Dave Marsh Email & Phone Number

Background:A resourceful self-starter with extensive experience in marketing, business development and sales leadership roles within start-up and established B2B and B2C environments. A strategic mindset with a deep professional services and consulting background with a driven focus on delivering client services that exceed expectations. Strong focus on exceeding top line targets and aligning solutions to drive business value and a return on investment.Core Competencies: • Sales strategy and lead generation development, alignment of sales process with buyer’s journey, driving efficiencies in sales cycle management, pipeline improvements and tracking of key metrics.• Passion for customer success, developing and nurturing long-term client relationships, proactive communications, pre-emptive problem solving – succinct communication skills, detail oriented, diligent project management – advocate for collaboration, teamwork and creative brainstorming.Selected Specialties & Achievements:• Experienced in managing complex sales processes with C-level executives, proficient in delivering a consultative selling approach, rooted in active listening, in order to present solutions that address and solve customer needs.• Conducted over $9.3M in professional services consulting in the form of marketing research projects across a wide variety of industries; both qualitative and quantitative, such as voice of the customer, customer/user experience, product development, brand positioning and messaging to delivering analysis and insights that address business objectives.• Successful track record in development of go-to-market customer acquisition programs, from strategy development in understanding the buyer’s journey to lead generation and qualification, lead scoring, lead distribution and tracking, lead nurturing and CRM implementations.• Strong focus on collaboration with marketing and sales teams to continuously improve lead qualification, pipeline management, forecasting managing the sales cycle.Experience with:• Technology and Software as a Service (SaaS) Start-ups• CRM Design, Training & Deployment (Salesforce, Hubspot, Zoho)• Market Research & Insights – Design, Data Collection & Analysis (Qualtrics, Recollective, MarketSight, Google Analytics)• RFP & Proposal Creation, Investor Decks & Presentations (PowerPoint, Prezi, Zoom, Speaker/Presenter, Panelist)• Website Creation, Landing Pages & email Marketing (WordPress, Squarespace, Unbounce, MailChimp, Hotjar)• Project Management (Basecamp, Smartsheet)

Listed skills include Strategic Partnerships, Marketing Strategy, Product Marketing, Strategy, and 19 others.

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  Colorado State University

  Marketing