In this role, I’ll be heading up partnerships, with the objective of building ESI’s network of value-add partnerships, for both existing clients and new sales leads.

DT Business Consulting Inc provides services that involves the strategy, design, and ongoing management of Customer Loyalty Programs, Client Experience Programs, Gift Cards, and other Customer Relationship Management initiatives.

Integral senior role most recently accountable for CLUB HARRY loyalty program and Gift Card businesses. Accountable for longer term loyalty strategy, client lifecycle management, 1:1 client strategy and communication, multi banner promotional strategy, gift cards, client experience, client insights & analysis to drive client acquisition / growth / retention. Lead team of 4.Key Deliverables:Business accountability for CLUB HARRY loyalty program strategy and program design, business case, program implementation, and on-going managementLed procurement, overall business implementation and integration of the Talon.One promotional platform across multiple businesses and systems including POS, Digital, and Customer Data PlatformsDrive desired behaviours and incremental revenue through personalized offers (loyalty currency & retail markdowns)Launched Client Experience program (leveraging Qualtrics platform) across store and customer care leadership providing ongoing KPI measures (NPS score). Identify, quantify, prioritize client irritants; lead discussion with executives to resolve. Doubled Harry Rosen’s Gift Card business through the negotiation and implementation of several Gift Card partnerships to Harry's gift card portfolioIdentified and implemented multiple payment partnerships and marketing programs with Amex, RBC Royal Bank, Neo Financial, PayPal, AliPay capturing new clients and driving revenuesLaunched Harry Rosen's Refer-a-Friend program providing incentive to existing client base driving new client acquisitionLed the business prioritization and implementation of a series of automated client journeys improving client engagement and overall internal efficienciesLed Harry Rosen’s customer strategy by leveraging and appending 3rd party data (Environics Analytics) to internal SKU level data to drive segmentation and client understanding leading to customer strategy and tacticsAccountable for multiple vendor and partner relationships

Worked within TD Business Credit Cards, delivering end-to-end marketing strategies from creation to execution to performance tracking. Accountable for partnering with business units/channels and Marketing experts across TD to create and execute world class marketing strategies, plans and campaigns driving shareholder value and increasing customer loyalty. As a key business partner, acted as a consultant to the business on all aspects of marketing, influencing the business strategy, as well as ensuring that the TD brand was protected and delivered with the best customer experience. Key Deliverables:Recommended, gained senior leadership alignment and implemented acquisition strategies through TD’s Business Cards Deepening Client Relationships (DCR) campaign which resulted in doubling card acquisition while significantly reducing Cost per Acquisition (CPA)Drive Business Cards strategy and implementation of an integrated new client journey (EMOB) in partnership with the Small Business Banking (SBB) team

Accountable for the design and implementation of profit contributing initiatives, leveraging customer insights and analytics; led and managed PCF's campaign management engine through multiple channels and customer interaction, focused on retail and call centres with objective to attain OMNI channel customer engagement.

Accountable for managing and growing the PC Financial MasterCard credit card portfolio and its key performance indicators including loyalty; oversaw all marketing activity for active customers (growth, engagement, retention). Responsible for $10MM annual budget while managing team of 7.

Reporting to the VP, Business Strategy, the position was responsible for the re-development of the PC Points loyalty program that led to the design, development and launch of the PC Plus program. Accountable for PC Financial's loyalty evolution as it transformed into the PC Plus program. Annual budgets between $6 - $10MM annually; managed team of 3.

Accountable for the overall relationship with specific AMRP sponsors in the retail and pharmacy industries including leveraging customer analytics to execute loyalty strategies to meet business goals of the AMRP sponsors; oversaw all marketing activities across eMail, online, advertising, PR, and direct marketing channels.

Built, led, mentored 20+ Marketers in the strategy and execution of loyalty and database marketing, collateral, and online in support of Canadian Banking objectives. Partner with multiple lines of business to set and execute marketing and loyalty strategy, ensuring alignment with enterprise strategy while prioritizing resources and capacity.

Led team of 10 CRM professionals to integrate wealth of Hbc customer data across merchandising, store operations, and marketing; accountable for Hbc’s Customer Information File housing 8.5M customer records and applicable purchase behaviours within Hbc.