As an independent contractor I've worked with brands in many industries, including health and wellness, SaaS, Fintech, the automotive sector, and startups galore. While proving success running paid search and social campaigns, I discovered a talent for ghostwriting and have written numerous engagement-driving and authority-building content pieces for my clients including one Ted Talk. I also successfully leveraged owned media to drive conversions, build brand affinity, and increase customer LTV. Successfully drafted and executed full omnichannel GTM campaigns for e-commerce brands and leveraged owned media to increase engagement and retention for mobile app users while also driving on-site conversions and successfully acquiring new customers.

Took a sabbatical from marketing to pursue a Master of Fine Arts degree in Creative Writing (fiction and poetry). Taught freshman and sophomore Creative Writing and Rhetoric and Composition courses with full classroom autonomy. Nominated for the prestigious Jordan-Goodman Prize in fiction.

Ushered a publishing company into the digital age with numerous digital marketing campaigns, including email marketing, content marketing, and social media marketing. Wrote copy for numerous initiatives (print and digital), and represented the publisher at on-site events. Liaised with clients (authors) and promoted new book launches while stimulating interest in backlist titles.

Started as an SEO content writer and was quickly promoted to Social Media Marketing Manager back when social media was still a twinkle in most business owners' eyes. Liaised with clients, managed accounts, and built smart, data-driven social media marketing campaigns (paid and organic) to drive website traffic and generate leads for 20+ clients in the automotive, luxury, and wellness sectors.