013. • Write white papers and cases studies.

Collaborated with creative teams and art directors to create digital assets for the association. Followed each client's guidelines for style, tone, voice, and legal. Proofread and edited copy of other writers. Wrote email blasts and campaigns based on segmented association members.

Created content and copy for webpages, campaigns, email journeys, POS, and branch digital displays. Assured consistency of messaging across all touch points.

Copywriter-related Duties: Assigned to a key account based on skills in writing and editing web page content. Participated in project kick-off meetings to brainstorm content, set goals, and assign roles. Collaborated with department managers and subject matter experts (SMEs) to obtain information and clarify questions. Adapted technical language so it was accessible to general audiences. Identified ways to drive increased membership and readership. Led status update and final presentations for each project. • Recognized by supervisors for outstanding productivity and time management.• Built web pages for several divisions with a focus on enhanced flow and streamlined messaging. • Developed knowledge needed to write/edit following AP style. Content Management: Maintained and organized content as part of a Drupal migration project (version 7 to 8). Built out pages to ensure content and layout was consistent. Performed duties that required strict attention to detail.• Gained skills needed to work in a CMS (Drupal)

Wrote copy and created content at an industry-leading digital agency. Followed creative briefs that outline each project’s goals. Contributed to team-based brainstorming sessions with other writers and art directors. Wrote copy based on wireframes and understanding of UX. Led presentations to the creative director and presented to clients often. Worked cross-functionally with art directors and\ video designers to create concepts, copy, and graphics for marketing production and online advertising (rich media, web marketing campaigns). Followed the agency style guide for all projects.• Clients included Fortune 100 companies and iconic brands: Microsoft, Maxwell House, Blackberry, Motorola, Beam, Inc., ALPO, Oscar Meyer, Purina, Post, Kraft Brands, Kellogg’s Brands, State Farm, and Oreo.• Wrote digital advertising copy, including banners and displays, that were part of a project (Samsung Galaxy SIII) that won a 2013 Effie Award.• Wrote scripts for 30-second videos in a brand voice as part of an election-based promotion that generated over 600 million votes online. Played lead role on this project (Vote the Top Cheese 2012/Cheez-It) that received a 2013 FAB Award.• Developed collaborative skills needed to work on complex, large-budget projects.• Trained and mentored junior copywriters. • Promoted from a position as Associate Copywriter (2006-2009).

Developed professional skills in copywriting and editing at a boutique agency, specializing in real estate marketing. Learned how to collaborate with art directors in developing print collateral. Adapted the tone and voice for project to align with each client’s marketing goals and target audience. • Played a lead role on teams that won The Gold Award, Nationals (2005) and Silver Award, Nationals (2005). • Wrote copy that targeted young professional who wanted to live downtown. • Hired from a contract position through the Creative Group (2004)