Dave Parsons Email and Phone Number

Only Evergage’s real-time personalization and interaction management platform delivers The Power of 1, enabling companies to transform the dream of 1-to-1 engagement, across channels, into reality. Combining in-depth behavioral analytics and advanced machine learning with data from existing sources, Evergage empowers businesses to gain a comprehensive view of each one of their customers and prospects, and activate that data to deliver maximally relevant, individualized experiences during key moments of interaction across the customer journey.

At Pluris, we enable marketers to optimize the value of each consumer engagement – anywhere and as it happens - resulting in higher conversion on sales, marketing, and service interactions. We help marketers to better understand consumers, generate key insights from their behavior, and engage them in the most effective way across traditional and interactive messaging channels.

- Manage the relationships for a number of key clients, including Citizens Bank, Tribune Interactive, Avis Budget Group, AirTran, UPS, Morton's the Steakhouse and CBS. - Develop quarterly survey of company and team performance to ensure we are meeting and exceeding the client needs, and able to address the gaps where we are not.- Devise and manage the MBO goals for the Account Managers, ensuring that they meet both personal and company growth requirements.- Facilitate a bi-weekly Account Director forum to discuss challenges and opportunities within the teams, clients or e-Dialog and how we can overcome or learn from them. Also responsible for the creation of the Account Services Cross Role Forum ensuring ongoing communication between all levels of the Account Services team.- Hosted a panel discussion with Citizens Bank, Consumer Source, NHL and Reuters at the e-Dialog Client Summit, and also presented at the e-Mail Experience Council 2011 event in Florida. Also take an active role in client business review presentations and supporting sales in prospect meetings.- Contribute to a number of articles related to strategic growth opportunities for clients, including ‘e-mail and social media – Everyone has a role to play’ and ‘Avis Optimizes for Mobile Rendering’ in the DM News 2010 Essential Guide to e-mail Marketing.- Lead the Account Services ‘Excel Drop In’ sessions to help the client facing teams develop more efficient ways to manage client and internal performance reporting.

- Oversaw a team of four Program Managers who were responsible for the day to day implementation of projects and campaigns.- Created a Development plan for each member of the team, identifying areas for growth, how they could be addressed, and monitoring progress over time.- Developed a number of process efficiencies, including a support call logging template, Pivot table based reporting and client project workflow document

- Implemented and supported online lead generation and branding awareness services for clients including Fortune 500 companies such as Computer Associates, EMC, Hewlett Packard, SAP, Nortel, and Sprint.- Established and maintained the 'Knowledge College', a mentoring program for new recruits to the Account Management team.- Understood and documented client expectations at the beginning of each program. Once implemented ran regular review calls and produced and presented reports to ensure we are hitting the goals.

- Was the leading source of in-depth information technology content including white papers, product literature, webcasts, analyst reports, and case studies.- Sold online lead generation and branding awareness services to Marketing VP's and Managers in IT companies. Part of a new division in the company with an expectation of $100K sales between 2 people for the first year. In that time I closed over $100K myself.- Worked with the management of the team to adapt and change the product set we were selling by understanding the needs of the customers and prospects. This led to increased sales within the entire sales team and not just the product syndication group.

- Launched the Sunrise Software office in the US involving office sourcing, contract negotiations, lead generation, marketing, solidifying partnerships, sales and support - Managed a team of five Sales Engineers, working in support of the sales team to assist with prospect and client meetings, and ensure the setting of the right expectations.- Initiated the Sunrise Project Scope process ensuring that the wants and needs of the client were documented during the first sales meeting and confirmed and signed off after the sale closed. - Produced on the fly product demonstrations and customized demonstration databases during the course of meetings to ensure that the prospect had the confidence in the abilities of the software, giving Sunrise the edge in many opportunities.