David B. Email & Phone Number

Focussing on digital marketing, marketing strategy, oncology sector - Taking the opportunity to create a professional development programme and to attend courses and training relevant to my needs.

Birmingham, England, United Kingdom

United Kingdom

Uk

Molecular Diagnostics for Bladder Cancer, Breast Cancer and CML, within an exciting European team, role is to bring the benefits of rapid, accurate, easy to use cancer diagnostics to patients in the UK.Oncology Sales Lead for the UK and working collaboratively with established business Sales Colleagues across all UK territories. Market creation Sales role, identifying opportunities for early adoption of new products creating demand, generating leads, successfully building a new market, developing key relationships within the Oncology sector, raising awareness, gaining market insight, and developing early adopters.Working closely with Marketing, competitor analysis and keeping up with current trends and thought leaders via web and social media.

Molecular Diagnostics, Digital Imaging.Working with Oncology, Pathology and Cytogenetics labs to optimise their diagnostic solutions. Focus on automation solutions, Oncology, and Pathology Imaging. Leveraging Key Opinion Leader relationships across the Genetics , Oncology and Pathology sectors. proactive player in the EU Team, introducing novel ideas, creative strategies and selling tools, and supporting marketing with market data and commercial knowledge.Implemented new ideas and strategies for organisational cross matrix collaboration.Proactively developed novel automated excel tools for translating, and grouping 300+ product portfolio with highly complex sales patterns across all European customers into simple clear monitoring and sales gap opportunity identification for use at European, Country, regional and sales territory level, to enable successful activity targeting, and understanding of a complex market.

Office And Field Based

Management of UK oncology portfolio, providing Marketing support to internal organisation and customers; Support to Northern Europe at a strategic management level with sales and market analysis, forecasting and working with EU and global marketing. Product Launch, pricing, targeted campaigns, competitor analysis, market development.Highly creative with event management, and executing successful customer loyalty programmers, advertising and design/production of marketing materials with extensive experience of working with regulatory on key messages and Marketing Materials. Very strong design skills coupled with excellent commercial understanding. I enjoy creative data analytics, have designed & implemented novel gap analysis sales tools to Europe to rationalise complex portfolio sales data and translate into opportunities for sales teams. this was developed into an ipad app for Europe wide use. Developing relationships with other Pharma company. Have achieved significant growth in key companion diagnostic market.Strong relationships across much of the UK/Ireland/ Europe Pathology and oncology sectors (Haematology and Solid Tumour) recruiting national and international speakers.Market research, key stakeholders, identifying and supporting with clinical studies. Support to Market access resulting in successful inclusion of product in National guidelines.Delivered internal Marketing campaign consisting of visual and copy messages to EMEA colleagues to showcase achievements and create best practice motivational climate. These received commendations from senior leaders, and helped to drive business.Internal auditor: audits over several years across areas of diagnostic division in Abbott, identifying areas for improvement in business processes.

Maidenhead, Berkshire

Marketing role specialising in added value, customer retention, and developing existing business.Developed and implemented Customer Care Programme in UK/Ireland to retain and grow existing business. Designed and developed first software solution (ACT) and manually populated (by telesales) first UK /Ireland CRM database for Oncology, Pre/Post Natal, Haematology diagnostics across the UK and Ireland achieving approximately 80% market coverage with 'opt in status' in accordance with legal and regulatory procedures. Maintained regular contact with all contacts by e-mail and telephone. This successfully underpinned the business, maximising sales and generated opportunity for the external sales force and provided a valuable highly appreciated support channel for our customers.Role involved: Development, promotion, and implementation of an 'opt in' customer care programme, development of sophisticated market segmentation capabilities to match contacts with relevant information, offers, product launches, technical bulletins updates and product availability via bi-monthly e-marketing communications.role also involved extensive telephone support, and internal training and management of the whole 'customer experience' On successful implementation and delivery of the programme in the UK the model was exported to other European countries, where I played a project management role, and IT support and software training role in supporting my European colleagues in the software implementation and in synchronising effective commercial activities across our 'best practice' European team.Working with an external consultant, provided excel solutions for several European countries to complex data formatting and mass data export from the Customer care programme databases to enable population of current SF.COM, and advised on design to enable customer segmentation.

Maidenhead, Berkshire

Telephone based role advising and training patients and supporting their technical product needs.Technical troubleshooting, training internal colleagues, and worked extensively with marketing to segment market and identify specific patient groups, their needs, and to produce support materials aimed at each group with diabetes. E.g. Elderley, Young, footcare, guide to drinking, looking after your eyes etc.

Maidenhead, Berkshire

Customer focussed role, supporting with product, regulatory and supply management.working closely with Sales and marketing Directors and European colleagues, developed a supply and demand 'buffer system' to minimise customer and patient impact. Role involved managing sensitive product supply and backorder issues. Customer support and ensuring smooth interaction with other internal customer departments.

Henley-On-Thames

Main function to identify and create new business. Extensive telesales,database building, customer and product portfolio segregation.Customer Care and field travel with Marketing Director. Key account management and retention.Key aspects of role: building customer loyalty,and translating Directors vision to commercial success.

Marlow, Buckinghamshire, United Kingdom

High Profile Sports TV and media production company. Generating sales leads, managing accounts and stock inventory, creating customer campaigns and marketing materials. Supporting on film shoots, working with local and National media on promotions. Working with Football Fan clubs, National Retail chains, on merchandising and selling product. Supporting on National Launch campaigns. Working closely with the company directors to generate Sales.

Bachelor Of Arts (B.A.), Three Dimensional Design

Three Dimensional Design

Btec National Diploma, Media Arts Technology 2 Years Full Time, Merit

Film and TV production, editing, storyboarding, presenting, creative directing, photography, advertising, marketing, business studies.

Btec National Diploma - 2 Years Full Time, Graphic Design, Advertising, Design Thinking

Activities and Societies: Graphic Design, Photography, Print, Advertising, Packaging Design. Design theory, history and culture..

Education record

Activities and Societies: 1st year of A'Levels in Biology, Chemistry, ART 7 O-Levels including Human Biology, Chemistry, Art, Mathematics.