Daria Pechenina Email & Phone Number

Los Angeles, California, United States

Shaping the brand at LegitGrails and pushing the boundaries of luxury authentication market with bold, data-driven marketing

Chicago, Illinois, United States

- Developed and implemented comprehensive marketing and channel strategies that resulted in a 30% increase in brand awareness and a 20% boost in customer engagement, leveraging tools like Google Analytics, Tableau, and Amplitude for in-depth analysis.- Successfully project-managed all marketing initiatives, including offline channels such as EDDM and Street Teams, and online channels like Paid/Unpaid Socials, Instagram, Facebook, and strategic partnerships, as well as comprehensive 360-degree marketing campaigns.- Managed a monthly marketing budget of $300-600k, optimizing spend to achieve maximum ROI, with the support of analytics platforms like Mixpanel and Buffer for tracking and analyzing marketing effectiveness.- Collaborated with and managed external contractors, agencies, and full-time team members to deliver top-notch marketing campaigns, consistently exceeding key performance indicators (KPIs), supported by tools like Metabase for data visualization and reporting.- Led a cross-functional team of Marketing Specialists and Managers across multiple locations, fostering a collaborative environment that led to a significant improvement in overall team productivity, using collaboration tools such as Asana, Miro, and Slack for effective team communication.- Implemented both B2B and B2C PR strategies, working closely with agencies to secure media coverage, leveraging platforms like Brandwatch and Google Analytics for monitoring app and website performance and conducting competitive analysis.- Achieved a 25% decrease in Customer Acquisition Cost (CAC) while simultaneously achieving a monthly increase of over 400% in new customers, supported by advanced analytics tools like Tableau and Amplitude for data-driven decision-making and optimization.

San Francisco Bay Area

- Successfully measured and optimized marketing funnel performance, leading to a considerable increase in leads generated and an impressive 30% boost in customer retention.- Drove integrated marketing plans that led to a considerable 30% increase in brand awareness and a 20% growth in customer engagement.- Collaborated closely with cross-functional teams to optimize consumer journeys, leading to a 25% increase in conversion rates.- Developed and maintained a campaign measurement framework, resulting in a 15% improvement in campaign effectiveness and ROI.- Took accountability for budget management, resource allocation, and performance tracking, consistently meeting or exceeding defined metrics.

Boston, Massachusetts, United States

- Conducted extensive market research, analyzing industry trends, identifying gaps, and assessing customer preferences, resulting in actionable insights to inform marketing strategies.- Curated and managed content across major social media platforms, enhancing brand visibility and engagement. Achieved a 25% increase in social media followers and a 30% boost in engagement rates.- Developed compelling marketing materials aligned with brand guidelines and employing captivating storytelling techniques, contributing to a 40% increase in content engagement and brand awareness.- Executed lead generation campaigns across diverse advertising platforms, generating a pipeline of qualified leads. Achieved a 20% improvement in lead conversion rates through targeted campaigns.

- Conducted rigorous data analysis, leveraging large databases to extract actionable insights and presenting campaign findings through charts and presentations, resulting in a 25% increase in media coverage and a 15% improvement in client satisfaction ratings.- Orchestrated and executed high-impact parties, programs, and client events, ensuring flawless implementation and exceeding client expectations, leading to a 30% increase in event attendance and a 20% rise in positive client feedback.- Fostered strong relationships with media outlets, leading meticulous media follow-ups including press release drafting, precise proofreading, and audio content analysis to ensure accurate and impactful communication, resulting in a 40% increase in media mentions and a 25% boost in brand visibility.

- Contributed to developing impactful materials for prestigious clients like Dyson, Bentley, and Luxottica, enhancing optimization strategies for fashion search visibility, resulting in a 20% increase in website traffic and a 15% improvement in search rankings.- Participated in planning and executing client events, delivering memorable experiences and insights into event management, leading to a 25% increase in event engagement and a 20% rise in client satisfaction.

- Organized PR-events for Parents and Psychologies magazines, boosting brand promotions and audience engagement, resulting in a 30% increase in event attendance and a 20% rise in brand awareness.- Led Below The Line (BTL) activities, fostering partnerships with barter associates to enhance marketing initiatives, leading to a 25% increase in partnership acquisitions and a 15% improvement in campaign effectiveness.- Managed social media accounts across platforms, driving audience interaction and brand visibility, resulting in a 40% increase in followers and a 20% rise in engagement rates.

Graduate Certificate, Business Administration And Management, General

Master Of Arts - Ma, Communication With Concentration In Integrated Marketing

Bachelor Of Arts - Ba, Journalism & Media Communications