David Bach work email
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David Bach is a President and Founder at Bach Marketing Partners. He possess expertise in marketing strategy, strategic planning, segmentation, product marketing, direct marketing and 45 more skills. Colleagues describe him as "David is a highly talented and accomplished marketing professional with extensive knowledge and experience in a variety of markets. His marketing savvy and passion for doing the right thing always came through in everything he executed at Bach Marketing. David is not only one of the smartest, hardest working people I’ve ever have the pleasure to work with…he’s also an incredible team player. David is the consummate professional, dedicated to his craft and committed to delivering results. If you are looking for a results-oriented marketing professional who consistently delivers the goods, David is your guy. He is a delight to work with, and I would be honored to recommend David to any organization." and "David helped develop marketing materials for the launch of a new grant cycle at our foundation. He was incredibly professional at each step of the project, not just presenting great design ideas (which he did do!) but prior to presenting designs, he went through a very thorough process in identifying our brand and our marketing needs, interviewing key employees and personnel, doing his own research, and delivering a written document as a starting point, to ensure that we were all working in the right direction with the same goals and objectives. The designs he presented were diverse, fresh, interesting and engaging. He was very patient with edits and ultimately we received a fantastic marketing piece. We have already begun working with him on an additional project, developing a tag line, and my work with David at my previous position was similarly exemplary. I highly recommend David and will absolutely work with him again!"
Bach Marketing Partners
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President And FounderBach Marketing PartnersNew York, Ny, Us
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President & FounderBach Marketing Partners 2008 - PresentGreater New York City AreaBach Marketing Partners is a creative, strategically-focused ad agency / marketing consultancy specializing in advertising and brand communications, strategic marketing, and marketing intelligence services. The firm is an integrated brand communications provider - delivering both traditional and online / digital marketing and advertising solutions - with a mission of helping transform organizations into smarter, sharper, better versions of themselves. From website design to video production to social media to traditional marketing communications and marketing research solutions, the firm is a leading-edge, results-oriented, marketing solutions provider.
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Adjunct ProfessorDesales University, Northampton Community College 2010 - PresentLehigh Valley, PennsylvaniaAdjunct Faculty and Lecturer of Marketing, Advertising, and Strategic Planning at DeSales University, Lehigh CC College, and Northampton Community College - all nationally recognized institutions of higher education.
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Senior Vice President / Retail Marketing DirectorWells Fargo 2005 - 2008Directed retail marketing / field marketing activities for WFHM as the largest retail mortgage lender in the US. Held oversite for over-arching strategy, execution of national go-to-market sales and advertising programs, research and data intelligence - to drive success of Wells Fargo's retail business and, most notably, its national sales force. Transformed culture by bringing marketing to forefront of sales initiatives. Served as senior marketing voice to sales leadership. Responsible for marketing team's alignment to sales goals and directives. -
Vice President, MarketingJpmorgan Chase 2000 - 2005Directed and managed product, marketing, advertising, and sales strategies and solutions in support of JPMorgan Chase's retail bank. Implemented nationally-recognized customer segmentation framework that transformed Marketing practice from product-centric to customer-focused and solutions-based. Managed Chase's largest retail consumer bank sub-segment - responsible for segment's planning, strategy, product offering, research, marketing execution, and overall performance. Advanced a multi-cultural marketing communications strategy to capture high-growth emerging segments. Led bank-wide team to reinvent Chase as a retail provider of investment and retirement services. -
Vice President, Product ManagementJpmorgan Chase 2001 - 2002Led bank-wide effort to increase profitability of under-performing branches located in low income markets, representing 20% of company's retail branch network. Included financial assessment to diagnose performance gaps, development of revenue-enhancing action plan, marketing plan creation and roll-out, new product offers, revised sales and servicing approach, customer research, "community development" financial literacy campaigns, re-alignment of in-field staff, branch 'look/feel' redesign. -
