My life is unspectacular, but satisfying. Fulfilling? Still working on that one. What makes a life fulfilling anyway? I've described the writing of my book, "The Daily Undoing: Being Better at Being Human" a cathartic experience. Based on the daily podcast of the same name, in which I "audio-blogged" every day through 2020, the book was originally designed to provoke thoughts in others. What ended up happening is that it did so within me. Still does. It was only after I had edited the final manuscript that I came up with the final subtitle. And to be clear, the phrase, "being better at being human" is not a decree from some self-annointed "guru", it is a description of where I'm at in my "midlife catharsis". The 366 "action pages" of the book can be used by anyone, I feel, to sharpen their 8 pillar competencies, but my candid admission is this. I, myself, continue to reference these things I wrote about every day, wondering if I'm living the brand. This is me working on being better at being a human, a husband, a father, a teacher, a friend and so on. And what I think I'm finding is that "being better", as long as there is progression, is better than assuming we are "best".I am a 20 year post secondary educator, with a geeked-out passion for all things brand and marketing. My consulting company, Triceratops Brand Logic helps companies with both, and I try to bring the work that I do in that "real world" (God I hate that term) into my classroom (which I guess is my "unreal world"). I've co-authored several marketing textbooks in the US and Canada, including Canada's current best seller. I'm proud of this fact, but I temper my ego by acknowledging that textbook sales are different than individually motivated book purchase decisions. So, calm down dude. More than anything I like to watch, more than be seen; listen, more than talk; and spy more than be spied upon. Like I said, there's nothing much to see here.