Daniel Sequeira Email & Phone Number

San Francisco, Ca, Us

Mclean, Va, Us

St. Louis, Missouri, Us

Spearheaded the global virtual show-rooming and B2B eCommerce program, empowering sales teams to tell better brand a product stories virtually, better capturing buyer intelligence, and, through an SAP ERP integration, streamlining the ordering process.Managed the Salesforce Marketing Cloud email marketing platform (inc. journeys, abandon cart/browse, transactional email).Improved the web analytics (Adobe Analytics) program ensuring complete visibility of digital consumer engagement across 10 eCommerce sites (commercial performance, product development, bug fix).Grew the product information management (PIM) program, now driving all wholesale business with major retailers. This program reduces time-to-market and maximizes product data quality and completeness.Partnered with the information technology department in customer relationship management (CRM) master data management initiatives, platform continuous improvement.Ensured consistent deployment of consumer/market research surveys (Qualtrics) for 10 brands; identified KPIs based on industry benchmarks; reduced time-to-resolution of several revenue-impacting eCommerce issues.Launched product review aggregation dashboard that empowered the supply chain team to quickly address footwear fit and comfort issues leading to more sales and improved customer satisfaction.Technologies: API, Azure Databricks, Data Factory; Power BIConcepts: Data Engineering, Visualization; Business IntelligenceIntroduced pricing intelligence solution across all major eCommerce partners immediately increasing revenues due to the early detection of missed drop-ship product setups.Developed geo-intelligence Power BI dashboards allowing for the simple and powerful visualization of eCommerce and brick and mortar business performance.Partnered with senior executives on the introduction and expansion of a contemporary PaaS cloud data stack allowing greater flexibility on volume, speed, and sophistication of analytics initiatives.

St. Louis, Missouri, Us

Coached and developed a high-performance advanced analytics team.Partnered with senior leadership in data-driven strategy formulation by gleaning insights from large first-party (customer profiles, interaction, purchasing, surveys) third-party (demographics, psychographics, consumer panels, industry) datasets.Developed and delivered compelling data-informed presentations for senior leadership (VP+) audiences.Introduced e-commerce forecast automation, by device and marketing channel, with promotional calendar awareness.Technologies: R (Facebook Prophet) Concepts: time-series forecastingLed the deployment of the corporate product information management (PIM) cloud-based solution drastically reducing time-to-market for major US wholesale accounts. Technologies: Salsify PIM, SAP ERP, PLM, DAM Concepts: systems integrationEnhanced the corporate data warehouse and business intelligence reporting suite. Technologies: SAP HANA, SAP Business Objects, Microsoft Azure (Databricks, Data Factory), Microsoft PowerBI, Adobe Analytics, Salesforce Marketing Cloud, Qualtrics, Bazaarvoice, Python, SQL, analytics/reporting APIsConcepts: data lake/warehouse/pipelines/engineering modeling, databases, systems integration, sentiment analysis, topic extractionEnsured continuous operation of all web analytics tracking through the e-commerce platform migration for multiple brands/websites. Technologies: Sitecore Commerce, Adobe AnalyticsDeveloped geospatial analysis informing sales territory/store planning, targeted marketing. Technologies: R, Python, SQL Spatial Concepts: data modeling/visualization, geospatial analytics, constrained clusteringSupported the creation and continuous improvement of the "buy online pick up in store" (BOPIS) program through an automated reporting suite (spanning operational and financial impact metrics). Conducted ad-hoc analyses used for strategic decision making (see "Famous Footwear: Order Online, Pick Up In-Store on Christmas Eve").

St. Louis, Missouri, Us

Developed a customer churn prediction machine learning algorithm using the Microsoft Azure cloud. The model used customer, transactional and email/website/mobile app engagement and provided significant lift to email, direct mail, media and social campaigns. Technologies: Microsoft Azure Data Factory, Databricks, Machine Learning Studio, R, Python, SQL Concepts: machine learning, feature engineering, churn predictionIntroduced several customer segmentation models for an enhanced understanding of the customer. Technologies: Microsoft SQL Server, R Concepts: RFMX, CLV

Rolla, Mo, Us

Microsoft Power BI lab instructor for Performance Dashboards, Scorecards, and Data Visualization (ERP 5210)

St. Louis, Missouri, Us

St. Louis, Missouri, Us

SAP Business Objects - Desktop and mobile (iOS) report development (inc. technical and user documentation, scheduling)- Real-time and analytical desktop and mobile (iOS) dashboard development- Platform upgrade (4.0 to 4.1)- Universe, report, Explorer space migration (3.1 to 4.1)SAP BW- Business Explorer (BEx) query development- WAD Dashboard maintenanceDelivery- Integration with SAP NetWeaver Corporate Portal- Custom webpages for C-suite and Operations

St. Louis, Missouri, Us

SharePoint 2013-based global Enterprise Portal deploymentOffice 365 (cloud) global SharePoint collaboration environment managementExternally-facing website development, management (inc. Microsoft Azure cloud-based deployments, high availability websites, CMS-driven websites)SAP NetWeaver Portal management

St. Louis, Missouri, Us

Externally-facing website development, managementSAP NetWeaver Portal-based global Employee Portal managementDevelopment of Salesforce.com PaaS cloud-based CRM system and e-commerce websiteLarge, global Internet Domain Name Portfolio consolidation

St. Louis, Missouri, Us

- Supported all technological platforms used for daily operations such as PayPal, Mailchimp, WordPress, Google Apps, eTouches and Eventbrite event management.- Enabled the organization of successive editions of the nationally acclaimed annual Saint Louis Design Week, awarded a Mayoral Proclamation.- Oversaw development and deployment of the chapter Website along with several WordPress customizations.

- Implemented a Web based Customer Relationship Management (CRM) solution with several customizations and enhancements and provided training sessions to the system users- Drafted a Digital Assets Management strategy for the organization- Designed, developed, and implemented websites for several cultural projects using different open source CMS- Contributed to the creation of many nationally and internationally acclaimed projects: concept, budgeting and implementation- Supervised a Marketing Graduate internship- Raised funds from governmental, non-governmental and corporate partners- Represented the organization in meetings and public events and established contact with 300+ musicians and agents from 20+ different countries

Master Of Business Administration - Mba, Leadership, Entrepreneurship

Master'S Degree, Msc Information Science And Technology (Thesis Option)

Erasmus Exchange Student (1 Semester), Web/Multimedia Management And Webmaster

Bachelor'S Degree, Visual Information Technologies