Vice President, Director Of Online Partnership MarketingJpmorgan Chase 2000 - 2001Directed Chase's online partnership marketing and growth strategy for its internet business, CurrencyToGo.com. Initiated, cultivated, and managed new and existing multi-million dollar online partnerships. Identified partner prospects to build brand. Determined deal structures. Negotiated terms. Led implementation of partnership agreements. Spearheaded online and offline marketing and advertising tactics. -
Director, Global Marketing Strategy And Product DevelopmentAmerican Express 1998 - 2000Directed worldwide marketing strategy and new product development efforts for company's global foreign exchange retail business, spanning 1,700 locations in 50+ countries. -
Global Product Marketing DirectorAt&T Jan 1990 - Dec 1998Greater New YorkDirected all ends of global marketing strategy, product, and brand management functions. Managed core acquisition, cross-sell, and retention programs targeting consumers and business customers for AT&T’s flagship international products. Led creation, launch, and ongoing management of new calling plan offers, bundles, and promotions in support of a $2 billion international long distance service. Managed customer base of over 7 million. Directed all retention and loyalty marketing for AT&T’s international consumer business. Directed all traditional and online advertising and marketing communications. Managed partnership marketing, marketing research, segmentation. Completed critical sales leadership assignment in Europe. Selected and trained as corporate spokesperson. Received multiple promotions during tenure. Received corporation's highest recognition awards. -
International Product ManagerAt&T 1996 - 1998Led creation, launch, and ongoing management of new calling plan offers, bundles, and promotions in support of $2 billion international long distance service. Managed team which held oversite of customer base of over 7 million. Managed country-level pricing by plan and customer price-mix. Led competitive response teams. -
Retention And Loyalty Marketing ManagerAt&T 1995 - 1996Directed all retention and loyalty marketing for AT&T's international consumer business. Oversaw all marketing and communications for AT&T's International True Rewards loyalty program. Created and launched new customer care program for company's most exclusive customer segment resulting in significant retention lift. Implemented new vulnerability database model to preemptively protect customers likely to leave. -
Global Marketing And Advertising ManagerAt&T 1993 - 1995Directed global marketing strategy and all creative executions and marketing tactics - spanning core acquisition, cross-sell, stimulation, and retention programs - targeting consumer and business customers for AT&T's flagship international product line. Completed special work assignment in Europe to sell company's global hotel partnership program. -
Senior Marketing Research ManagerAt&T 1990 - 1993Managed marketing research initiatives of all forms - both qualitative and quantitative - in support of AT&T's consumer and international businesses. Designed, executed and reported on studies spanning product launches, pricing, promotions, service evaluation, segmentation, strategy, brand communications, value proposition development, customer satisfaction, and tactical initiatives. Leveraged advanced statistical and multivariate applications. Skilled at questionnaire design, supplier management, focus group and IDI moderation, analytics, report writing, and client reviews.
David Bach Skills
David Bach Education Details
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Duke University (Fuqua), And The London School Of BusinessExecutive Education
Frequently Asked Questions about David Bach
What company does David Bach work for?
David Bach works for Bach Marketing Partners
What is David Bach's role at the current company?
David Bach's current role is President and Founder.
What is David Bach's email address?
David Bach's email address is da****@****hoo.com
What is David Bach's direct phone number?
David Bach's direct phone number is +161039*****
What schools did David Bach attend?
David Bach attended Duke University (Fuqua), And The London School Of Business, University Of Pennsylvania - The Wharton School, The George Washington University, The George Washington University.
What are some of David Bach's interests?
David Bach has interest in Davidbach@bachmarketingpartners, Com, Contact At, Davidbachco@yahoo.
What skills is David Bach known for?
David Bach has skills like Marketing Strategy, Strategic Planning, Segmentation, Product Marketing, Direct Marketing, Competitive Analysis, Marketing Communications, Analytics, Market Research, Customer Acquisition, Marketing, Integrated Marketing.
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