Keith Ewart Email & Phone Number

London, Gb

London, United Kingdom

I am responsible for Data Visualisation and Reporting. As part of our Open Science team, I also design the ideal test paradigm, place tests with the appropriate recruiting partners and provide Visualisation and more detailed Statistical Analysis. Interested in exploring, please visit www.cloud.army

Uxbridge

What we believeWen believe in the potential of people to do great things. We want to inspire people to do great things. We want to help teams create great experiences that truly delight their consumers. We believe that Brands, products, services and experiences need to touch consumers’ hearts at a functional, sensorial and emotional level.What we doDesigning Emotional Experiences. Blue Chip Innovation have particular expertise in Packaging & Devices Consumer Research at both First Moment of Truth (In store) and Second Moment of Truth (In home).We have strong associations and a network of consultants with expertise in all consumer research methodologies (qualitative and quantitative) to provide Inspiring Insights. We have expertise in Translating Technology where we match what's needed with what's possible.What will you get as outcomes• New actionable insights that lead to superior consumer experiences and improved concepts (communication routes).• Experiences that truly delight consumers functionally, sensorially and emotionally.• Quicker, cheaper product, packaging and device developmentIf you are interested in working with us, please contact us directly (keith@bluechipinnovation.com), via LinkedIn or through our website, www.bluechipinnovation.com .

Working with CloudArmy Inc to create new software platform to understand consumer's non conscious responses.

London, United Kingdom

Providing independent, objective advice on neurometric, biometric and psychometric research techniques. We understand how the consumer interacts with your Brand, products, packaging and experiences. We dive deeper to really understand and measure “the gut feel” that you and your consumers have have when they see and experience your Brand, your communication materials, your service provision and your products and packaging.We are method-agnostic, and will always strive to match the best method(s) to your research question, and find the best supplier(s) for that method. There are now a broad range of techniques, each with their own strengths and weaknesses. Being able to match the right technique to the right question is important. Techniques we use include the following: Neurometrics (ECG, fMRI)Biometrics (Facial Action Coding, Eyetracking, GSR, heart-rate, heart-ratevariability)Psychometrics (True Implicit and Fast Explicit Response Techniques)

Uxbridge

Consulting with Streetspotr on New Business Development. Helping to create new business opportunities Streetspotr are an award-winning startup company, that developed an innovative Crowdsourcing App to revolutionise Insight generation in store, in home and on the street.

Gillette Innovation Centre, Reading, United Kingdom

Led consumer research and testing for next Billion Dollar blades and razor development at Front End Innovation stage. Developed a segmentation model based on observation and analysis of over 400 men shaving across the world. Championed use of Fast Cycle Learning tools across global P&G for quicker, cheaper product development. Developed mentoring workshops and 1 on 1 coaching across 2 technical centres

Egham Technical Centre

Formed a Corporate internal capability team that supported internal customers across multiple business units, developing improved Brand and product experiences for Billion Dollar Brands such as Tide/Ariel, Fairy, Olay, Bounty, Always, Crest, Iams, Oral-B, Pampers, Pantene, Pringles and Wella. Developed and facilitated 30+ multidisciplinary sessions. Developed new tools and techniques for product and package evaluation. Championed use of eyetracking for package, design and early advertising research. Managed a team of 4 industrial and digital designers.

Egham Technical Centre

Developed new Brands, products, services and business models for areas that P&G had not been involved with before, reapplying exisiting technologies to new categories. Designed 2 new holistic experiences and presented these to external companies board. Created a new service and sold this experience in a shopping mall as a novel way to learn quickly in market.

Egham Technical Centre

Developed strategy and consumer testing plan for Olay. Managed formulation and technical testing team for new cosmetic formulation. Managed team of 8 formulators, demo experts and product researchers to deliver new foundation to the marketplace.

Egham Technical Centre

Max Factor Product Research leading MF Repackaging initiative, project managing logistics for lipsticks, mascaras, nail polish, powders and foundations.

Egham Technical Centre

Microbiologist responsible for denture cleansers and toothpaste robustness and claim support

Kensington, London

Microbial extraction of gold from gold ore

Phd, Microbiology, Pass

Activities and Societies: Extraction of gold from gold ore using bacteria - inorganic chemistry & microbiology PhD Thesis

Gradibiol, Biology, 1St Class Honours

Grad I Biol

Bsc, Biological Sciences

Activities and Societies: Edinburgh Uni Golf Team

Highers, Maths, Biology, Chemistry, Physics, Etc

Activities and Societies: Represented school at golf, rugby, cricket, volleyball & badminton