David Bach Email & Phone Number

New York, Ny, Us

Greater New York City Area

Bach Marketing Partners is a creative, strategically-focused ad agency / marketing consultancy specializing in advertising and brand communications, strategic marketing, and marketing intelligence services. The firm is an integrated brand communications provider - delivering both traditional and online / digital marketing and advertising solutions - with a mission of helping transform organizations into smarter, sharper, better versions of themselves. From website design to video production to social media to traditional marketing communications and marketing research solutions, the firm is a leading-edge, results-oriented, marketing solutions provider.

Lehigh Valley, Pennsylvania

Adjunct Faculty and Lecturer of Marketing, Advertising, and Strategic Planning at DeSales University, Lehigh CC College, and Northampton Community College - all nationally recognized institutions of higher education.

Directed retail marketing / field marketing activities for WFHM as the largest retail mortgage lender in the US. Held oversite for over-arching strategy, execution of national go-to-market sales and advertising programs, research and data intelligence - to drive success of Wells Fargo's retail business and, most notably, its national sales force. Transformed culture by bringing marketing to forefront of sales initiatives. Served as senior marketing voice to sales leadership. Responsible for marketing team's alignment to sales goals and directives.

Directed and managed product, marketing, advertising, and sales strategies and solutions in support of JPMorgan Chase's retail bank. Implemented nationally-recognized customer segmentation framework that transformed Marketing practice from product-centric to customer-focused and solutions-based. Managed Chase's largest retail consumer bank sub-segment - responsible for segment's planning, strategy, product offering, research, marketing execution, and overall performance. Advanced a multi-cultural marketing communications strategy to capture high-growth emerging segments. Led bank-wide team to reinvent Chase as a retail provider of investment and retirement services.

Led bank-wide effort to increase profitability of under-performing branches located in low income markets, representing 20% of company's retail branch network. Included financial assessment to diagnose performance gaps, development of revenue-enhancing action plan, marketing plan creation and roll-out, new product offers, revised sales and servicing approach, customer research, "community development" financial literacy campaigns, re-alignment of in-field staff, branch 'look/feel' redesign.

Directed Chase's online partnership marketing and growth strategy for its internet business, CurrencyToGo.com. Initiated, cultivated, and managed new and existing multi-million dollar online partnerships. Identified partner prospects to build brand. Determined deal structures. Negotiated terms. Led implementation of partnership agreements. Spearheaded online and offline marketing and advertising tactics.

Directed worldwide marketing strategy and new product development efforts for company's global foreign exchange retail business, spanning 1,700 locations in 50+ countries.

Greater New York

Directed all ends of global marketing strategy, product, and brand management functions. Managed core acquisition, cross-sell, and retention programs targeting consumers and business customers for AT&T’s flagship international products. Led creation, launch, and ongoing management of new calling plan offers, bundles, and promotions in support of a $2 billion international long distance service. Managed customer base of over 7 million. Directed all retention and loyalty marketing for AT&T’s international consumer business. Directed all traditional and online advertising and marketing communications. Managed partnership marketing, marketing research, segmentation. Completed critical sales leadership assignment in Europe. Selected and trained as corporate spokesperson. Received multiple promotions during tenure. Received corporation's highest recognition awards.

Led creation, launch, and ongoing management of new calling plan offers, bundles, and promotions in support of $2 billion international long distance service. Managed team which held oversite of customer base of over 7 million. Managed country-level pricing by plan and customer price-mix. Led competitive response teams.

Directed all retention and loyalty marketing for AT&T's international consumer business. Oversaw all marketing and communications for AT&T's International True Rewards loyalty program. Created and launched new customer care program for company's most exclusive customer segment resulting in significant retention lift. Implemented new vulnerability database model to preemptively protect customers likely to leave.

Directed global marketing strategy and all creative executions and marketing tactics - spanning core acquisition, cross-sell, stimulation, and retention programs - targeting consumer and business customers for AT&T's flagship international product line. Completed special work assignment in Europe to sell company's global hotel partnership program.

Managed marketing research initiatives of all forms - both qualitative and quantitative - in support of AT&T's consumer and international businesses. Designed, executed and reported on studies spanning product launches, pricing, promotions, service evaluation, segmentation, strategy, brand communications, value proposition development, customer satisfaction, and tactical initiatives. Leveraged advanced statistical and multivariate applications. Skilled at questionnaire design, supplier management, focus group and IDI moderation, analytics, report writing, and client reviews.

Executive Education

Management

M.B.A.

B.B.A.