Leading a broad range of growth-driving web and UX projects and upgrades for Tek.com, focused on improving customer and user experience (UX), web conversion, navigation simplicity, and web usability. Initiatives include:--Developing prototypes, wireframes, user task flows and sitemap architectures to enhance UX and visually articulate the steps in the user journey path--Developing best-in-class web experiences to improve on-site conversion for key pages across Tek.com domains, including products, solutions, ecommerce and purchase-paths--Managed large-scale web experience projects cross-functionally across global organization, from start to finish within budget and timetable phases--Conducting usability testing and voice of customer (VOC) feedback loops to improve user journey, including user surveys from concept to completion--Developed weekly web experimentation roadmap for A/B tests and managed results communication--Managing global customer satisfaction metric (CSAT) and customer feedback vehicles

Drive and influence digital marketing and demand generation tactics to improve the customer journey, drive digital demand and acquire new customers in the market.• Oversee media optimization efforts and collaborate with digital team to optimize paid media mix and digital channel strategy, and campaign-level attribution to provide analyses and insights that enables marketing program managers to evaluate their initiatives and customer touchpoints.• Work closely with the Regional MarComm staff to achieve regional goals and interface with several cross functions within Tektronix including Product Line, Central & Regional Marketing, and IT as well as outside partners & vendors to create a unified and holistic digital marketing effort. • Measure and track share of voice, conversion optimization, CPL, CPC, PPC optimization, Search Engine Optimization, Ad rotation and other digital KPIs to optimize campaign effectiveness and spend efficiency in market.

Execute all Americas regional marketing campaigns and initiatives for $1.2B test and measurementcompany. Develop and manage creative assets, publisher and digital advertising, SEO, PPC, websitecontent, sponsorships, campaign messaging, and field sales collateral. Collaborate with web teams,central marketing, digital operations, external vendors and other stakeholders to develop campaignstrategy, execute programs, and communicate results to senior management.• Develop and execute marketing campaigns for Americas marketing division to support demandgeneration revenue targets.• Exceeded revenue target for new scope product by 60% through rigorous process of marketingexperimentation, A/B testing, results analysis, and voice-of-customer initiatives.• Manage $1M annual marketing budget for mid-range scopes, wireless, power, and RF productlines.• Collaborate with technical marketing managers, digital marketing, automation managers, centralmarketing, and other stakeholders to ensure alignment in campaign strategy, targets, andresults.• Conduct and implement Voice of Customer insights to optimize marketing campaign strategy, experimentation, A/B tests and qualitative improvements across multiple channels, including email, website, digital and SEO.

Direct marketing communications strategy and execution for project management software company; manage team of marketing automation managers, copywriters, content marketing service providers and consultants; direct marketing strategy and execution to support annual lead generation and brand awareness objectives; manage consultant firms and freelancer activities to support content marketing and SEO objectives.--Manage marketing team responsible for creative direction and deployment of weekly and monthly communications to customers and sales prospects. Direct email campaigns, website content on Mavenlink.com, art design, landing page development, audience segmentation and deployment via HubSpot marketing automation platform. --Direct content marketing program to engage customers and prospects and generate upsell opportunities. Write content for HTML emails, white papers, landing pages, infographics, contributed blogs, video testimonials, case studies, social media and other external communications. --Manage inbound marketing program to nurture sales prospects and convert leads into marketing qualified sales opportunities to support company revenue targets.--Support sales enablement by ensuring consistent messaging and branding in RFP proposals.

--Managed global internal and external marketing communications program and social media content, strategy and direction for $250 million enterprise software company. Developed content strategy and marketing collateral to ensure consistency with corporate positioning and messaging across all social, web and print properties. Managed employee communications program and oversee policy creation and implementation. ---Created and maintained consistency in corporate branding standards, including messaging, positioning and voice for both print and online media. Collaborated with senior executives and internal constituencies to ensure aligment across sales and marketing functions.--Responsible for social direction and content on corporate blog at www.kofax.com/blog, as well as corporate Twitter, Facebook, YouTube and LinkedIn accounts. Increased social audience and awareness by 107% in 9 months across all social channels. --Developed web content strategy; recommend SEO / SEM direction; measure web traffic and online audience demographics.--Managed development of two mobile apps for global company conferences; managed CMS application to update content and delivery schedule. Realized 90% adoption rate among target audience in iOS and Android environments. ---Managed internal and external global communications programs; including online quarterly customer and partner newsletters and weekly HTML employee newsletter. Measured consistent growth in 250 weekly newsletters over five years.

Highlights:*Measured 90 percent penetration in target audience using Campaign Commander/SalesLogix CRM tool.---Directed creative development and wrote all creative content for Spinitar.com and allprojectors.com. Managed web content strategy and directed marketing collateral and print advertisement placement.---Executed direct marketing programs from concept through execution; conceptualized program themes, wrote all content; managed supplier relationships, coordinated vendor activities and measured program effectiveness. ---Developed corporate strategic positioning and messaging; revamped company signage and apparel with new messaging to ensure consistency on company website, at corporate events and industry tradeshows.

Highlights:*Measured site traffic growth of 40,000 visitors in less than six months after launch. *Recognized 2000% year over year increase in product sales as a result of publicity and awareness campaign in tech industry forum outreach.---Managed seven client accounts in the technology, business-to-business, consumer goods and research & development industries. Executed media outreach and publicity campaigns, created marketing collateral and implemented Web-based marketing initiatives.---Conceptualized client website and public relations marketing strategy from concept to implementation; Managed artwork, printed collateral development and advertising initiatives for client.---Generated campaign for client product to increase awareness on industry tech forums.

---Edited digital and analog video of broadcast television segments for clients in business-to-business and legal sectors. ---Monitored daily broadcast news coverage of clients and provided edited segments in .mov and .wmv formats. Performed proactive outreach to client base to secure new business opportunities.

---Executed media outreach programs for client accounts in technology and business-to-business industries. ---Created and edited marketing materials for client websites, including case studies, press releases and marketing collateral.