Dave Wasserman Email & Phone Number

Chicago, Il

Chicago, Illinois, United States

As head of creative on State Farm, I oversaw all integrated programming and campaigns for the brand inclusive of broadcast, digital, social, audio, media integrations and partnerships.

Chicago, Il

Chicago, Il

Oversaw all work coming out of Slim Jim, Marie Callender's, Banquet, LEER and the Chicago Bears with a primary focus on brand strategy, digital/social content and integrated programming.

Chicago, Il

Served as Creative Director on Slim Jim and Orville Redenbacher under ConAgra Foods. Specializing in integrated programming, I oversaw the creation and execution of content across digital, CP and retail channels.Prior to ConAgra, I served as Creative Director on our Mike's Hard Lemonade business where I led the creation of our "mikehacks" program – rated by Forbes as one of the 3 best integrated campaigns of 2015. In addition to its success, the program marked the brand's strategic… Show more Served as Creative Director on Slim Jim and Orville Redenbacher under ConAgra Foods. Specializing in integrated programming, I oversaw the creation and execution of content across digital, CP and retail channels.Prior to ConAgra, I served as Creative Director on our Mike's Hard Lemonade business where I led the creation of our "mikehacks" program – rated by Forbes as one of the 3 best integrated campaigns of 2015. In addition to its success, the program marked the brand's strategic shift away from traditional advertising in an effort to focus on channels where its Millennial target would be more receptive to its messaging. My role in helping navigate this creative strategy strengthened the agency's relationship with this new client. Show less

As a creative on our cornerstone Kimberly-Clark account, I helped create and lead all integrated program ideas and creative executions on the Scott Brand, including the award-winning "Tube Empire" and "Tube Commute." After three years on Scott, I switched to Cottonelle where I led the creation and execution of the Effie and Pro Award-winning, "Test Your Cleaning Logic" program that included TV, print and digital content executions.

Served as Senior Copywriter on our Miller Lite business helping to create several shopper marketing, retail and promotional programs, including the national Miller Lite football and baseball programs. Also developed a strong understanding of how to tailor creative programming to meet customer-specific needs.

As Jr./Copywriter on McDonald's, I helped concept and execute retail and promotional programs across everything from Happy Meals to multi-cultural efforts to some sweet test market foods you've never even heard of. If you had a mouth, it was my job to make sure you wanted McDonald's in it.

Cooking up Happy Meals and dreams for McDonald's.