I am dedicated to helping the change-makers at world leading organisations (incl. Forbes G2k) transform their data intelligence to create exceptional customer experiences that drives loyalty and business value. Personable, insightful, and commercially driven data marketing professional with experience across the full marketing-mix within high growth companies. Able to lead enterprise scale customer data, e-commerce and advanced analytics projects from inception through to successful implementation.Here are some of the ways I help businesses achieve above-market growth: • Analyse competitor landscape and objectively benchmark capabilities to identify strengths, weaknesses, and strategic opportunities • Utilise knowledge of the mar-tech product landscape to help navigate the best business solutions • Translate business objectives into a strategic product roadmap• Manage stakeholder relations and clearly communicate technical and business proposals to gain buy-in at all levels of the organisation • Results focused and committed to improving business KPI’s, whilst helping understand the levers which drive them• Commercially astute, with the ability to produce business proposals, cost benefit analysis, and robust pricing models which drive profitability • Maximise ROI, through journey attribution modelling, efficient ad spend, implementing AI and machine learning next best decisioning, and hyper-personalisation Specialties: E-commerce, Multichannel Excellence, E-CRM, Customer Relationship Management, Digital Marketing, Marketing Strategy, Single Customer View, Campaign Automation, Web Analytics, Web Personalisation, Consumer Insights, Data Governance, General Data Protection Regulation (GDPR), Project Management
Listed skills include Online Marketing, Digital Marketing, Email Marketing, Social Media Marketing, and 28 others.