• Developed and implemented 5 custom filters within Google Analytics 4 (GA4) to capture detailed user interaction data, tailored to RCIScience's specific needs. These filters, which included parameters like country, first user medium, and screen class, increased data granularity by 40%.• Integrated over 10 key performance indicators (KPIs), such as Active Users, Engagement Rate, and Elapsed Time from Last Page Request, enabling RCIScience to track and optimize their digital content and outreach strategies with 20% greater accuracy.• Analyzed user behavior data to identify trends and patterns, leading to strategic recommendations that improved website engagement and user experience, directly contributing to RCIScience’s digital strategy.