With more than 25 years of experience spanning strategic communications, public affairs and digital marketing and content creation, I am a proven team builder who is adept at working across the enterprise to produce communications that support the mission and drive business results. My passion is crafting compelling messaging and stories that position brands for increased awareness, engagement and loyalty. I also have extensive experience advising c-suite executives on crisis response, brand reputation management and thought leadership.Accomplishments include:• Restructured the enterprise communications and marketing functions for the second largest higher education institution in Memphis, cutting expenditures by 30 percent while increasing service scope and quality • Crafted marketing campaign to launch first publicly-funded funeral service education program in Tennessee, leading to an inaugural class that exceeded the initial goal by 52 percent• Crafted marketing campaign to launch first two-year aviation program in the Southeastern United States, leading to significant brand engagement and enrollment• Led public relations efforts that exponentially increased earned media attainment locally, regionally and nationally, including features in the New York Times and the Chronicle of Higher Education