User experience (UX) designer and product professional who started out as a consumer product manager and transitioned to designer creating compelling, user-centered designs for the web. Now I manage a team of design and research at BigCommerce.I start with identifying the business goals and the user needs. I look at what we know, what's working and what is not, identify any research needs and define an approach. From there I work with the team to develop a hypothesis and test that. I believe in the three-legged stool approach - that design, product and engineering need to work together in order for a successful product to emerge. I believe in rapid iteration and development as the path to a successful product.Specialties: Designing for peopleIn other words: hypothesis based design, face-to-face interviewing, usability testing, field studies, persona development, user experience design, user-centered design, wireframes + prototyping, leading brainstorm sessions, design strategy, user task flows, css/html, copywriting, product design, project planning, feature definition, metrics and analysis, responsive web. Strong background in consumer facing websites, including sharing and selling, publishing, social networking, e-commerce, subscription models, dial-up, email, search, instant messaging, personalization, checkout and web clients.Areas of interest: ecommerce, health, wellness and habit-building, content creation, social discovery, education, game-changing platforms, demand-based marketplaces