Darius B. Email & Phone Number

•Developed and executed strategic marketing campaigns for over 400 car dealership clients, driving organic traffic and revenue increases.• Led and managed a team of 18 SEO professionals, overseeing the delivery and ideation of high-quality content for dealership websites.• Continuously adjusted tactics and strategies for 100+ sites, enhancing SEO performance and aligning with evolving industry trends.• Maintained a rigorous quality control process for all tasks completed by the team, including optimizations, link building, review responses, blog posts, and social media posts, reports, and client deliverables.• Conducted comprehensive SEO audits on non-SEO client sites, identifying opportunities for improvement and enhancing overall SEO effectiveness.• Hired, trained, and terminated personnel within the department as needed,overseeing all day-to-day personnel issues and fostering a productive,professional team environment.• Led monthly audits on all SEO teamwork, ensuring the highest standards ofquality and accuracy.• Performed sales demos upon request, collaborating effectively with the salesteam to demonstrate services and capabilities.• Managed inter-departmental communications, facilitating a seamlessoperational process and cross-functional solid relationships.• Engaged directly in crisis management, addressing major client issuespromptly and professionally.• Implemented new SEO tools and processes to streamline operations andimprove automation, enhancing efficiency and output quality.• Collaborated closely with C-level executives on growth initiatives,contributing to departmental expansion and an increased client base.

Manages, trains, and guides a team of 4-5 SEO Consultants, overseeing 40 to 50 car dealership client accounts while directly handling and implementing white glove SEO service for an additional 2-5 high profile, high-value dealership accounts of my own•Builds and maintains relationships with business points of contact for each dealership, including some of the largest nationwide enterprise dealership groups in the world•Responsible for all client deliverables, including custom built monthly SEO progress reports containing relevant site metrics, analysis, and course correction•Leads 40-50 hours of client reporting and strategy calls monthly•Responsible for SEO strategy, implementation, results, and client retention for multiple millions of dollars in SEO business annually•Secondary point of contact for all escalated client issues and high-level SEO issues falling outside the purview of the SEO Consultants I oversee•Participates in client sales calls as a product knowledge expert, generating new SEO business for the company, attends industry trade shows nationwide in a similar capacity•Attends SEO conferences to glean new information, strategies, and data to integrate into team, department, and company strategy•Implements team-wide, department-wide, and company-wide pieces of training on emerging SEO trends, new strategies, and SEO best practices•Partners with other departments (SEM, Development, Client Success, Billing) to ensure a smooth and seamless on-boarding process as well as to devise new strategies month in and month out to ensure client results

• Managed and executed daily operations for up to 9 SEO accounts, serving as the first point of contact for all primary client and task-related inquiries.• Created and scheduled engaging content for social media platforms, including Facebook and Twitter, contributing to broader SEO strategies.• Crafted and published compelling blog content using the WordPress CMS to enhance website visibility and performance.• Performed detailed on-site optimizations and optimized website content and meta tags to improve website health and SEO.• Conducted link outreach and acquisition, creating strategic partnerships between organizations and car dealers for unique local link opportunities.• Undertook citation cleanup and building, ensuring client information accuracy and consistency across online platforms.• Leveraged SEMRush and Google Analytics tools to track, report, and analyze website performance, creating custom SEO reports to deliver insightful analytics data.

Used paid advertising strategies to acquire new followers and customers on social media platforms, including Instagram, Twitter, and Facebook.• Designed and created media for advertisements, effectively capturing the attention of the target audience and increasing brand visibility.• Developed creative designs for merchandise, ensuring visually appealing and high-quality products that resonated with customers.• Wrote engaging content and blog posts for the website, enhancing brand storytelling and driving organic traffic to the site.

Dallas/Fort Worth Area

• Created my personal website/blog so I could write about video games at http://www.dplaysgames.com• Used tools such as social media, content promotion software such as Outbrain and StumbleUpon.• My website and blog showcases my love for video games and writing.

Plano

• Provided exceptional and efficient customer services to patrons throughout the store.• Talked video games with customers and recommended new games they may not have heard of.• Ensured that all customers were greeted and that their needs were met.

Plano, Tx

• Used web tools such as SEMRush and Google Analytics to track site traffic, rankings and conversions.• Identified and implemented strategies for increasing site traffic through organic search listings using white hat SEO tactics such as link building, guest blogging and creating good on-site content. • Researched and resolved HTML code and content, link architecture and navigation issues.• Assisted in the creating the layout of web pages when needed.• Continually monitored organic search rankings to increase traffic and sales• Researching keywords using Google, SpyFu and internal tools• Wrote blog posts for the WrightIMC website, along with guest blog posts on various sites in different industries.• Updated our clients’ webpages with targeted content optimized for desired keywords.

Oversee a wide variety of administrative functions, supporting senior pastor and ministerial staff, managing executive-level projects from initial planning phase to final project release. Conduct research on churches communication strategies, directing project support efforts, writing correspondence and answering phone / email inquiries. Develop correspondence and maintain filing systems. Key Contributions:Conceptualized, designed, and created new church magazine, managing overall message of each issue, editing content and coordinating with contributors to complete projects on time.Proactively develop and maintain dynamic media campaigns, while expanding communication channels.Credited for redesigning church website; posting daily website content and articles, inserting and updating images and links to keep congregates / partners updated on current events.Serve as main point of contact in organizing and compiling church directory.

Lubbock, Texas Area

Organized and counted inventory of shoe shipments weekly.

Utilized proven technical insight and strong Digital Media expertise, working closely with students and faculty in identifying project needs and recommending technical resources to complete projects. Trained users on proper use of library equipment, such as computers, audiovisual (AV) equipment, cameras, music studios, and projectors. Helped patrons with locating electronic media, pictures, sound files and video. Maintained filing system and registered users in order to borrow library materials and equipment. Key Contributions:Customized and implemented a step-by-step process for tracking loaned out equipment.Supervised training of ten new employees during three year tenure, ensuring competent employees.

Frierson, La

Handled cash and debit transactions with customers.

Built engines and assembled batteries for semi-trailer trucks.

Communications Studies, Arts And Sciences

Activities and Societies: Tech Advertising Federation, Mentor Tech

Education record