Daria Danilkina Email & Phone Number

Montreal, Quebec, Canada

• Organize and oversee corporate events• Responsible for the planning and coordination of business trips, optimizing travel efficiency and ensuring compliance with company policies• Supervise the operations of international offices, driving operational efficiency across global locations

I have developed and implemented the renovation strategy of the shopping mall built in 2011: • 80% of the tenants for replacement (created 2 plans for each floor depending on the tenants’ entry into the project)• GLA increase by 14%• the calculated increase in rental rates will enlarge profits by 32%• negotiated 6 tenants for the contracts signing

Closed 48 deals during coronavirus time, leased more than 15 000 m2 of shopping malls' spaces, coordinated 67 tenants.Analysis and strategic planning● Boosted the company's profit by 17% increasing the rental rates by 5-48% during the coronavirus period for most of the tenants based on their monthly turnover reports● Avoided financial losses of the company by swapping locations of a part of the tenants to facilitate traffic and by replacing three tenants in 2021 before they accumulated debts ● Accelerated and simplified the decision-making about tenants to a few hours instead of days by developing a new type of tenants’ card, which included their financial state, analytical data and practical details, to answer the inquiriesProject management● Provided the occupancy of the leasable space (GLA 65 100 m²) at the rate of 92% in 2020 (one of the best results in the country) by contracting new tenants and supervising the existing ones● Facilitated the traffic return in 2021 to the level of 2019 by contracting international and top Russian brands and training existing tenants on how to organise promotions and change a product range at coronavirus times (Sept’2020-March’21 the drop of traffic was reduced by 11%) Leadership skills● Coached 2 new team members● Implemented CRM system which allowed to reduce internal conflicts and increase staff performance by fixing each one’s responsibilities at every project “in writing” and publicly

Analysis and strategic planning● Increased sales by 11% in 8 months correcting the architectural plans based on my interpreted market data and two upcoming consumer trends predicted by me● Doubled the number of meetings with customers after calls and accelerated positive feedback from them by writing down new communication standards based on the calls’ evaluation and competitors researchProject management● Led 8 clients, 5 of which bought apartments of ≈180 m (with the lake view), with the average closing rate in luxurious real estate of ≈35 %● Enhanced the brand awareness in the region by organising multi-channel advertising campaigns, including unique ad sources for particular purposes: created new advertisement spots at our construction sites (art objects, signboards, painted fences, etc) ● Headed the creation of 2 web sites delivered on time and within budget (each within 4 months)Leadership skills● Coached 2 new team members, organized workshops and public speaking courses, prepared educational materials on communication and selling standards, conducted weekly exams for staffPartners Management● Attracted customers by organizing promotional events in collaboration with partners (mass media, bloggers, contractors): performances in malls, news conferences, meetings with designers, cocktail parties, leaflets cross-promotion and more● Acted as a spokesperson for the company at meetings with regional administration, stakeholders and public. Took courses in public speaking and on negotiating strategies

Project management● Increased the flow of customers from the year 2016 to 2017 by 8% by expanding the number of events● Organised 11 seasonal fairs and markets with over 200 participants (with participant return rate of 83%) which exceeded the financial plan by 4-12% and hundreeds of other events (from conferences and exhibitions to city-wide events)● Won the city administration prize with my marketing event focused of bringing nature to city territories as the best of the year 2017. The popularity of the project with customers made the event recurrent in successive years● Secured regional financing for 50.000 euros by winning prepared project (cycling routes connecting two commercial sites) ● Brought 8 new tenants by organising 40+ multi-channel advertising campaignsLeadership skills● Coached 2 new team members, lead the team of 3 people● Specialised in finding uncommon, difficult to negotiate with, but very useful partners to organise events and campaigns, and created a network of personal contacts with the city administration, NGO’s, student unions, police, firemen, etc.● Contracted the best prices by identifying 4 new partners and helping them to participate in our tenders (reduced our marketing expenses on 18% in 2017)Problem solving● Solved a legal claim about the copy of the ad, which could lead to millions in fines, by negotiation● Organised an event attracting 5000 people within just 3 days by negotiating TV and radio to find free spots for the ad, printing houses to work at night and convincing the Governor of the region to attend the event

Master Of Science - Ms, European Territorial Planning And Environmental Policy

Erasmus Mundus Masters programme PLANET Europe: European spatial planning, environmental policies and regional development (a joint.

Master Of Science - Ms, Urban And Regional Planning

Erasmus Mundus Masters programme PLANET Europe: European spatial planning, environmental policies and regional development (a joint.

Bachelor'S Degree, Political Science And Public Relations (Double Degree)

Activities and Societies: - A member of the University swimming team (2006-2010), won 4 annual university championships - Leader.