David Becher Email & Phone Number

Charlotte, Nc, Us

Charlotte, Nc, Us

- Led the strategic marketing development and direct sourcing of Premier's private label brand, PremierPro™, overseeing a robust $51M portfolio. This diverse range of essential medical products includes Adult Incontinence, Cohesive Bandages, Pre-Filled Flush Syringes, Safety Lancets, Stethoscopes, Topical Skin Adhesives, Tourniquets, and Vaginal Speculums- Oversaw the submission of GPO bids, managing a comprehensive range of tasks such as handling RFIs, managing product catalog requests, validating cross-references, negotiating contract terms and conditions, and responding to RFPs across Premier contract groups: National, AscenDrive®, and SURPASS®- Collaborated with cross-functional teams to assess manufacturers and suppliers, optimizing product sourcing mix between international and domestic manufacturing sources to enhance portfolio profitability while maintaining quality standards - Managed product supply, quality, labeling, and specifications for existing products, ensuring compliance with regulatory standards and maintaining high standards of product excellence - Monitored GPO bid schedules and integrated feedback from Premier members to drive strategic decisions on new product additions to the PremierPro™ portfolio, ensuring alignment with market needs and maximizing customer satisfaction

Heidenheim, Baden-Württemberg, De

- Managed the company’s top strategic brand of superabsorbent (SAP) dressings with Zetuvit® Plus family, achieved sales of $1.3M in FY21, forecasted to achieve sales of $3.2M in FY22 while achieving a contribution margin of 57% and 54%, set an all-time monthly sales record of $347K in July 2022 for the brand, and overachieved sales growth target in both fiscal years for AWM portfolio by an average of 39%- Collaborated with Quality Manager and Supply Chain Manager during the stage gate process that delivers new collagen dressings to the US market (ColActive® PLUS Powder and ColActive® PLUS Ag Powder) while ensuring all key deliverables were met including FDA 510K submission, PDAC application, final master labels, local launch plans, 3-year usage forecast, pricing, and sales collateral- Recruited KOLs and assisted them on clinical evaluations, published a paper for the Wound Management & Prevention medical journal to help promote Zetuvit® Plus and ColActive® Plus Ag dressings as the new preferred dressing protocol for lower extremity wounds- Worked with sales enablement team to develop a new digital tool for the iPad with e-detailing of Zetuvit® Plus family products for the sales team to make a presentation that is interactive with their customers- Partnered with a strategic e-commerce customer Medical Monks to create HARTMANN product page, launched a 3-month marketing campaign including banner ad & customized email blasts to promote Zetuvit® Plus family products that resulted an increase in traffic to the website and $88K in new sales- Led the national Group Purchasing Organizations (GPO) consisting of Vizient, Premier, and HealthTrust with their contract bid process including Pre-Sourcing, Request for Information (RFI), and Request for Proposal (RFP) for all of HARTMANN product categories

- Responsible for cold callings on prospective patients in Central Ohio territory and validating marketing leads to share with the dentist (generated an average of 16 new consultations per week)- Communicated with all patients on the new COVID-19 patient protocols to ensure safety during office visits

Us

- Provided the golfers with on-course world-class customer services while upholding the Jack Nicklaus tradition

Dublin, Oh, Us

- Oversaw $811M medical national brand supplier spend across 29 manufacturers in the Performance Plus™ program. Advised a team of 2 national brand global sourcing associates selling the value of distribution, deriving market-leading fees/income, and generating channel marketing insights of IDN and GPO customers/competitors- Directly managed valuable national brand supplier relationships as their sales and marketing liaison to optimize more than 40 channel marketing activities, deployment tactics, new product introductions, positioning strategies, best practices, and executions- Responsible for all the Tableau data reporting dashboard and marketing research on all of our suppliers along with their competitors including suppliers financial scorecard, account planning, win/loss report, and market trends- Managed and collaborated among cross functional teams with multiple projects for suppliers to produce new categories and sourcing income- Managed risk/growth buckets with recommended mitigation plans to ensure our budgets are met each year- Earned several Tenacious awards from my manager for the creation of customer/supplier metric dashboard utilizing SQL, Alteryx, and Tableau to create best in class visual data and saving man hours for the team- Assisted our sales reps with products questions from emails and Salesforce.com including pricings, competitor products info, inventory, cross references, and sales selling tips• Proficient in the use of Tableau, SQL, Business Objects, Salesforce.com, PDF, Alteryx, and Microsoft Office

Dublin, Oh, Us

- Accountable for $24 million Adult Incontinence portfolio (one of top 5 highest sales volume in Wound Care) and worked with other Product Managers in Traditional Wound Care, Advanced Wound Care, and Skin Care portfolios on the newly formed Cardinal Health Brand product marketing team- Led the product brand strategy for adult incontinence and the Hospital Quality at Home digital strategy- Built brand equity and enable stakeholders to view Cardinal Health as a leading healthcare company- Assisted several Product Managers with downstream and upstream marketing priorities- Conducted analytical market research to identify top competitors and their products including creating SWOT on their marketing materials, product claims, value propositions, and packaging designs- Organized and executed methods for gaining VOC including interviews and surveys from WOCN and other KOL at medical expos and top IDN customers- Visit customers several times a month with a sales rep to assist with presentations including SPIN questions and product demonstrations- Organized lab testings on our current portfolio to compare the leading competitor products to Cardinal Health and make recommendations on ways to stay competitive including lower costs, improving product specs, improving packaging, etc- Launched multiple new product lines for several portfolios while collaborating with cross functional teams and managing tight deadlines- Certified by Sequent Learning Networks that helped me gain a valuable knowledge on being an effective Product Manager including telling the “story” about the products in the marketplace

Dublin, Oh, Us

- Responsible for the Pharmaceutical Division (PD) and Specialty Pharmaceutical Division (SPD) product portfolio working with Database Management to ensure item coding reflects direction of Corporate Compliance on the latest state and federal regulations- Loaded new items to the appropriate system by researching, obtaining and verifying that all documentations is accurate, complete and that it corresponds with valid documentation- Maintain all items and vendor information; follow up with suppliers as needed for any missing documentation - Ensure accuracy of critical data such as DEA schedules, hazardous materials, and refrigeration codes - Identified problem areas and suggest/initiate process improvement for our team - Successfully participated in Black Belt project for Leader brand in which we achieved bringing new products to market faster than the industry norm - Won “High Performer” award for FY13; highlights of FY13 include having the highest new items add and maintenances while achieving at least 98% accuracy for new items add and pricings for 8 straight months

Dublin, Oh, Us

- Assisted Category and Channel Marketing with portfolio priorities including Private Brand Penetration, Product Portfolio Expansion, Margin Management, Targeted Channel Growth, Supply Chain Effectiveness, and Hospital Share Retention- Participated in supplier meetings for relationship building and new product introductions- Responsible for compiling and updating complete customer promotion listing and SPIFF program list- Worked with support groups to improve business process with a focus on inventory planning- Attended training sessions and WebEx meetings on various topics including Medical Business Transformation, CAST II Training, New Item Add Processing, and others

Columbus, Ohio, Us

- Member of the Varsity "O" Club- Scholar Athlete Award Winner- Buckeyes Cup Award Winner

- Assisted the financial representative to collect potential customer leads and data to increase company sales- Acquired knowledge of financial services and small business management- Created and designed the firm's bulletin to recognize individuals sale performance- Attended daily meetings with firm's financial representatives to go over issues and solutions of their clients

Bachelor Of Science, Marketing

High School

High School