David Dean Email & Phone Number

Portland, OR, US

Portland, OR, US

• I develop and execute marketing strategies for B2B and B2C programs focused on increasing adoption of and access to EV charging solutions.
• Created detailed campaign plans and collaborated with internal teams (design, production, copywriting) to produce compelling marketing collateral for acquisition campaigns and events.
• Managed multichannel marketing initiatives (email campaigns, LinkedIn ads, print mailers, case studies) to drive lead generation, program awareness, and customer acquisition.
• Coordinated with internal stakeholders and external vendors to create marketing materials, including program webpages, brochures, process documents, and testimonials.
• Utilized Salesforce to carry out email campaigns reaching 12,000+ residential and business customers generating leads and program awareness.
• Managed program budgets of over $500K and tracked marketing expenses to ensure cost-effective execution and alignment with strategic goals.

Portland, Oregon, US

• As the Integrated Marketing Manager I performed all marketing functions, from developing strategies to running Google Ad campaigns, launching a new website, writing blogs, creating social posts, digital assets, and.
• Increased Google Reviews by 223%, improving from a 3-star to a 4-star rating.
• Achieved a 39% increase in company LinkedIn followers by partnering with sales to create and promote engaging social posts.
• Got 15 relevant keywords to rank on the first page of Google in 6 months using SEMrush & Search Console.More:
• Ran Google Ads campaign resulting in a 117% increase in website traffic.
• Created digital content including Hiring, Job Interview, and Salary Guides, bolstering brand authority and increasing lead conversions by 128%.

Cupertino, CA, US

• Directed end-to-end marketing initiatives, optimizing digital properties and social media channels to foster brand visibility and engagement.
• Achieved first-page Google rankings for relevant keywords, significantly amplifying online visibility and increase organic traffic.
• Innovated the development of a digital content asset management website, streamlining internal collaboration with cross-functional teams and accessibility to creative resources.
• Led A/B and multivariate testing efforts, resulting in notable enhancements in email marketing performance and engagement metrics.
• Produced diverse digital marketing materials, enriching client campaigns and promotional activities with compelling and impactful creative assets.

Cupertino, CA, US

• Formulated and executed targeted email marketing strategies, driving heightened brand awareness and substantial sales growth across diverse client portfolios.
• Implemented advanced segmentation strategies, leveraging A/B and multivariate testing to optimize engagement metrics and drive superior conversion rates.
• Played a pivotal role in website design and management, ensuring seamless user experiences aligned with brand standards and objectives.
• Led cross-functional teams in producing comprehensive go-to-market reports, offering invaluable insights for strategic decision-making and market positioning.

Cupertino, CA, US

• Pioneered the establishment of an email marketing program, delivering measurable improvements in campaign effectiveness and ROI through meticulous template design and analytics-driven insights.
• Managed CRM systems, enhancing lead management processes and customer relationship management efficiency to drive sustained business growth.

• Directed and managed a dynamic web development team, overseeing the creation of graphics, logos, and page layouts, optimizing website flow and user experience.
• Orchestrated engaging online voting contests, fostering user participation, elevating brand interaction and community engagement.
• Crafted compelling artist descriptions and bios, enhancing brand storytelling and fostering deeper connections with the target audience.
• Authored impactful copy for press releases, contest rules, and FAQs, ensuring clear communication of brand initiatives and maintaining legal compliance.
• Managed Google AdWords and Google Analytics accounts, leveraging data insights to optimize online advertising performance.
• Created and executed highly effective email campaigns, nurturing customer relationships and driving conversion rates to achieve campaign objectives.

• Created and managed marketing collateral including sales sheets, data sheets, brochures and product catalogs in both English and Mandarin Chinese
• Maintained library of sales and marketing collateral for management and sales team
• Collaborated to develop go-to-market plan including strategies and tactics to grow brand and increase revenue
• Worked with management team to determine product and marketing requirements for marketing collateral
• English speaking presenter at trade shows