Danny Christopher Email & Phone Number

Responsible for creating the mission, vision, and strategy for Sovrn's advertising suite of products and executing on solutions for the most complex problems that the ad tech industry and our customers face. Focus areas include:Machine Learning: Partner with Data Science teams to create and tune models that fit our clients' needs to reduce waste, combat supply path optimization, and optimize toward mutually beneficial outcomes in a two-sided marketData / Identity resolution: Test and enable alternatives to third party cookies that are both respectful of user privacy and provide value to advertisers Private Marketplace Deals: Re-architecting the Sovrn PMP infrastructure to provide real-time, bespoke deals to advertisers that highlight the value of our engaged publisher audiences across all foramts, including we display, video, in-app, and CTV.

The best way to continue solving our customers' biggest problems was to transition to product management, where I could move beyond simple solutions and create products that provide long-term value.Focus areas included creating solutions for supply path optimization, waste reduction in programmatic , regulatory compliance with governmental bodies, and enablement of technology to serve new advertising formats.

Denver, Colorado, United States

Lead the Demand Partnerships team comprised of account executives, account managers, and analysts, with the goal of growing our existing business and expanding with new opportunities. My deep understanding of the ad tech industry, the unique needs of our clients, and data-driven solutions helped drive YoY growth despite the uncertainty of the advertising industry during Covid

Greater Denver Area

Managed a team of account managers and analysts who worked directly with our largest advertising clients to manage and grow our relationships, understand their business goals, and build long-term expansion strategies

I helped write this job description, with the goal of identifying problems and executing on solutions for our largest demand side clients, whether that was via OpenRTB API optimization, contract negotiation, or pricing incentives. Through client interviews, my understanding of Sovrn's tech stack, and data analysis, I helped grow our overall advertising spend by more than 25% YoY

Greater Denver Area

Developed Sovrn's demand-side partnerships with DSPs, SSPs, exchanges, and agencies that represented more than 50% of the exchange's revenue.

Boulder, Colo.

Responsible for onboarding, retention, and growth for Sovrn's top publisher relationships

Boulder, Colo.

Fort Collins, Colorado Area

- Wrote and pitched press releases picked up by national newspapers- Created content for the university's internal communication channels- Manager and editor for a team of writers for the university's student life website

PR intern during the 2008 Democratic National Convention