Darren Bridger

Darren Bridger Email and Phone Number

Co-Founder and VP Science at CloudArmy | Author of Neuro Design & Decoding the Irrational Consumer @ CloudArmy Neuro Inc.
vancouver, british columbia, canada
Darren Bridger's Location
London, England, United Kingdom, United Kingdom
Darren Bridger's Contact Details

Darren Bridger work email

Darren Bridger personal email

About Darren Bridger

Darren Bridger is a Co-Founder and VP Science at CloudArmy | Author of Neuro Design & Decoding the Irrational Consumer at CloudArmy Neuro Inc.. He possess expertise in consumer behaviour, customer insight, marketing research, analytics, advertising research and 45 more skills. Colleagues describe him as "Darren is an excellent organizer; has a keen ability to synthesize information from many areas into a workable product." and "Darren's credentials in neuromarketing go back to its origins; he is one of the earliest protagonists in adapting and applying EEG technology to marketing. He has unrivalled experience in conducting neuromarketing studies, having managed countless projects all over the world from London to Sydney, Moscow to Tokyo and Seoul to Riyadh. Likewise he has unparalleled experience in dealing with a complex and diverse range of neuro-study types including Experiential & Sensory testing, Innovation, Creative Design, Advertising and Marketing projects in industries including FMCG, Consumer Electronics, Technology, Entertainment, Computer Games and Media. From a skills perspective, he is multi-talented. His involvement at the core of neuromarketing's growth, has given him an impressive grasp of all aspects of its application. With NeuroCo, he built the neuro-capability from the ground-up, including sourcing equipment, developing the metrics, adapting the technology and software, and devising presentation interfaces for data reporting. He is now involved in technical, logistic and operational management of fieldwork as well as in defining the specific study design protocols for individual projects. Likewise he frequently contributes to Insight Generation and Reporting, Consulting and Business Development initiatives as well as having an eye for Marketing & PR related opportunities. I have worked with Darren over many years and can vouch for the fact that he is exceptionally dedicated, extremely reliable and highly professional in his approach. His natural curiosity and scientific orientation means he is continuously recommending fresh ideas to improve quality, processes, and efficiency, whilst at the same time driving costs down. Darren would be an invaluable addition to any business looking to harness and commercialise new technologies."

Darren Bridger's Current Company Details
CloudArmy Neuro Inc.

Cloudarmy Neuro Inc.

