Dara Smith Email & Phone Number

New York City Metropolitan Area

New York, New York, United States

Public Relations for fashion and accessory brands including Lele Sadoughi, Bumpsuit, Simone I. Smith, SPRWMN, and more - managing digital, print, broadcast, and celebrity placements. Freelancer for agencies and consultancies including KCD and Walker Drawas. Events for fashion brands and consultancies on a project basis (including the Versace FW23 show in Los Angeles)

Greater New York City Area

PR and VIP for Fashion, Fine Jewelry, & AccessoriesClients managed included: Stone and Strand, LEHHO, Lucky Brand, Lele Sadoughi, White & Warren, Adina Reyter, Aerosoles, and more

Greater New York City Area

PR Director for in house jewelry brand Erickson Beamon, later served as Brand Manager solely managing both PR and SalesSeventh House PR- Account Director managing Accessories, Bridal and VIP RelationsEditorial, Celebrity Dressing, Blogger/Influencer Collaborations, Fashion Week and Bridal Week Runway show press/production, Press Previews in NY LA and Paris, Brand Collaborations, Events, etc. Responsible for pitching and obtaining credited press and celebrity placements for… Show more PR Director for in house jewelry brand Erickson Beamon, later served as Brand Manager solely managing both PR and SalesSeventh House PR- Account Director managing Accessories, Bridal and VIP RelationsEditorial, Celebrity Dressing, Blogger/Influencer Collaborations, Fashion Week and Bridal Week Runway show press/production, Press Previews in NY LA and Paris, Brand Collaborations, Events, etc. Responsible for pitching and obtaining credited press and celebrity placements for luxury jewelry, footwear, handbag, bridal, RTW, eyewear, and lingerie accounts including managing in house brand Erickson Beamon. Managed Account Executives and Assistants. Erickson Beamon - Solely managed all PR and celebrity relations for the brand, assisted in product development, conducted wholesale sales appointments and outreach in NY and Paris, worked with Designer and founder to create custom editorial, performance, and red carpet pieces. Launched ecommerce site, ran and managed social media accountsClients directly managed included Erickson Beamon, Erickson Beamon Rocks, Kanarek, Hotcrown, CB Bronfman, Chiara Ferragni Collection, Daniella Lehavi, Rivini, and many more Show less

Greater New York City Area

Manage showroom and studio, Press and VIP Requests, obtain credited press, oversee production by managing in house production coordinator, Worked with out of state factory for sampling and production, Communicate with buyers, Confirm PO's, Manage RTV & Repairs, Oversee shipments to stores, Take reorders, Manage Ecommerce as a whole from updating site with current inventory and news to shipping orders, Inventory Management,Interview hire and train employees freelancers and interns.

Freelancer in PR, Internal Comms, and Wholesale

Greater New York City Area

Assisted sales market, production, and press

Greater New York City Area

Assist in preparation and execution of all CEW events; Beauty Awards, Women In Beauty Series, Newsmaker Forum, Beauty of Giving, Achiever Awards, and Cocktails & Connections, Young Executive Committee. Duties included organizing event gift bags for large events of sometimes 2,000 + attendees which also included VIPs, Organizing guest list for luncheons and monitoring table and ticket sales. Organize volunteer outreach and overseeing volunteers during events. Research industry trends and how… Show more Assist in preparation and execution of all CEW events; Beauty Awards, Women In Beauty Series, Newsmaker Forum, Beauty of Giving, Achiever Awards, and Cocktails & Connections, Young Executive Committee. Duties included organizing event gift bags for large events of sometimes 2,000 + attendees which also included VIPs, Organizing guest list for luncheons and monitoring table and ticket sales. Organize volunteer outreach and overseeing volunteers during events. Research industry trends and how they could be incorporated in the beauty awards. Acted as Beauty Award entrant liaison. Show less

Greater New York City Area

Admin work, Assisted the coordinator to the President, Served as support during Cruise Market, Assisted the PR team in obtaining credits, Helped the wholesale team check Market orders

Greater New York City Area

Assist the VIP Services manager in collecting celebrity press & press outreach, pulling items and looks for VIP fittings as well as assisting in fittings, sample trafficking, worked with the Global VIP Services team to coordinate dressing and press strategies to set a Global Brand Presence, assist in preparation and Celebrity dressing for special events such as the Met gala, Occasionally assisted the womenswear & menswear PR teams in editorial pulls and coordinated sample trafficking with their… Show more Assist the VIP Services manager in collecting celebrity press & press outreach, pulling items and looks for VIP fittings as well as assisting in fittings, sample trafficking, worked with the Global VIP Services team to coordinate dressing and press strategies to set a Global Brand Presence, assist in preparation and Celebrity dressing for special events such as the Met gala, Occasionally assisted the womenswear & menswear PR teams in editorial pulls and coordinated sample trafficking with their teams for the PR department as a whole, documented all VIP press that was shared internally at all Burberry offices & stores across the globe. Show less

Tallahassee, Florida Area

Instruct & Assist in instruction of classes for Merchandising Undergraduate Students at The Florida State University College of Human Sciences Department of Textiles & Consumer Sciences later renamed the Department of Retail Merchandising & Product Development

Master Of Science (M.S.), Merchandising

Activities and Societies: Collegiate Merchandising Association, Clutch Magazine, Kappa Omicron Nu, Golden Key Honor Society, Teaching.

Bs, Merchandising; Business Minor

Activities and Societies: Collegiate Merchandising Association, Fashion Inc., Seminole Student Boosters, Sigma Alpha Lambda Honors.

Hs Diploma, Fashion Production Certificate

Activities and Societies: Dance Team; Founder, Choreographer, Costume Designer, & Music, led the team to 1st place Elite Gold placement.