• Responsible for company’s brand transformation from brand repositioning to product line stretching, achieving a 9% sales growth in Q3 and Q4 2018. • Responsible for leading the development of seasonal collection from the seasonal theme formulation to the collection photoshoot, contributing to enhancing the brand’s image. • Led a product design team including 8 members. Took responsibility for annual budget planning, mentoring and task distribution within team.

• Participated in the group’s brand building project. The new brand “MUCHELL” starts operating in Q1 2018. • Responsible for designing fashion ranges across woven, jersey and knitwear.

• Formulated and executed a process optimization project to improve sampling efficiency, contributing to smoothing design workflow and reducing annual cost by 5%.• Founded and supervised a technical team to conduct sample evaluation and testing from 2013. In charge of creating yearly goals for the team and mentoring junior team members, resulting in streamlined sample approval process and cross-department communication.• Participated in project “Texma Rebranding” to transform business… Show more • Formulated and executed a process optimization project to improve sampling efficiency, contributing to smoothing design workflow and reducing annual cost by 5%.• Founded and supervised a technical team to conduct sample evaluation and testing from 2013. In charge of creating yearly goals for the team and mentoring junior team members, resulting in streamlined sample approval process and cross-department communication.• Participated in project “Texma Rebranding” to transform business basis from ODM to OBM. Took responsibility from the start to drive design and business decision from a strategic viewpoint. Show less

• Collaborated with clients and suppliers to create strategic product plans seasonally, resulting in increased annual order quantity of 5%.• Led in-house production department to monitor sample quality. Accounted for sample revision, fitting approval and tech pack finalization, resulting in 100% on-time delivering of samples.• Created annual plan for participating in domestic and overseas trade shows. Accounted for budget planning, marketing plan creating and booth visual merchandising,… Show more • Collaborated with clients and suppliers to create strategic product plans seasonally, resulting in increased annual order quantity of 5%.• Led in-house production department to monitor sample quality. Accounted for sample revision, fitting approval and tech pack finalization, resulting in 100% on-time delivering of samples.• Created annual plan for participating in domestic and overseas trade shows. Accounted for budget planning, marketing plan creating and booth visual merchandising, achieving a 10% increase in client base. Show less

• Conceptualized and designed seasonal collections for womenswear brand “REICO HSU”, successfully launching a new product line from 2011. Accounted for market research, budget planning and supplier relationship management. • Collaborated with marketing and merchandising team in setting seasonal strategies for commodity composition and pricing, resulting in acquiring an increase of annual revenue by 15% • Arranged and delivered seasonal showroom presentations in both Taiwan and China… Show more • Conceptualized and designed seasonal collections for womenswear brand “REICO HSU”, successfully launching a new product line from 2011. Accounted for market research, budget planning and supplier relationship management. • Collaborated with marketing and merchandising team in setting seasonal strategies for commodity composition and pricing, resulting in acquiring an increase of annual revenue by 15% • Arranged and delivered seasonal showroom presentations in both Taiwan and China, receiving highly positive feedback from retail end buyers. Show less