Dave Duszynski Email & Phone Number

Saint Paul, Mn, Us

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Managed B2B client relationships, led sales initiatives, and developed / executed strategic plans for business growth. Success driven by Account Based Marketing approach & effective use of sales tools & marketing technology – Salesforce CRM, ZoomInfo, 6Sense, LinkedIn, ChatGPT, Marketo, Calendly, Zoom, Slack.➪ Sales & Revenue: Surpassed growth targets by utilizing consultative selling approach, crafting compelling sales presentations, negotiating contracts effectively, and successfully closing deals.❖ Secured $3M+ in new contract value (within company recognizing $16M in revenue).➪ Account Planning: Developed comprehensive account plans for client business growth, including cross-selling and upselling opportunities. Included customer insight & competition, goals & strategy, budget & timeline, execution & monitoring, and communication & review.❖ Doubled bookings for software client within first six months.➪ Client Relationship Management: Cultivated strong client relationships, tailored solutions to meet needs, & utilized industry insights to formulate strategic plans. Ensured transparent communication about account progress, potential hurdles, & opportunities to both clients and internal management.❖ Led account recognized as “Team of the Month” for exceptional client management & relationship-building.➪ Problem-Solving: Acted as central point of contact for troubleshooting & issue resolution, liaising with internal teams for effective problem-solving & maintaining client satisfaction.❖ Successfully turned around “At Risk” key account, including renewal of annual agreement, signing of additional consulting retainers, & undertaking of net-new project-based initiative. ➪ Collaboration: Partnered with internal teams (e.g., sales, marketing, product development, customer service) to streamline processes, address client needs more effectively, & deliver business impacting solutions.❖ Numerous endorsements & proactive feedback in client feedback channel.

Greater Minneapolis-St. Paul Area

Marketing Capability Lead for multi-year, enterprise-wide initiative with Wells Fargo to define Email Marketing Target state + rationalize / reduce Email Marketing Service Providers (ESPs) used across the company. ❖ Launched Pilot program to reduce number of platforms by 75% & deliver $225k+ in ESP cost savings in first 12 months.➪ Strategic Roadmap: Devised comprehensive initiative roadmap and secured organizational endorsement. ➪ Stakeholder Engagement: Conducted regular communications with stakeholders, leadership presentations, and steering committee updates. Included alignment of all Lines of Business, Marketing Operating Committees, and Centers of Excellence.➪ Business Requirements Document (BRD): Captured needs via 40+ stakeholder sessions, functional planning meetings and document exchanges. BRD in User Story format, outlining explicit solution functionality + process / organizational needs. ➪ RFP Process: Led comprehensive RFP Process, culminating in provider recommendation to meet all security, business, and technical requirements (RFI > RFP > Demos > Presentations > Pricing Sessions > Analyst Input > Scoring & Evaluation).➪ Leadership Approval: Obtained management endorsement of recommendations and initiated implementation phase.

Greater Chicago Area

Marketing consulting + business development dual role: Ongoing strategic support on sales process & CRM tools, objection handling, lead generation, etc. + pursue new business in Chicago area.❖ Proposed and implemented sales intelligence platform + social selling tools, including integration with Salesforce CRM. ❖ Managed sales pursuits that resulted in two new logo deals.

Greater Chicago Area

Subject Matter Expert charged with portfolio growth for all integrated marketing solutions & services. Led opportunity pursuits: needs assessment, business requirements, solution design, proposal development & managing bid / proposal process. Delivered ongoing marketing services consultation: understand prospect / customer business & marketing needs + define solutions to achieve objectives.Accomplishments include: ❖ Team responsible for largest new business win since 2008. Sustained sales process resulted in three year, $20M deal with a leading affinity marketer. Client provides high-quality insurance & banking products / services to hundreds of alumni associations, financial institutions, employers & professional associations with more than 30MM members.❖ Led yearlong, multi-divisional initiative to define & productize an integrated, end-to-end Retail offering combining marketing audits, analytics, strategy, planning, execution (direct mail + email), & technology. Cross-functional team developed successful POC & established go forward methodology / process to be used for all multidisciplinary engagements.

Greater Chicago Area

Product management / product marketing responsibility for all CRM & integrated marketing database offerings.➪ Strategic Planning: Product definition, roadmap development & managed all aspects of offer mix (Product, Price, Marketing, Brand, Market Conditions, Channel, Support & Delivery).➪ Thought Leadership: Socialization & acceptance of key concepts within business unit, across Experian companies, & throughout industry. Reestablished company as valued Marketing Services Provider following extended hiatus of database marketing business.➪ Sales Engagement: Training & support of business development staff (hunters) & client management teams (farmers) to acquire new logos, retain current customers, & expand existing books of business.Accomplishments include:❖ Received 2011 NCDM Database Excellence industry award in Marketing Strategies, & contributed to achievement of FY12 EMS business unit goals (97% vs. revenue budget, 143% vs. EBIT).❖ Restructured technical solution to better support multichannel marketing & led multiple strategic corporate initiatives – e.g., enhanced integration of Experian CheetahMail & Digital Advertising Services, acquisition of multi-channel customer interaction platform (Conversen).❖ Achieved enterprise-wide adoption of key concepts: "Customer Engagement Framework" to help clients understand customers’ journey, "Marketing Sophistication Curve" to assess & enhance customer engagement capabilities, & "Customer Intelligence Platform" – i.e., three functional hubs built on foundation of data (Integration > Intelligence > Interaction). Significant industry exposure & acceptance via speaking engagements & published materials. ❖ NCDM Speaker (2011, 2010), contributing editor of Experian 2012 Digital Marketer: Benchmark & Trend Report; webinar presenter for SDL-Alterian seminar & PostCom education series; author of chapter-leading article in DM News – 2012 Essential Guide to Database Marketing.

