Led a team of 9 salespeople generating growth and success in an extraordinarily competitive market throughout the pandemic and beyond.

Broker of several high profile California wine brands.

•Responsible for introducing new products, product placement and establishing new accounts•Maintains strong relationships with established key accounts customers and independent account customers while growing incremental business•Actively develops and achieves product placement in major chain and key accounts•Researches and developed strategies and plans which identify marketing opportunities, direct marketing, and new project development•Develops and attains profit goalsReviews and helps develop pricing•Conduct sales, training and merchandising meetings•Works with distributor sales and management to obtain objectives•Surveys market to ensure execution of objectives•Participates in the development and execution of new project proposals• Leads and develops sales force in California

Orange County Sales Manager for Vintage Wine Marketing (Broker, Distributor, and Importer) of Fine Wine.• Hired, trained, and developed Southern California salesforce• Regional sales increase of 20% over prior year dollar volume• Built extensive relationships throughout Southern California, both Broad Market & Regional Chains• Served as Leader/Mentor to recruited sales reps• Proven sales and management track record• Specialized in strategic account development• Established broker sales territory in Orange County and Long Beach areas, growing business from a zero base to over $1 million in sales

Sales Manager and Broker for Alexander Murray Scotches and Amethyst Gin• Introduced and sold fine Scotches, Vodkas, and Gin to an open market• Achieved over $95,000 in sales from a zero base• Advised company owners on business development and marketing strategies during transition to nationwide distributorship association• Facilitated trainings, tasting events, and education seminars for frontline and retail sales agents

• Lead Wine Connection in sales, with over 500 cases sold to over 35 accounts

• Increased sales on an average of 4-15%, year over year, taking Newport territory from $4.2M to $4.9M. • Consistently met and exceeded sales expectations by achieving an average of 55 out of 75 quotas every month as well as meeting strenuous KPI goals.• Balanced business-building and relationship-building expectations, with uniquely assigned accounts and customers.• Developed excellent long-term relationships with customers through consistent quality service, accurate order entry and expedited processing of back orders and credit memos.• Guided accounts through complete sales cycle: from introductory presentations, through consultation and build of menu listings and complete servicing of the account needs on an on-going basis.• Team leader for end of month quota attainment; driver for end of month closing outcomes and success; widely regarded as the workhorse of the Sales Division in meeting and exceeding Team goals.• • Maximized customer satisfaction by assessing client needs in personalized, on-site sales calls. Consistently met and exceeded client needs by bridging extensive wine knowledge and sales programming with the unique goals and needs of the account. • Reviewed and strategized with customers regarding questions on products, prices, and availability to enhance consumer sales.• Collaborated with colleagues to exchange selling strategies and marketing information.• Promoted product placements in accounts through seminars, tastings, supplier sales calls, and other special events.• • Made networking and building contacts a priority routine throughout run of daily sales calls. Maximized potential share of the marketplace over time, with a varied strategy toward building customer base.• Successfully participated in various incentive programs and contests designed to increase sales and distribution of product in the marketplace. • Researched and planned organized routes within designated territory to maximize efficiency and time in the field.•

• Strengthened education and knowledge for sales success through pouring, tasting, and educational events; supplier purchasing

Responsible for daily staffing and management of the Stearns Wharf Vintners Tasting Room.Managed all wholesale account sales for Southern California region for Santa Ynez Winery.Increased account base by 500%, and sales by 1000%, by cold calls and presentations to new and existing clients in the on and off premise market.Honed skills in influencing and motivating consumer action toward purchase; developed extensive ability to meet and network with a wide spectrum of potential end-buyers of our wines.

Managed day to day pro shop operations in an exclusive, private Country Club setting.Duties included oversight of the starting system, merchandising sales and inventory, and conducting golf lessons.Applied skills gained in PGA business school to motivate and drive member purchasing behaviors, and golfing success.Played extensively in local and regional professional events.

Managed day to day golf shop operations including merchandising, sales, and inventory management.Capitalized on long-term community relationships to support business growth and development.Facilitated accurate management of the tee time starting system.Conducted 6-10 golf lessons per week, including monthly Junior Golf Clinics.Golf Coach, La Cumbre Jr. High School, 1990 and 1991.