Simply put: I love what I do.I used to strictly call myself a statistician. That’s what my education is, that’s where I tout my degree. Now, I call myself something more. While my heart still lies within statistics and educating others of its true value, the intersection of statistics within the direct marketing world is where I find my passion.From statistical modeling for campaign selection to in depth lifetime value calculations; from complex contact strategy test design and statistical analysis thereof to projecting how acquisition and retention will affect the housefile into the future; from innovating ways to view the channels a customer orders from to analyzing what hits the bottom line – that is what gets me going.Specialties: Lifetime value, statistical modeling, complex test design, housefile reporting metrics