* Over 25 years in traditional and digital marketing, content creation, lead generation, web development, SEO and project management* Unique Internet experience in email marketing, web design, SERP, SEM, PPC, content creation, blogging, marketing automation and analytics* Proven ability to plan, create and execute profitable marketing campaigns and events* Adept at marketing/SEO copywriting, media/PR, sales promotions, lead nurturing and brand development* Skilled at negotiations, talent relations, advertising buys, sponsorship acquisition, staffing, and logistics* Deftly managed multiple budgets, projects, departments and staff* Proficient in WordPress, Drupal, Office, Google Docs, CMS, Salesforce, Pardot, Dreamweaver, Photoshop, Adwords/Analytics, MailChimp, HubSpot* HubSpot Inbound Marketing Certified

* Increased overall inbound marketing leads by 20% in 2017.* Crafted weekly email newsletters and increased subscriptions by 35%.* Collaborated with marketing and sales management, external vendors and industry publications to produce lead-generating content for key stakeholders and target audiences.* Wrote effective recurring blog articles, daily social media posts and landing pages.* Designed a major content offer each quarter to drive inbound leads including case studies, white papers, infographics, how-to-guides and more. Boosted content downloads by over 150%.* Developed and monitored inbound, lead nurturing drip email campaigns using HubSpot and Salesforce.* Created and updated all website content and landing pages to showcase new designs, content, current promotions, awards and corporate news. – www.applerock.com* Supported and coordinated corporate events, sponsorship and community relation activities.* Assisted CEO, Sales Managers and Sales team by creating personalized capabilities presentations and corporate approved RFP materials for winning client presentations.

* Planned and executed the successful development and launch of over 20 client-based websites.* Worked together with Web Design Manager, Webmaster, graphic designers and sales team to develop projects and meet deadlines including time tracking, execution of milestones and client communication.* Created and wrote multiple platform content for websites, social media, Adwords and Facebook ad campaigns, inbound marketing, email campaigns, press releases and traditional advertising.* Directed the design of online ads, landing pages, ad messaging and branding.* Implemented ongoing HTML and Wordpress web content using Dreamweaver and CMS systems.* Collaborated with sales and management teams to develop and improve prospecting, reporting and proposal development tactics resulting in a significant increase in sales and new client acquisitions.* Identified new messaging, creative and strategic opportunities.* Met regularly with all departments to ensure administrative tasks (IE: billing, payables, creative orders) were managed in a timely fashion.

* Planned and managed all aspects of the 10,000 Lakes Festival (10KLF), an annual 4-day music, arts and camping event with a $3,000,000+ annual budget and 250+ employees.* Increased festival attendance yearly from 8,000 to over 27,000.* Researched, negotiated with, and booked prominent musical acts including The Dave Matthews Band, John Mayer, Trey Anastasio, Phil Lesh, The Allman Brothers Band, Wilco and hundreds more.* Created new branding, logos and themes for each yearly festival and produced/updated all website content.* Oversaw all event promotion, media buy placements, ad trades, publicity, and non-profit participation.* Coordinated successful Internet marketing campaigns including the creation of all email newsletters, Google Adwords campaigns, and Facebook/Twitter updates and advertising.* Expanded event email newsletter signups from 4,000 to over 60,000 subscribers.* Developed all festival sponsorship materials and managed the sponsorship sales team, increasing sponsorship revenue from $25,000 to over $175,000.* Contracted vendors and freelance professionals for camera crews, staging, lights and sound, security, medical, catering, waste removal and general staffing.* Supervised all on-site activities before, during and after the event while leading a team of over 250 employees and volunteers.

* Founder of graphics and web design firm specializing in locally focused content.* Designed, implemented and maintained Internet websites and databases and created key content.* Responsible for quality assurance of all web design projects.* Wrote, edited and proofread documents for online dissemination.* Produced HTML email and graphic advertising banner campaigns.* Advised clients on effective marketing techniques to grow website traffic and performed search engine optimization to increase site search results.* Created sales materials and managed the in-house sales team.* Sold business to co-founder in 2003.

* Managed a staff of 20 employees and interns in the Marketing and Promotions Department.* Developed and executed the marketing plan for Internet radio station ClevelandHits.com including the creation of television/radio ads, graphic banners, email/billboard/print campaigns, and online branding.* Edited and produced all website content including text, graphics, banners, photos, Flash animation, contests, surveys, e-commerce outlets, and newsletter subscriptions.* Created daily email newsletters with a subscriber base of over 17,000 members.

* Created and managed all marketing, promotions, contests, events, and website activities for the #1 rated Urban WZAK 93.1 FM, Top 40 WZJM 92.3 FM and Solid Gold Soul 1420 AM radio stations.* Generated non-traditional revenue of over $750,000 per year through the sponsorship of concerts and events and the sale of website and Internet promotions/advertising campaigns.* Planned over 700 successful radio station “remotes” and events.* Produced quarterly radio station concerts that grossed over $150,000 per show through the sale of sponsorship packages and averaged 12,000+ in attendance.* Managed a staff of 15 employees in the Promotions and Marketing Departments.