Greater Chicago Area

Individual contributor & then head of multidisciplinary unit responsible for leading business development efforts, assisting with solution implementation & providing ongoing support for all marketing database, list processing, & advanced data management products & services.➪ Client Acquisition, Retention & Expansion: Led Capture Management, RFP processes & proposal development. Included solution design, pricing, value proposition, finalist presentations, deal negotiation, implementation support & transition to account teams. Supported existing client relationships & drove organic growth in books of business.➪ Product Development: Partnered with Product Marketing in ideation, design, & development of new offerings & extensions of existing products / services. Collaborated to improve operational efficiencies & identify / implement best practices.➪ Solution Training & Education: Delivered ongoing, cross-functional training designed to position product features & functions within appropriate context of solution selling.Accomplishments include: ❖ Solution Consultants supported client acquisition, retention, & expansion efforts tied to $100M+ revenue, resulting in business unit achieving FY performance targets. ❖ Direct reports led nine database wins with average deal size of $1.1M (versus prior year of five at ~$300k), two enterprise CDI wins with average deal size of $4M, & total list processing revenue in excess of $50M.❖ Partnered with sales management to formalize sales methodology, implement Siebel-aligned customer process, & launch comprehensive training curriculum including sales effectiveness (John Costigan Co.) + strategic negotiations (Think! Inc.) Created / co-managed Sales Opportunity Review Board to vet opportunities, determine resource allocation & manage pipeline.Additional titles held: Account Director; Solution Consultant

Greater Chicago Area

Recruited from Leo Burnett Database Marketing Group into iLeo, nine-member strategic consulting team, reporting to Bcom3 holding company CEO. Primary objective to help determine best growth strategies in rapidly changing sectors of advertising & marketing services.➪ Competitive Landscaping: Comprehensive analysis of agency holding companies to map & understand mix of entities owned, acquisitions made, & services offered (especially for interactive, direct / database marketing, & consulting).➪ Competency & Capability Assessment: Critical analysis of services & skills throughout entire network. Benchmarking of marketing services & CRM-oriented offerings. ➪ Merger & Acquisition: Development of assessment criteria & vetting frameworks for potential CRM firm acquisitions. Co-led research & analysis for evaluating 500+ CRM firms & participated in candidate vetting process.➪ New Business Team Support: Assistance in cross-company pitches, identification of necessary marketing services resources, & determination of appropriate corporate participants. Content development for prospects with database marketing & CRM needs.Accomplishments include: ❖ Received senior management buy-in to recommended M&A approach. Extensive analysis & related documentation provided recommendations for acquisition candidates, foundation for necessary due diligence, & anchor for partnership negotiations.❖ Identified organizational service gaps & drove realignment / reconstitution of multiple corporate entities (e.g., formation of the Leo Burnett Customer Group – a cross-agency direct, relationship & retail marketing company). Improved integration of assets by defining process, protocols, & rules of engagement for various companies under corporate umbrella.

Greater Chicago Area

Managed staff & client relationships for portfolio of direct marketing / database marketing clients. Responsible for daily account management (client interaction, team supervision, program execution, budget, status reporting) & long-term business development (account planning, client growth, roster expansion).➪ Business Strategy & Planning: Development of integrated marketing communications plans for acquisition, retention, expansion, & winback initiatives.➪ Marketing Program Design & Implementation: Logistics, data flow, audience definition, vendor selection & coordination, technical specs, data prep & processing, project management, tracking & reporting.➪ Technical Consulting: Data assessment, integration & migration to support marketing analysis & initiatives. Evaluation of client data resources / structures leading to recommendations for enhancing marketing information.➪ Analytics: Marketing opportunity identification, exploratory data analysis, customer profiling & segmentation, geospatial analysis / mapping, program performance analysis, payout & ROI projection / evaluation.Accomplishments include: ❖ Handraiser campaign for Eli Lilly’s DTC launch of Prozac; circulation planning for Hallmark At Home Catalog (12MM+ peak circulation); Ameritech consumer direct mailings (40+ mailings; 45MM+ pieces).❖ Turnkey lead management process for relaunch of Oldsmobile’s Eighty Eight LSS. Coordination & management of agency personnel, client marketing & I/T staff, telemarketing providers, fulfillment vendors, & retailer network. Success led to expansion of process for all other models in franchise.❖ Marketing information needs assessment, database enhancement / development engagements with Disney Institute, Oldsmobile’s 800# network, & McCaw Cellular.❖ Sales matches, cluster profiling, RFM, geospatial analyses for Oldsmobile, Jenn-Air, Hallmark at Home Catalog Amoco.Additional titles held: Account Manager, Senior Database Analyst, Database Analyst

Greater Chicago Area

Leo Burnett Media (Starcom Worldwide): Initial focus on traditional print & broadcast buying / planning. Direct marketing test involvement led to role as media group liaison for all agency direct marketing projects. Extended assignment managing P&G’s Luvs Diaper Club (loyalty program) resulted in full-time direct marketing commitment & transfer to Leo Burnett Database Marketing Group.