I apply my broad and deep marketing and business management experience in managing the Water Equipment and Policy Research Center (WEP). I am also an accomplished writer with an extensive portfolio of creative publicity and promotional programs. Here are some of my accomplishments.Water Equipment and Policy Research CenterGrew WEP from 5 to 15 membersGenerated more than $9 million in water researchManaged the participation of more than 30 university researchers and 75 postdocs and graduate students at two research universities.Culligan InternationalAs Culligan’s Director of Marketing I developed a global brand identity that re-positioned the brand across multiple channels.Created a media relations program that countered negative press and created Culligan’s first crisis communications program. Launched new retail water filter and conditioning products, packaging, and merchandising to strengthen the line.Johnson ControlsAs Director of Marketing, created strategic programs to grow JCI’s position in the private label and branded automobile battery business. Simplicity Outdoor Power EquipmentNegotiated NFL and Big 10 sports licensing agreements to create a new sports product line.