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Marketing and media executive with 30+ years experience in multi-channel media strategy, Direct Response lead and sales generation, digital marketing, ROI-based data analytics and optimization, executive leadership and new business development.Deep experience driving integrated marketing and media strategies for seven leading advertising agencies/marketing companies and 200+ clients in verticals of healthcare insurance, financial services, education, telecommunications, retail and packaged goods. Analytics suite of skills includes "front-end" lead acquisition metrics, "back-end" conversion funnel tracking, pro forma predictive modeling, weighted-market indexing and segment-based communications architecture."If you can't measure it, you can't manage it. Measurement & Analytics drive success!"
The Zigginus Company
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FounderThe Zigginus Company Jun 2022 - PresentLewes, Delaware, United StatesMarketing Strategy; Multi-Channel Planning; Data Analytics & Optimization
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Evp, Strategic Marketing ArchitectSweetscience Marketing Jun 2017 - May 2020Greater Philadelphia AreaA Division of Punch Innovations, LLC. -
Strategic Multi-Channel Marketing & MediaDave John Feb 2017 - Jun 2017Greater Philadelphia AreaTransformational leader driving data-driven multi-channel marketing & media strategies and tactics as well as ROI analytics and optimization of channel mix for B2C and B2B clients. New business growth strategies, including design and build of corporate "value" platforms, strategic marketing plans and consumer segmentation & profiling to find “new” audiences and fuel expansion.Direct | Digital | Data Analytics | New Business Development
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Vp, Channel MarketingDirect Holdings Global Jun 2015 - Jan 2017Washington D.C. Metro AreaLed the development of integrated, multi-channel media strategies, inclusive of "traditional" channels (long- and short-form cash TV, satellite, PI) as well as digital channels (email, search, social, content strategies) to drive profitable revenue growth for this leading direct marketer of entertainment-based products and experiences. Also, affiliate marketing and 3rd-party Amazon seller management. -
Founder & Chief Marketing OfficerD3 Marketing & Advertising Sep 2014 - May 2015Greater Philadelphia AreaMarketing and advertising firm specializing in Direct & Digital Marketing and Data AnalyticsServices included:- Integrated marketing & media plan development (traditional, direct response, digital, social, mobile) in support of lead and customer acquisition- Direct Response marketing strategies and tactical plans (DRTV, Print, DM, Email, Display, Search)- Social Media & Content Marketing strategies - Data measurement & analytics that quantify front-end and back-end… Show more Marketing and advertising firm specializing in Direct & Digital Marketing and Data AnalyticsServices included:- Integrated marketing & media plan development (traditional, direct response, digital, social, mobile) in support of lead and customer acquisition- Direct Response marketing strategies and tactical plans (DRTV, Print, DM, Email, Display, Search)- Social Media & Content Marketing strategies - Data measurement & analytics that quantify front-end and back-end (i.e. conversion funnel tracking, customer acquisition, lifetime value) ROI of marketing initiatives- 4Cast marketing and media pro formas: "Using today's business data to inform tomorrow's marketing success"- New business development growth strategies (organic and new)- Content development, design and structure of new business proposals Show less
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Managing Partner, Svp, Marketing And Channel IntegrationStar Group 2004 - Aug 2014Greater Philadelphia AreaLed the development of integrated marketing and media strategies and tactics with "Channel Delivery" group, inclusive of traditional media, direct & digital media and social media.Spearheaded the agency's Direct Response media planning and analytics competencies.Optimized the use of measurement tools, approaches and dashboards to quantify the impact, yield and ROI of traditional and digital marketing initiatives.Initiated the development of ROI-based pro forma… Show more Led the development of integrated marketing and media strategies and tactics with "Channel Delivery" group, inclusive of traditional media, direct & digital media and social media.Spearheaded the agency's Direct Response media planning and analytics competencies.Optimized the use of measurement tools, approaches and dashboards to quantify the impact, yield and ROI of traditional and digital marketing initiatives.Initiated the development of ROI-based pro forma projections and allowable cost-per-acquisition tables to inform marketing approach and drive media testing.High-level presentation skills and key role in development and presentation of new business proposals and key contributor to agency wins."Nobody does DRTV better."- Client, Independence Blue Cross"One of the best direct response media professionals in the country."- CEO, DMW Worldwide"Dave's presentation skills are scary. His ability to translate complex ideas and connect with his audience is so impressive."- Client, Star Group"Dave's analytical approach to marketing and media solutions bring real value to our advertising spend."- Marketing Director, Philadelphia tourism marketing firm Show less -
Director Of Media Services (Short-Form)Cesari Response Television 2002 - 2004Malvern, PaRecruited by this leading infomercial media planning and buying firm to plan, launch and grow a complementary short-form DR division (:30/:60/:90/:120) to support current clients and acquire new ones.
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Partner, Svp Media ServicesDmw Worldwide 1992 - 2002Wayne, PaSenior-level position responsible for the development and management of all media proposals, strategies and campaigns for this leading Direct Response marketing agency.Built full-service in-house DR media division from the ground up. Managed media billings growth rate of 20%-40% per year over the first five years.Spearheaded the media planning and management of direct response customer acquisition campaigns for 12 Blue Cross Blue Shield plans throughout the U.S.Developed initial… Show more Senior-level position responsible for the development and management of all media proposals, strategies and campaigns for this leading Direct Response marketing agency.Built full-service in-house DR media division from the ground up. Managed media billings growth rate of 20%-40% per year over the first five years.Spearheaded the media planning and management of direct response customer acquisition campaigns for 12 Blue Cross Blue Shield plans throughout the U.S.Developed initial test matrices and led rollout for Fireman's Fund direct response auto insurance. Show less
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Media DirectorDevon Direct Jan 1990 - May 1991Berwyn, PaTop-level management responsibility for the strategic development, presentation and implementation of all media proposals (B2C and B2B) for all clients of this $94MM direct marketing advertising agency. Conceptualized, wrote and presented more than 55 formal presentations for 11 clients in 1990 alone.
Dave John Skills
Dave John Education Details
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Temple UniversityCommunications/Advertising
Frequently Asked Questions about Dave John
What company does Dave John work for?
Dave John works for The Zigginus Company
What is Dave John's role at the current company?
Dave John's current role is 40+ years of Driving Business.
What is Dave John's email address?
Dave John's email address is dj****@****up1.com
What is Dave John's direct phone number?
Dave John's direct phone number is +185648*****
What schools did Dave John attend?
Dave John attended Temple University.
What skills is Dave John known for?
Dave John has skills like Integrated Marketing, Direct Marketing, Advertising, Digital Marketing, Marketing Strategy, Email Marketing, Digital Strategy, Analytics, Mobile Marketing, Online Marketing, Digital Media, Direct Mail.
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