Senior creative and business leader for global and regional web experience creative teams. Providing strategic and creative direction to multi-disciplinary design groups responsible for the development and evolution of the Vistaprint brand in web and channel marketing.Current responsibilities include:• Internal rebrand and launch of creative services into agency service model• Business strategy consulting, relationship management and creative strategy development• Vistaprint… Show more Senior creative and business leader for global and regional web experience creative teams. Providing strategic and creative direction to multi-disciplinary design groups responsible for the development and evolution of the Vistaprint brand in web and channel marketing.Current responsibilities include:• Internal rebrand and launch of creative services into agency service model• Business strategy consulting, relationship management and creative strategy development• Vistaprint brand identity and voice evolution development• Branded customer experience application and integration• Applying user-centered research and design thinking best practices (Desktop, Tablet, & Mobile)• Creative and marketing opportunity innovation (pitching back to the business)• Creative career tracking and organizational planning• Internal agency creative and business planning Show less

Lead global web design and marketing creative teams in the large-scale development of product development, marketing, merchandising and customer experience design on vistaprint.com. Research, design and direct experience design practice, providing strategic and creative direction to multi-disciplinary teams, delivering industry leading and award winning results for complex projects. During tenure in role, focused on improving creative leadership strategic capabilities, industry leading… Show more Lead global web design and marketing creative teams in the large-scale development of product development, marketing, merchandising and customer experience design on vistaprint.com. Research, design and direct experience design practice, providing strategic and creative direction to multi-disciplinary teams, delivering industry leading and award winning results for complex projects. During tenure in role, focused on improving creative leadership strategic capabilities, industry leading design quality and relevance, as well as customer segment merchandising and design performance that delivered:• Overhaul of homepage, taxonomy and product category framework that measurably improved brand tracker and net promoter perception for primary and up brand customer segments, in addition to establishing flexible merchandising framework for global and regional marketing partners• Restructured web creative operating model, including annual panning, education, career tracks and expanded support staffing that provided substantial improvements to team engagement, thought leadership, marketing partner collaboration and overall experience design quality• Co-developed business identity product design strategy overhaul that included focus on dramatic improvements design quality, branding, trend research/application and product line expansion• Co-lead 2012 US Holiday Product Design and Marketing Campaign creative that had a 68% performance improvement in year over year growth for the North American business unit, hitting 103% of business performance goals and $33 MM in seasonal revenue Show less

Acting operational director for large internal marketing and creative agency to assist with improving Marcomm and Creative operating model and engagement. Primary responsibilities included development and evolution of operating model, process improvement, work planning and organizational tools support for multiple sub teams within Vistaprint’s North American business unit.Re-organized “Client Services” into 6 person Creative Operations team responsible for work operational model… Show more Acting operational director for large internal marketing and creative agency to assist with improving Marcomm and Creative operating model and engagement. Primary responsibilities included development and evolution of operating model, process improvement, work planning and organizational tools support for multiple sub teams within Vistaprint’s North American business unit.Re-organized “Client Services” into 6 person Creative Operations team responsible for work operational model scheduling, tracking, planning and relationship management that delivered:• Effective scheduling, tracking, planning and relationship management processes• Overhauled reporting structure, senior creative staffing and creative teamwork planning• Restructured quality of work, efficiency and project oversight work streams creation• Shifted operational model to be more proactive with co-owned client management and business planning consultation services• Hired temp to permanent Director of Operations Show less

Led a global team responsible for supporting customer segment product design strategies for printed and online products. Focused on improving creative leadership strategic capabilities, industry leading design quality and relevance, as well as developing a long-term plan to better understand our customer segment merchandising and design performance.Overhauled Vistaprint’s approach to creating customer product template designs with evolved content industry breadth, style selection… Show more Led a global team responsible for supporting customer segment product design strategies for printed and online products. Focused on improving creative leadership strategic capabilities, industry leading design quality and relevance, as well as developing a long-term plan to better understand our customer segment merchandising and design performance.Overhauled Vistaprint’s approach to creating customer product template designs with evolved content industry breadth, style selection, quality measurements and customization capabilities across all product lines, resulting in product conversion rate increases of between 14-30% and adding over $7MM in incremental gross margin annually. Reshaped creative talent, operations and quality of delivery; transforming 8 person team into a high performing, award-winning global 25-person team that delivered:• Dramatic improvements to design style, depth and selection for the business identity line, adding 10,000+ designs for Vistaprint’s small business customers resulting in 50% identity library being best selling new designs.• $3MM+ overhaul of homegrown proprietary content creation tools; unifying 17+ applications into industry standard Adobe Creative Suite products as well as development of a global content and workflow management system which resulted in a 30% gain in output efficiency.• Supporting design production for 15+ new product launches annually across multiple categories including business identity, marketing, signage, promotional, textiles, consumer events and holiday.• Launch of remote production design team based out of Montego Bay, Jamaica Show less

Acted as primary creative lead and manager for all web site design improvement projects (including 2 site re-designs) as well as various brand related projects such as product packaging and catalog. Created concept development and participated in joint application design, brainstorming and wire frames. Built a 7 person web design team from scratch as well as assuming responsibility for Content Creative team in 2007.