Catherine Anderson

Catherine Anderson Email and Phone Number

Growth @ Cracked Labs
Neptune Beach, FL, US
Catherine Anderson's Location
San Francisco, California, United States, United States
About Catherine Anderson

I withdrew from my studies of becoming an obstetrician in pursuit a more fulfilling life. I began traveling and building out skills through jobs as opposed to schooling.I developed my business-building skills working for a small shop at FLETC Charleston, vending and pricing inventory. I was recognized for optimizing the buying and pricing of goods, increasing profits while remaining budget friendly for our customers. From this I developed team building skills as a manager at a commissions retail store. I then moved from retail where I found my true passion in cooking. I worked under Nordstrom's head chef as lead prep, pastry chef, and expo. I moved on to open a small cafe in Neptune Beach as the General Manager and Chef, leading a strong team of eight women.I continued forward, and opened a houseplant business where I sold plants at local markets while dabbling in web3 marketplaces. Once travel restrictions lifted in 2022, I opened one of the first travel agency businesses that accepted crypto as payment. In June of 2022 I joined the MetisDAO team as the Event Coordinator Assistant, and was promptly titled as PR Manager for Metis Layer 2 and Nuvo. I was soon promoted to Marketing and DevRel Project Manager.As of March 2023, I have been a core member of ZKM as their Marketing and Growth lead where I apply all of my past experience into growing a stable and well established company and community. I oversee all departments to ensure our vision and mission remains intact, strategize all departments, connect and coordinate with partners, design campaigns, coordinate events and keep integrity and spirits high within the team. I founded House of ZK, a community initiative through ZKM that took the world by storm after hosting just two events, and is now a targeted event among some of the top players in the industry. Along side this signature event, we launched the House of ZK Radio podcast in July 2024.

Catherine Anderson's Current Company Details
Cracked Labs

Cracked Labs

View
Growth
Neptune Beach, FL, US
Website:
google.com
Employees:
219238
Catherine Anderson Work Experience Details
  • Cracked Labs
    Growth
    Cracked Labs
    Neptune Beach, Fl, Us
  • Google
    Program Manager - Xwf
    Google Sep 2024 - Present
  • Zkm
    Marketing & Growth Lead
    Zkm Mar 2023 - Sep 2024
    San Francisco, California, United States
    ZKM is a MetisDAO Foundation incubated EcoNode. Launched in July 2023, ZKM is a general-purpose zkVM for secure verifiable computing across any blockchain. During my time here, I was a part of the founding team before official launch of the company in July 2023. I led all marketing initiatives from name and logo to messaging to community growth of ZKM. After adding members to our team, I expanded on marketing, partnership, DevRel, and event strategies that put ZKM on the map. House of ZK was one of my most prized accomplishments, initially thought as a side event, the idea turned into a full-blown department of industry communications. With Strategic community partners, we took the crypto events to another league, where we focused not just on the latest updated, but also the *people* building it. Other initiatives created and led:- Website, et all- Discord community- All design for ZKM branding - PR - Early Contributor Program- ZKM playground, an interactive learning platform- All events- Community partnerships- Team structure and task managementRead more in our whitepaper (zkm.io/whitepaper). Join our Discord and connect with our team and community: https://discord.com/channels/1125877344972849232/1125877345455186027
  • Metis Foundation
    Event Specialist
    Metis Foundation Jun 2022 - Aug 2024
    Creatively conceptualize Web3 events for the Metis Foundation Ecosystem from start to finish, as well as manage, organize, and execute event participation at conferences, side events, dinners, and work retreats. Create and execute marketing plan for each individual event from campaign creation to post-event press release (marketing graphics and videos, venue search, merch design and ordering, ad campaign postings, website creation, ticketing platform management, staffing, program creation and execution, press releases and media interaction, etc).If it included in-person participation for our remote staff, the events team would handle it. Global signature events: - Metis Wisdom Hour/ Metis Buidl Hour: An educational program for web3 developers to learn about and deploy on the Metis blockchain. Often partnering with ecosystem partners, devs would be welcomed to a day of in-depth workshops and keynotes to further their education and network with likeminded people. - MetisFest: The most exciting party you've ever been to! MetisFest is a global event held alongside select major conferences. Each one is unique, and addresses the area demographic to give a true culturally submersive experience to release the stresses of the conference and dance the night away with your favorite degens. - Hackathons: Partner with hackathons and ensure all materials are delivered to organizers, as well as manage post-hackathon interaction with bounty winners.
  • Nuvo
    Senior Marketing And Pr
    Nuvo Nov 2022 - Sep 2023
    Nuvo is the all-in-one platform for your digital identity. Establish you reputation, build, participate, and contribute! This was a temporary position to lead the rebranding of what was previously Matrix, by Metis. During this time, we worked with a design company, voted on the new name "Nuvo," and created community and PR campaigns to boost the news of this newly established company as the first EcoNode to form from the Metis Foundation.
  • Metis
    Public Relations Manager / Project Manager
    Metis Jun 2022 - Sep 2023

Catherine Anderson Education Details

Frequently Asked Questions about Catherine Anderson

What company does Catherine Anderson work for?

Catherine Anderson works for Cracked Labs

What is Catherine Anderson's role at the current company?

Catherine Anderson's current role is Growth.

What schools did Catherine Anderson attend?

Catherine Anderson attended University Of South Carolina.

Who are Catherine Anderson's colleagues?

Catherine Anderson's colleagues are Darshan Desai, Ádám Grosch, Kartika Sahu, Mark Levine, Sneha Gupta, Basti Polter, Carlos Izidio.

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