Dan Poulos Email & Phone Number

Ballwin, Mo, Us

St. Louis, Mo, Us

St. Louis, Mo, Us

St. Louis, Mo, Us

St. Louis, Mo, Us

Chicago, Illinois, Us

Act as a general manager for our All-Family and Kid's Cereal business including:- P&L Responsibility including top line, bottom line, profitability, and cost components- Product Development and Product Plans- Bid Management- Pricing- Manage both our Private Label and our Branded business- Lead cross-functional teams to deliver product plans and meet business objectives- Manage trade spend and promotional activity- Be the expert on our business by leveraging syndicated data (IRI) and other information sources- Support sales teams on account calls

St Louis, Missouri, Us

Responsible for our Grocery and Drug channels with a focus on Walgreens and Kroger. Additional experience working with the Dollar/Value Channel (Dollar General and Family Dollar), Office Channel (Office Depot), and the Sporting Goods Channel.Lead shopper marketing initiatives within targeted drive accounts including promotional, marketing, signage, and activation activities driven by shopper insights.• Develop, sell-in, and execute strategic shopper and promotional programs to drive brand awareness, category sales, and brand sales within the Drug and Grocery channels.• Responsible for the development of online and in-store shopper communication (including in-line signage, promotional displays, and permanent displays) to drive trade-up and multiple purchase within the battery, lights, and portable power categories • Lead the development of all shopper and consumer initiatives at key accounts including in-store and online communication to encourage multiple purchase and trade-up• Develop and manage direct relationship with retail accounts’ marketing departments as the shopper expert to further the opportunities to drive sales and profit for both the retailer and Energizer• Present and sell in shopper and promotional programs to retailer account teams• Drive shopper insights to action by leveraging primary and secondary research as well as syndicated data sources (Nielsen)• Manage multiple agencies and projects concurrently to meet business objectives and goals• Develop programs/solutions for multiple categories including batteries, portable lights, household lights, portable power, and flameless wax candles.• Oversee, coach, and develop a direct report

St Louis, Missouri, Us

Manage the Eveready Gold and Eveready Super Heavy Duty business. Responsible for our Private Label business and execution. Oversee our Energizer Industrial brand product line.• Developed plans that delivered increased gross margin (+41%) and unit sales (+20%) versus plan goals• Created a new trade program for price brands that focused on driving margin back into the business• Managed product development, communication, and packaging associated with Eveready Brands• Led a cross-functional team that included supply chain, finance, sales, and procurement in the development of a new strategy for hobby batteries that led to decreased skus and increased profitability

St Louis, Missouri, Us

Responsible for communicating and coordinating brand and trade marketing objectives and goals into actionable plans for the sales organization.• Developed and deployed strategic direction and playbooks for Energizer Max, Eveready, and Specialty Battery business to sales teams• Created key selling presentations and materials leveraged by customer teams to sell in National Promotions, Pricing Initiatives, and Sustainability programs• Deployed, tracked, and presented results of key initiatives to upper-management.• Acted as key consultant for sales teams by providing key direction to brand and marketing questions

Benton Harbor, Michigan, Us

Manage the KitchenAid Stand Mixer business including product development, marketing, plan to sell, and other various aspects.• Responsible for the overall KitchenAid Stand Mixer, Attachments, and Accessories business including over 1M units of sale and $350M worth of revenue• Led product development and future strategic plans for the Stand Mixer platform by guiding research, creating road maps, and managing cross-functional teams• Created and managed marketing plans for product launches and brand building including product packaging, consumer literature, and advertising aspects• Develop effective merchandising plan-to-sell and go-to-market strategies to meet sales volume, revenue, and profitability targets

Benton Harbor, Michigan, Us

Develop and manage branded product sales to Sears• Created sales plans to drive over $200M worth of revenue for Whirlpool, KitchenAid, Amana, Maytag and Jenn-Air sales.• Responsible for the creation of go-to-market strategy for branded refrigeration products at Sears• Managed branded relationship with Sears Refrigeration Buyer driving toward joint goals for both corporations• Created daily reports to track and analyze business at Sears leading to actions that maximized profits for both companies.

Benton Harbor, Michigan, Us

Work with Sears to develop and execute POP and refrigeration strategies on their floors. Bring and launch new consumer focused innovations to the marketplace.• Launched Kenmore Elite SxS Models driving innovation into the market place, including features such as Smart Sense and Advanced Dispenser, leading to increased market share and profitability• Launched 2006 Kenmore branded line of refrigeration, driving new innovations, messaging, and training to the Sears floor• Managed launch and research budgets exceeding $1.5M• Developed monthly reports to track outlet pricing, share, draw, and other relevant sales measures

Benton Harbor, Michigan, Us

Develop long range product plans and then execute them to bring consumer driven innovations to the market place.• Led market launch of 2004 KitchenAid SxS model line focused on driving improved volume and mix for the category and brand• Launched innovative “Design Your Own Refrigerator” concept at Sears based on consumer needs• Led 2005 sourced Bottom Mount model line product development bringing new products to the KitchenAid portfolio• Developed KA 2006 Bottom Mount product plan and led project through internal Whirlpool process• Lead for all product development of free-standing refrigerator units (TM, BM, SxS)

Benton Harbor, Michigan, Us

• Aided in the creation of a brand strategy for an emerging Whirlpool Brand called PLA• Developed a future brand portfolio with proposed product offerings• Assisted in the development of a future launch plan• Created and conducted consumer surveys including concept/benefit statements• Oversaw aspects of a sales experiment with the Best Buy Corporation which included extensive inter-company communication• Developed and presented a team project focusing on innovation and new market development

Manage over $225M of revenue. Manage forecast and demand planning for flights throughout the US and Puerto Rico.• Analyzed company data and researched industry trends to develop long term forecasts of demand for specific markets and flights• Developed in-depth city profile reports to better understand the opportunities in each market and presented them to management • Coordinated flight booking procedures and authorization levels with supervisors at airports • Managed over $225 million worth of revenue• Kept denied boarding statistics up-to-date along with other ad-hoc projects

Mba, Marketing

Ba, Psychology, Biology

Education record