David Everson Email & Phone Number

Kihei, HI, US

Long Beach, California, US

• Directing the Product Marketing and Industry Marketing Group’s go-to-market strategy for product messaging and positioning, along with the Customer Marketing Group to ensure customers retention and use of Laserfiche.
• Develop the vision for Laserfiche market development and go-to-market implementation in core industries, including Government, Education, Financial Services, Healthcare and Manufacturing.
• Provide analysis and strategy mapping for growth opportunities in new markets, such as Healthcare and Manufacturing, from branding, lead generation to sales enablement and pricing strategy research and recommendation.
• Bring together cross-functional teams to create differentiating value propositions, solution packaging and marketing communications programs—from industry survey, content creation, lead generation campaign execution.

Portland, Oregon, US

Integrated Marketing Strategy & Operations that drives the creation and execution of strategic plans to determine the look, feel, and experience in Columbia’s North America Brand Environments, specifically DTC and channel retail store format development. Directs in-store marketing directives, visual merchandising standards, as well as the development of.

Hillsboro, Oregon, US

Develop and execute global marketing strategies to expand the company’s brand recognition, market share and revenue growth: B2B SaaS, mobile device hardware security, and new product development. Develop and oversee B2B digital presence including development and maintenance of corporate websites, B2B Ecomm sites and Web analytics:- Translate consumer data.

Hillsboro, Oregon, US

Lead a marketing team that developed and positioned new products to market, enabling sales, and activating marketing channels. This includes product positioning, demand creation and monetization of the key product strategies.- Introduce new products and pricing strategies based on market trends and competitive analysis.- Full P&L responsibility including.

Lake Oswego, OR, US

Developed all marketing strategies for KinderCare: new B2C family acquisition strategies and current family retention activations. - Responsible for developing and executing seasonal marketing strategies, promotions, advertising, and agency resources. - Project management lead, for full company business integration. - Budget management and invoice.

• Direct and develop the creative vision and strategies for key clients:- Set brand marketing direction- Creative direction from concept generation through direct-to-consumer roll out- Establish long-term marketing.
• Managed internal staff in developing effective on-target design solutions, programs and strategies.
• Identify, anticipate and predict targeted consumer buying trends and retail developments to ensure product leadership.

Beaverton, OR, US

• Direct all strategic planning associated with retail marketing and execution:- Create marketable retail consumer concepts- Develop/implement visual marketing, window communication and in-store merchandising;- Establish.
• Ensure business planning, marketing and sales functions drive and support retail profitability.
• Provide ongoing direction for country-developed retail marketing programs, analyze and evaluate effectiveness.
• Develop seasonal sell-in tools for internal and external go-to-market process.
• Manage all budget aspects of regional marketing programs including estimated cost for design/development and production.

Beaverton, OR, US

• Directed strategic planning, forecasting and implementation of profitable Nike managed retail spaces.
• Developed relationships with national strategic accounts to maximize Nike brand identity and sell through.
• Supervised and mentored business planners to ensure appropriate assortment buying plans, stock-to-sales ratios and profitability for Nike managed spaces.
• Executed retail marketing initiatives with key account sales and marketing teams.
• Managed regional budget for shop build-outs, installation and ongoing visual merchandising support.
• Executed Nike legal contracts with key accounts.