Daniel Hall Email & Phone Number

Denver, Co, Us

Denver, Colorado, United States

Denver, Colorado, United States

DHI Group is a provider of AI-powered software products, online tools and talent acquisition services, delivering career marketplaces to candidates for technology-focused roles and employers hiring tech talent globally.As Senior Manager, Digital Marketing, I led the strategy development of multi-channel digital marketing campaigns for DHI’s brands - ClearanceJobs and Dice. Focused on driving B2C and B2B growth, I collaborate across internal stakeholders while managing agency partnerships to execute, measure, and perfect marketing campaigns to achieve business revenue targets and increase platform adoption.

As Account Director, I led an account team of eight servicing the agency’s B2B and Franchise clients. As a member of the Enterprise Business Group, my primary focus was leading the account team for Goddard Schools, overseeing the development and implementation of cross-channel strategies, budget allocation, and performance forecasting against 2019 campaign goals. Assisting with the push to develop a programmatic offering, I aided in developing standard processes and best practices for the Display channel, as well as identifying opportunities for expansion with current clients, developing and presenting materials to expand into the channel.

Conversant is one of the world’s largest and most comprehensive marketing platforms, servicing both agencies and clients direct. As an Account Manager, I worked directly with clients to identify business objectives, developing messaging strategies to engage customers throughout the purchasing lifecycle to drive ROI. I managed internal team’s timelines and task loads to ensure proper campaign launch and performance. Identifying new targeting opportunities, I grew my client portfolio over 50% to $4.5M, launching new messaging strategies. I as well piloted the launch of two Financial clients launches, leading the expansion into the vertical.

As Senior Account Manager, I continued leading Display initiatives and partner relationships while furthering my proficiency in cross-channel strategy and planning. I collaborated with PPC and Paid Social Managers, taking a holistic view of the planning process to achieve overall business objectives. I lead planning and execution of $1M in Display and Paid Social media for Anytime Fitness, as well as lead Acquisition efforts for Discover Card’s NHL card through planning and optimizing programmatic partners. In addition, I oversaw the development of 3 Account Managers through direct campaign oversight and presenting training materials.

As Account Manager, I took lead on supporting the agency’s Display channel accounts. I functioned as the primary contact across a client portfolio, managing end-to-end Display campaign execution, optimizations and reporting. In addition, I oversaw vendor relationship management while identifying and presenting opportunities for campaign expansion. Piloting a mobile first campaign for Discover Card, I lead the agency’s expansion into mobile media, recognizing the new medium as an area for expansion and opportunity. Software skills: Microsoft Excel, Microsoft PowerPoint, DoubleClick, DBM, Google Analytics, AdWords, Power Editor, MOATClient vertical experience: Financial, Education, Telecom, Fitness, Travel

As Associate Account Manager, I assisted Account Managers with campaign optimizations and reporting, while function as the lead on Ping Identity, Fiji Water, and Western Union. I was responsible for managing both the client and media partner relationships. As the lead on the Western Union Gold Card program I lead all facets of the execution while exceeding the signup goals by 10%. In addition, I mentored new Account Coordinators, teaching both the principles of paid media and the execution of daily account support functions.Client Experience: Western Union, Inspirato, Pharmanca, ReadyTalk, Ping Identity, Fiji Water

Westminster, Co

As an Account Coordinator, I was trained in the fundamentals of both Display and Paid Search best practices. My primary responsibilities focused on campaign execution, analytics, and supporting the account team. Daily tasks included: creating and updating client reporting, optimizing paid media campaigns through constant client contact, ad set up in Google Ads and Doubleclick, vendor management, and ad hoc requests. I as well functioned as the lead Coordinator on the Dish Network account, focusing on the Display channel, gaining valuable exposure to full-funnel media strategy and attribution tools.Client Experience: Dish Network, Western Union, Fiji Water, Inspirato, Pharmaca, Current Catalog