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Co-Founder and VP Science at CloudArmy | Author of Neuro Design & Decoding the Irrational Consumer
vancouver, british columbia, canada
Website:
cloud.army
Employees:
12
Darren Bridger Work Experience Details
  • Cloudarmy Neuro Inc.
    Founder At Cloudarmy
    Cloudarmy Neuro Inc. Jan 2016 - Present
  • Neurostrata
    Consultant
    Neurostrata Sep 2013 - Jan 2016
    London, United Kingdom
    At Neurostrata we provide independent, objective advise on Neuromarketing research techniques. We provide both consultancy and research services, meaning that we can help across a range of areas such as:Helping to commission research vendorsAdvising on how to use concepts from Neuromarketing/behavioural economics and associated areasSolving particular business problems using Neuro methodsHelping you put together your own research programRunning workshops to help your team better understand this areaAdvising on blending data from different sources/techniquesWe are method-agnostic, and will always strive to match the best method(s) to your research question, and find the best supplier(s) for that method. There are now a broad range of techniques, each with their own strengths and weaknesses. Being able to match the right technique to the right question is important. Techniques we use include the following:Implicit Response Techniques (e.g. reaction speed tests - usually online - such as affective priming tests)Facial Action CodingBiometrics of all kinds (e.g. GSR, heart-rate, heart-rate variability)EEGfMRIPsychometrics of all kindsEye-trackingComputational neuroscienceWeb: www.Neurostrata.comTwitter: @Neurostrata
  • Neurofocus
    Director Of Lab Operations, Europe
    Neurofocus Mar 2009 - Sep 2013
    Covent Garden, London, Uk
    As director of lab operations for Europe, I have been running neuromarketing (primarily EEG and eye-tracking) studies in 17 countries in Europe, Middle East, Russia and Asia. I am responsible for interpreting client needs in order to create study designs, overseeing the creation of testing stimuli (when necessary), planning and executing the fieldwork, and often assisting with the interpretation and presentation of the results. I also run client demos and help explain to them the scientific principles behind what we do. Whilst in the early stages of setting up Neurofocus in Europe I ran all the fieldwork myself, I now manage a team of neurophysiologists who run our study participants. NeuroFocus, Inc. is the market leader in bringing neuroscience to the world of advertising, messaging, packaging, and product development. NeuroFocus clients include Fortune 100 companies across consumer package goods, food and beverage, financial services, automotive, and retail sectors. NeuroFocus clients also include major companies in the TV and Motion Picture industries. NeuroFocus leverages academic expertise in neuroscience and marketing from Berkeley, MIT, Harvard, and the Hebrew University. For more information, please visit www.neurofocus.com.
  • Mindlab International
    Research Director/ Co-Founder
    Mindlab International 2005 - 2009
    Brighton, United Kingdom
    Based at the Innovations Centre on the campus of the University of Sussex, Mindlab International developed pioneering neuroscience, biometric and psychological measurement techniques mainly for public relations companies and TV documentaries.
  • Neuroco
    Co-Founder/ Research Director
    Neuroco 2003 - 2009
    London, Uk
    Neuroco was a pioneering full-service Neuromarketing agency, conducting pioneering research work with EEG and biometrics across sectors including film, automotive, and FMCG. As co-founder of Neuroco, I worked across the business, from putting together the technology and creating our metrics, to assisting in client presentations and generation of reports. We developing pioneering and unique applications of EEG (neuroscience) and biometric data to answering marketing, advertising and product-development questions. Two particular areas we focused on were sonic branding and the measurement of ‘first impressions’ when seeing a new product for the first time. Neuroco was acquired 100% by Neurofocus in 2009.

Darren Bridger Skills

Consumer Behaviour Customer Insight Marketing Research Analytics Advertising Research Market Research Quantitative Research Strategy Focus Groups Consumer Insight Marketing Qualitative Research Neuroscience Data Analysis Survey Design Segmentation Nielsen Brand Equity Social Media Advertising Marketing Strategy Eeg Market Analysis Product Development Eye Tracking Brand Development Competitive Analysis Neuromarketing Statistics Crm Strategic Consulting Shopper Marketing Experimental Design Competitive Intelligence Questionnaire Design Ethnography Research Design Operations Management Positioning Primary Research Brand Architecture Fmcg International Research Quantitative Analytics Business Insights Secondary Research Online Research Copywriting Blogging Published Author

Darren Bridger Education Details

Frequently Asked Questions about Darren Bridger

What company does Darren Bridger work for?

Darren Bridger works for Cloudarmy Neuro Inc.

What is Darren Bridger's role at the current company?

Darren Bridger's current role is Co-Founder and VP Science at CloudArmy | Author of Neuro Design & Decoding the Irrational Consumer.

What is Darren Bridger's email address?

Darren Bridger's email address is da****@****ail.com

What schools did Darren Bridger attend?

Darren Bridger attended Birkbeck, University Of London.

What are some of Darren Bridger's interests?

Darren Bridger has interest in Science And Technology, Arts And Culture.

What skills is Darren Bridger known for?

Darren Bridger has skills like Consumer Behaviour, Customer Insight, Marketing Research, Analytics, Advertising Research, Market Research, Quantitative Research, Strategy, Focus Groups, Consumer Insight, Marketing, Qualitative Research.

Who are Darren Bridger's colleagues?

Darren Bridger's colleagues are Keith Ewart, Israa Alrifai, Sas Thompson, Kent Alstad, Shawn Bissell, Rachel Alford, Morgan Teskey.

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