Working as a digital product manager to deliver new fleet solutions & experiences in the b2b space.

Responsible for setting the vision and strategy for BPme across the UK & Netherlands, defining the product roadmap of features and benefits to deliver to our consumers.

Digital lead for the UK Marketing Team. As UK Product Owner for BPme (BP's digital platform which includes the ability to pay for fuel from your phone, station finder, account management and our loyalty programme, BPme Rewards), my role involves both managing day to day performance of BPme, and also developing stories for future developments of the app. I work with colleagues from other markets to best learn about BPme globally to ensure we learn and give customers the best experience possible. As well as managing the BPme app in the UK, I also am responsible for building and managing the BPme Rewards website. I also am responsible for developing and implementing the UK Social Media Strategy for Retail across all channels.

Leading and developing a team of Digital Implementation Execs (12 colleagues), responsible for the planning & creation of on-site marketing activity across Argos’ digital channels. My role involves planning of on-site executions for key customer events such as Cat Launch, Black Friday & Sale, redefining processes and ways of working where necessary, and working cross-functionally with product teams to ensure smooth integrations of new tools with the end-user business teams.

Responsible for the online sales number at Argos.co.uk, and the development of the Digital Merchandising Team. Heading up a team of 16 digital merchandising professionals covering all of our online channels (Argos.co.uk, Argos.ie, Apps & Mobile Sites) my role is to ensure we're exceeding our online sales targets, and successfully achieving the company objectives online, developing our strategy and ensuring we have the tools to achieve our goals over the coming 3 years. This includes planning online promotional support in conjunction with digital marketing teams, working with trading on new product launches, and working to develop Argos.co.uk and our other online channels such as mobile, to ensure the best return and customer experience possible. Within this role, I have also been part of the Website Experience project to redesign Argos.co.uk, and continue to be one of the key stakeholders and requirements drivers in the future developments of our digital channels.

Responsible for the online merchandising of all the technology categories on Argos.co.uk. My team and I are responsible for maximising promotions across the website, fully merchandising and facilitating easier customer experiences through on-site search and browse, developing and evolving the website through analytics, and working with trading to develop supplier opportunities online, and achieve trading's objectives.

Planning, managing and co-ordinating integrated digital marketing campaigns and events, ranging from large micro-sites and 5 month long campaigns, to small calendar events that may only run for a week. Skills include being able to work on a variety of different projects simultaneously, across channels that include both online (including microsites, email, affiliates, social, etc), and offline elements (internal events, experiential and PR). This requires me to work very closely with all departments, and with external agencies. Myself, and the team under me are also responsible for maintaining and collating the overall digital marketing plan for the eCommerce department, and maintaining the promotional voucher mechanics for the business, helping to deliver large company led initiatives, and also smaller product category or customer focused promotional vouchers, designed to generate incremental sales for the business.

I work in eCommerce Marketing, working on our email marketing programme, and also looking after our web analytics tool .

This was a part time role I held during my studies (GCSE, A-LEVEL & University). I held a variety of roles, finally working as a senior sales consultant (assistant department manager), whilst spreading my time working as the head of security, and working as the cash office manager.

This was a placement role during my university degree. I worked in the sales in the Automotive Aftermarket, being the first point of contact for nationwide sales team.