Danny Robertson Email & Phone Number

Richmond, Va, Us

Blacksburg, Virginia, United States

► Social media management on three major social media platforms with an average of 3,440 fans, increased by 204% since start date through a data-driven social media strategy supported by content creation, community relations, media relations, crisis monitoring, stakeholder engagement, and data analysis and reporting► Content creation for campus events, news stories, and community engagement, yielding increased daily impressions on Instagram by 85.92% and LinkedIn by 117.58%, resulting in increased organizational and stakeholder awareness and attendance at events► Digital marketing and print product design that serve as promotional and directional tools for the planning of four large-scale university events (avg. attendance of 250) and one annual national academic conference (avg. attendance of 700), resulting in a distinct brand identity to assist in program management and event execution► Execute event photography and videography for five cultural and community centers, two academic programs, and one annual national conference, and edit content using Adobe programs, resulting in a robust digital asset library for clients’ use for advertising, social media content, media placements, and stakeholder engagement

Blacksburg, Virginia, United States

Blacksburg, Virginia, United States

► Advise and mentor the Virginia Tech Provisional Chapter of Delta Lambda Phi, support the Chapter's leadership team, and help maintain Chapter stability.► Work with the Fraternal Office and Virginia Tech Fraternity and Sorority Life to provide reminders and guidance on requirements for Chapter health and reporting.► Aid the Virginia Tech Provisional Chapter with leadership training and transition, strategic planning and goal setting, and communication with the Fraternal Office.

Blacksburg, Virginia, United States

► Social media management on three major social media platforms focusing on the engagement of current Virginia Tech students and alums who identify as allies or members of the LGBTQIA+ community, which positioned the brand for increased visibility and awareness of annual programming, campaigns, and philanthropic opportunities ► Audience engagement and collaboration with Virginia Tech Alumni and the Pride Center on social media to foster ongoing stakeholder relationships with prospective and current students and alums, yielding increased reach on Instagram by 24,870.8%, Facebook by 648.79%, and increased impressions on Instagram by 18,685% in the first 3 months since start date► Assist with the event planning and execution of Virginia Tech’s inaugural Hokie and Proud LGBTQIA+ alum reunion through community outreach and social media content creation, yielding approx. 200 participants throughout the event schedule

► Provide clients with strategic communications planning, content strategy and creation, copywriting, brand management, and digital marketing to leverage personal and professional brands through organic and paid media promotions, social media management, and web design and management on GoDaddy.► Craft a social media campaign for an author’s book release supported by data-driven market research for book promotion► Create a cohesive calendar of approx. 50 pieces of edited video and graphic design content assisting with increased product sales and content engagement► Reimagined a mental health provider's outdated website with a modern design, streamlined site navigation, and clear brand identity for increased search engine optimization (SEO), existing client communication, and new patient inquiries

Blacksburg, Virginia, United States

► Provide the Pride Center director with comprehensive communications analysis, evaluations, and suggestions regarding the Center’s communications strategy and social media management► Conduct extensive policy research and analysis for username changes at 25 higher education institutions (Virginia Tech SCHEV-approved peers) across the United States to develop and present a policy proposal for implementing this change at Virginia Tech

Blacksburg, Virginia, United States

► Lead, support, and serve as a peer mentor and teaching assistant for approx. 9 first-semester undergraduate students in Virginia Tech's School of Communication.► Grade and provide feedback on approx. 10 written reflection assignments and 1 final written assignment per student► Monitor attendance and track grades using Microsoft Excel, Google Docs, and Canvas ► Serve on approx. 3 educational panels per year regarding internship, professional, and extracurricular experience resulting in a lasting impact on approx. 150 first-semester undergraduate students in Virginia Tech's School of Communication

Blacksburg, Virginia, United States

► Assist in creating short-form video content for the University Libraries at Virginia Tech’s TikTok and Instagram accounts using multimedia production and graphic design based on market research ► Create a social media marketing campaign to promote an event geared towards increasing the use and awareness of creative studios within the Virginia Tech University Libraries system

Santa Monica, California, United States

► Social media content creation, monitoring, and engagement for Spin PR Group and two clients’ social media accounts across three major platforms (Instagram, Facebook, X), yielding increased community relations and audience engagement with small and minority-owned businesses, influencers, and media outlets► Press report deck development for quarterly client presentations in Canva focused on media outreach and community relations metrics, leading to further client engagement with local Santa Monica and Los Angeles events, as well as becoming brand-templated decks for incoming and prospective clients► Data-driven research of client and event media relations unique value metrics (UVM) using Similarweb, yielding significant data reporting to support analysis of the organization’s approach to media relations and event planning► Write and distribute compelling monthly newsletters and approx. 10 press releases using Constant Contact, and conduct benchmark email marketing analyses on click-through rates (CTR), open rates, and bounces, leading to increased awareness and attendance of media and targeted publics at events

Master Of Arts - Ma, Communication, Reputation Management, 4.0

Graduate Certificate: Inclusion and Diversity "The Reputation Management major focuses on public relations management in a variety.

Bachelor Of Arts - Ba, Communications, Public Relations, 3.7

Activities and Societies: ► Lambda Pi Eta, National Communication Association ► Public Relations Student Society of America ► Delta Lambda.

Associate Of Science - As, Social Sciences, 4.0

Activities and Societies: Phi Theta Kappa Advanced College Academy

High School Diploma, 4.32

Activities and Societies: DECA National Honor Society National Beta Club