Dave John Email & Phone Number

Lewes, Delaware, United States

Marketing Strategy; Multi-Channel Planning; Data Analytics & Optimization

Greater Philadelphia Area

A Division of Punch Innovations, LLC.

Greater Philadelphia Area

Transformational leader driving data-driven multi-channel marketing & media strategies and tactics as well as ROI analytics and optimization of channel mix for B2C and B2B clients. New business growth strategies, including design and build of corporate "value" platforms, strategic marketing plans and consumer segmentation & profiling to find “new” audiences and fuel expansion.Direct | Digital | Data Analytics | New Business Development

Washington D.C. Metro Area

Led the development of integrated, multi-channel media strategies, inclusive of "traditional" channels (long- and short-form cash TV, satellite, PI) as well as digital channels (email, search, social, content strategies) to drive profitable revenue growth for this leading direct marketer of entertainment-based products and experiences. Also, affiliate marketing and 3rd-party Amazon seller management.

Greater Philadelphia Area

Marketing and advertising firm specializing in Direct & Digital Marketing and Data AnalyticsServices included:- Integrated marketing & media plan development (traditional, direct response, digital, social, mobile) in support of lead and customer acquisition- Direct Response marketing strategies and tactical plans (DRTV, Print, DM, Email, Display, Search)- Social Media & Content Marketing strategies - Data measurement & analytics that quantify front-end and back-end… Show more Marketing and advertising firm specializing in Direct & Digital Marketing and Data AnalyticsServices included:- Integrated marketing & media plan development (traditional, direct response, digital, social, mobile) in support of lead and customer acquisition- Direct Response marketing strategies and tactical plans (DRTV, Print, DM, Email, Display, Search)- Social Media & Content Marketing strategies - Data measurement & analytics that quantify front-end and back-end (i.e. conversion funnel tracking, customer acquisition, lifetime value) ROI of marketing initiatives- 4Cast marketing and media pro formas: "Using today's business data to inform tomorrow's marketing success"- New business development growth strategies (organic and new)- Content development, design and structure of new business proposals Show less

Greater Philadelphia Area

Led the development of integrated marketing and media strategies and tactics with "Channel Delivery" group, inclusive of traditional media, direct & digital media and social media.Spearheaded the agency's Direct Response media planning and analytics competencies.Optimized the use of measurement tools, approaches and dashboards to quantify the impact, yield and ROI of traditional and digital marketing initiatives.Initiated the development of ROI-based pro forma… Show more Led the development of integrated marketing and media strategies and tactics with "Channel Delivery" group, inclusive of traditional media, direct & digital media and social media.Spearheaded the agency's Direct Response media planning and analytics competencies.Optimized the use of measurement tools, approaches and dashboards to quantify the impact, yield and ROI of traditional and digital marketing initiatives.Initiated the development of ROI-based pro forma projections and allowable cost-per-acquisition tables to inform marketing approach and drive media testing.High-level presentation skills and key role in development and presentation of new business proposals and key contributor to agency wins."Nobody does DRTV better."- Client, Independence Blue Cross"One of the best direct response media professionals in the country."- CEO, DMW Worldwide"Dave's presentation skills are scary. His ability to translate complex ideas and connect with his audience is so impressive."- Client, Star Group"Dave's analytical approach to marketing and media solutions bring real value to our advertising spend."- Marketing Director, Philadelphia tourism marketing firm Show less

Malvern, Pa

Recruited by this leading infomercial media planning and buying firm to plan, launch and grow a complementary short-form DR division (:30/:60/:90/:120) to support current clients and acquire new ones.

Wayne, Pa

Senior-level position responsible for the development and management of all media proposals, strategies and campaigns for this leading Direct Response marketing agency.Built full-service in-house DR media division from the ground up. Managed media billings growth rate of 20%-40% per year over the first five years.Spearheaded the media planning and management of direct response customer acquisition campaigns for 12 Blue Cross Blue Shield plans throughout the U.S.Developed initial… Show more Senior-level position responsible for the development and management of all media proposals, strategies and campaigns for this leading Direct Response marketing agency.Built full-service in-house DR media division from the ground up. Managed media billings growth rate of 20%-40% per year over the first five years.Spearheaded the media planning and management of direct response customer acquisition campaigns for 12 Blue Cross Blue Shield plans throughout the U.S.Developed initial test matrices and led rollout for Fireman's Fund direct response auto insurance. Show less

Berwyn, Pa

Top-level management responsibility for the strategic development, presentation and implementation of all media proposals (B2C and B2B) for all clients of this $94MM direct marketing advertising agency. Conceptualized, wrote and presented more than 55 formal presentations for 11 clients in 1990 alone.