Darren Bridger Email & Phone Number

London, United Kingdom

At Neurostrata we provide independent, objective advise on Neuromarketing research techniques. We provide both consultancy and research services, meaning that we can help across a range of areas such as:Helping to commission research vendorsAdvising on how to use concepts from Neuromarketing/behavioural economics and associated areasSolving particular business problems using Neuro methodsHelping you put together your own research programRunning workshops to help your team better understand this areaAdvising on blending data from different sources/techniquesWe are method-agnostic, and will always strive to match the best method(s) to your research question, and find the best supplier(s) for that method. There are now a broad range of techniques, each with their own strengths and weaknesses. Being able to match the right technique to the right question is important. Techniques we use include the following:Implicit Response Techniques (e.g. reaction speed tests - usually online - such as affective priming tests)Facial Action CodingBiometrics of all kinds (e.g. GSR, heart-rate, heart-rate variability)EEGfMRIPsychometrics of all kindsEye-trackingComputational neuroscienceWeb: www.Neurostrata.comTwitter: @Neurostrata

Covent Garden, London, Uk

As director of lab operations for Europe, I have been running neuromarketing (primarily EEG and eye-tracking) studies in 17 countries in Europe, Middle East, Russia and Asia. I am responsible for interpreting client needs in order to create study designs, overseeing the creation of testing stimuli (when necessary), planning and executing the fieldwork, and often assisting with the interpretation and presentation of the results. I also run client demos and help explain to them the scientific principles behind what we do. Whilst in the early stages of setting up Neurofocus in Europe I ran all the fieldwork myself, I now manage a team of neurophysiologists who run our study participants. NeuroFocus, Inc. is the market leader in bringing neuroscience to the world of advertising, messaging, packaging, and product development. NeuroFocus clients include Fortune 100 companies across consumer package goods, food and beverage, financial services, automotive, and retail sectors. NeuroFocus clients also include major companies in the TV and Motion Picture industries. NeuroFocus leverages academic expertise in neuroscience and marketing from Berkeley, MIT, Harvard, and the Hebrew University. For more information, please visit www.neurofocus.com.

Brighton, United Kingdom

Based at the Innovations Centre on the campus of the University of Sussex, Mindlab International developed pioneering neuroscience, biometric and psychological measurement techniques mainly for public relations companies and TV documentaries.

London, Uk

Neuroco was a pioneering full-service Neuromarketing agency, conducting pioneering research work with EEG and biometrics across sectors including film, automotive, and FMCG. As co-founder of Neuroco, I worked across the business, from putting together the technology and creating our metrics, to assisting in client presentations and generation of reports. We developing pioneering and unique applications of EEG (neuroscience) and biometric data to answering marketing, advertising and product-development questions. Two particular areas we focused on were sonic branding and the measurement of ‘first impressions’ when seeing a new product for the first time. Neuroco was acquired 100% by Neurofocus in 2009.